Why do some companies get more public attention than others? What can a small (or big) company do to make its target groups interested? Presentation at Cleantech Finland's member event on 14 May 2013.

1. FROM ZERO TO
HERO
- Building company awareness from
scratch
14 May 2013, Kaisa Hernberg

2. WHY DO SOME
COMPANIES GET A LOT
OF ATTENTION?

3. They focus on their
target groups rather
than themselves

4. They talk in terms
relevant to their key
audiences

5. They bring out
people who dare to
express opinions

6. They engage in
dialogue – and
tolerate different
opinions

7. They repeat the same
core messages at
every instance

8. SO,WHAT CAN A SMALL
(OR BIG) COMPANY
DO?

9. Figure out,
how much
fame you need
to drive your
business

10. Learn to
REALLY know
your target
groups

11. Build a
marketing
communication
ecosystem

12. FOCUS on a
few key things
and REPEAT
them through
every channel

13. Talk about
topics that are
interesting to
your key target
groups

14. Don’t talk
alone –
engage your
customers,
employees,
business
partners

15. Make full use
of references

16. CLEANTECH FINLAND
CAN HELP!

17. NEED HELP TELLING
SUCCESS STORIES?
International social media
campaigns & outsourcing
International media relations &
training
International digital marketing &
sales materials

18. LOOKING TO
CONQUER A SPECIFIC
MARKET?
Local social media campaigns &
outsourcing
Local media relations: interviews,
events, site visits
Localised website content &
outsourcing
Co-branded campaigns

19. ENGAGEWITH
INVESTORS, DECISION
MAKERS, MEDIA
Co-branded media events,
seminars
Cleantech Thursday

20. WANT TO KNOW
MORE?
Kaisa Hernberg
Marketing and Communications Director,
Cleantech Finland
+358 40 562 3242
kaisa.hernberg (at) finpro.fi
@kaisamirjam
www.cleantechfinland.fi

22. KIITOS.
TACK.
THANKYOU.
www.cleantechfinland.com
www.solved.fi