Analytics Ninja - Advanced Analytics Tips for SEO - KahenaCon Spring 2012

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Kahena Digital Marketing

Tecnología Empresariales

About Analytics Ninja
Founded 2010
Web Analytics = <3
@analyticsninja

Online Marketing Philosophy –
Web Analytics is the keystone
of any successful online marketing

SEO Tip #1
Use Google Analytics as a 404 tracker

404 Tracker

_gaq.push(['_trackEvent', '404s',
document.location.pathname+document.location.search,
document.referrer,,true]);

SEO Tip #2
Use Google Analytics as a rankings tracker

http://yoast.com/track-seo-rankings-
google-analytics/

Find the problem keywords…

Hmm…. It’s hard to
tell which keywords
are the culprits.

Analytics Ninja - Advanced Analytics Tips for SEO - KahenaCon Spring 2012

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