Social media has gone from being a fringe element of online marketing and social communication to a must have for all businesses: national, international, and local whether online or brick and mortar. Where’s it going in 2011? What’s on the horizon? And dare I ask: what is the next new thing I have to figure out how to do? In this presentation I cover all the major platforms—Facebook, Google, mobile, email—and give you some insights into what’s trending, where to invest your time, and what’s likely to happen that matters to you in your business.

1. Top Ten Social Media Predictions for 2011 Trends to watch and position your business to cash in on… Kathryn Gorges,www.thesocialmarketingdiva.com www.facebook.com/SocialMarketingDiva

2. Key Platforms to Watch Mobile Facebook Paypal Google Email Collaboration tools: Twitter, Chatter, Qontext, LinkedIn 2011 Social Media Predictions 2

3. Mobile is the new Lens and the new Wallet Connections Deals Notifications Money Offers Ads Discovery 2011 Social Media Predictions 3

5. Mobile payments will move closer to small businesses

6. Mobile will be the primary source for interaction with biz2011 Social Media Predictions 4

7. Facebook will be the new Google Facebook is already the most sticky site Adding new features every month Focus is on leveraging the friend relationship into all businesses: Shopping Deals Checkins Work connections Power of branding and referral 2011 Social Media Predictions 5

9. Social CRM integration: Chatter

10. FB Connect on all websites to personalize and share every web experience

11. Facebook mediates the entire web experience2011 Social Media Predictions 6

13. Mobile capability with new identifier (not a card number)

14. Expand to brick and mortar thru mobile2011 Social Media Predictions 7

16. Continue to add more social tools by buying startups

17. Leverage Android into owning the mobile market2011 Social Media Predictions 8

19. Texting replaces email for quick notifications

20. Email focused on strategic integrated communication2011 Social Media Predictions 9

22. Inter-business collaboration: Twitter, LinkedIn

23. Online community reflects and supports offline community: in person meetings, projects, experiences2011 Social Media Predictions 10

24. Top Ten Social Media Predictions for 2011 Push texts for deal alerts: Facebook and others Mobile is the Lens to biz FB Connect=>the social website Facebook is the Lens to the web Mobile replaces the wallet for payment Google search weighted most towards social connections Google competes seriously for all mobile market Texting replaces email alerts Collaboration wins Web world enables the real world Kathryn Gorges www.theSocialMarketingDiva.com www.facebook.com/SocialMarketingDiva 2011 Social Media Predictions 11