Presentation given at The Social Scholar Session at School of Advanced Study, London University, February 19 2014.

1. The Social Museum(-staff)
The Social Scholar Session
London School of Advanced Study
London University
Feb 19, 2014

2. Today’s presentation
• Introduction
• Nordiska museet and New media
• Digital in museums
• Social media – why?
• Disruptive – new challenges
• Make it relevant for you

3. Digital Navigator

4. @kajsahartig
Digital Navigator
• Strategic planning for social media
• Managing and coordinating social media efforts
• Chairing a cross departmental social media work
group
• Supporting staff in social media efforts, internal
training
• Planning and launching pilot projects within digital
• Evaluation of social media efforts

5. Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636

6. Sweden’s largest
cultural historical museum
Founded in 1873
Situated in Stockholm
Incl. four castles and manors
160 employees
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636

7.  More than 400 buildings
 1,5 million objects
 4 000 shelf metres of publications
 4 000 shelf metres of archival material
 6 million photographs
Photo: cwasteson, Flickr, CC-BY, http://www.flickr.com/photos/wastes/5117925636

8. New media strategy
The New Media Department

9. Communication Production
Strategies
Plans of action
Knowledge bank
Developing digital
infrastructure
The New Media Department

10. The Digital Navigator

11. The digital navigator
Photo by by Calsidyrose, Flickr, CC-BY
The digital expert can
help navigate through
changes in disruptive
times

12. What we’re really talking about
is someone who can bridge
...create a frictionless path…at
every step of the journey.
Brian Solis, Altimeter
Photo by by Calsidyrose, Flickr, CC-BY

13. Digital in museums

14. Photo: Rama, CC-BY-SA, Wikimedia Commons,
http://en.wikipedia.org/wiki/File:Canon_EOS_DCS_3c_IMG_4153.jpg
Photo: Ubern00b, CC-BY-SA,Wikimedia Commons,
http://en.wikipedia.org/wiki/File:CD_autolev_crop.jpg

16. Source: http://abm.kb.se/akt4cd/dok_fargrymd.htm

17. Source: http://pliki.sbp.pl/ac/library_review_special_issue/Library-Review-special-issue-2012-miller-wornbard.pdf

19. Photo: Kajsa Hartig

20. Social media:
• is the third most important reason why the
Swedes today are using the internet (used by
70% of global Internet users)
• is an important channel for dialogue and
collaboration
• blurs the boundaries between individuals and
organizations/companies, creating new
interfaces where audiences and
organisations can interact

21. Marketing

22. Branding

23. Collecting

24. Collections
management

25. Outreach

26. Audience research

27. Professional and
personal development

28. Disruptive changes

29. People
Content
Strategy and
practice
Technology
The Digital Ecosystem, inspired by Yale Digital Collections Center.

31. Social media:
What’s in it for me?

32. Make it relevant
for YOU

33. • Keep in touch with friends and
family
• Read the news
• Look for a new job or studies
• Plan your holiday
• Pick the best school for your
child

34. • Keep in touch with friends and
family
• Read the news
• Look for a new job or studies
• Plan your holiday
• Pick the best school for your
child
• Know your rights
• Get the best medical treatments
• Influence, make your voice
heard

36. Make it relevant
for YOU
– at work!

37. • Listen
• Monitor your areas of interest
• Connect and engage
• Learn from others
• Make your voice heard, make an impact
• Collaborate
• Get feedback – elaborate your ideas
• Make your work known to others
• Personal branding, connecting with others
is easier if they know who you are

38. Thank you!
Kajsa Hartig
Digital Navigator
Department of New Media
Nordiska museet, Stockholm, Sweden