1. Presentation On
“PRODUCT LIFE CYCLE”
Marketing Management(203)
Session-2011-2012
Submitted By:- Shruti Kak Submitted To:- Mr. Anil Sharma
Roll No:- 15
Department Of Management Studies(BBA PROGRAME)

2. CONTENTS….
Meaning…
Introduction Stage…
Growth Stage…
Maturity Stage…
Decline Stage…

3. Meaning…
The term Product Life Cycle denotes the stages
through which a product passes. Every product
passes through certain stages until it becomes
obsolete and is discarded.

5. Introduction
Stage…
This is the first stage of PLC and started with the
launching of new product in the market….
Strategies of Introduction
o Rapid skimming strategy…
Stage….
o Slow skimming strategy…
o A rapid Penetration strategy…
o A slow Penetration strategy…

6. Growth Stage…
This is the stage during which the product is
accepted by consumers characterized by a rapid
increase in its sales volume and profits…

7. Maturity Stage…
This stage is characterized by a continuous
decline in the growth rate of its sales value due to
more competitiors.This stage last much longer
than the growth stage….

8. Decline Stage…
In the final stage of the product, the product loses
its distinctiveness and becomes obsolete. New
product enters in the market and push out the
existing competiting products…

9. Thank You…

10. Thank You…