This document is a social media portfolio for Kalyn Baldwin that summarizes her 3 years of social media experience. It outlines her experience creating and maintaining social networks, developing social media strategies for businesses, and leading crisis communication efforts. Statistics are provided showing the growth of social media networks at her previous company from 2009 to 2011. Samples of her social media work for clients in various industries are included, such as strategy development and customizing Facebook pages. Contact information is provided at the end.

1. Kalyn Baldwinwww.linkedin.com/in/kalynbaldwin kalyn.baldwin Social Media Portfolio @kmbaldwin

2. Career Experience Social Media Experience: 3 years created and maintained social networks for personal brands, companies and organizations created in-depth social media strategies for small and large businesses created and implemented internal and external crisis communication plans through social media created and executed corporate blogs and blog campaigns recommended short-term and long-term goals in moving forward with the company’s social media strategy led bi-monthly meetings with the account service team highlighting the status of all current social networking efforts, statistics and comments distributed a monthly blog calendar for employees to participate regularly in the agency blog organized all-agency meetings to teach and involve staff members on the benefits of engaging in social media

3. Internal Social Media Experience Progress of Social Media Networks at GCG Marketing May of 2009: 1 Facebook Page 1 Twitter Page 1 YouTube Channel 1 LinkedIn Group March of 2011: 3 Facebook Pages 3 Twitter Pages 1 YouTube Channel 2 LinkedIn Groups 2 LinkedIn Companies

4. Internal WorkSocial Media Platforms

5. Internal WorkSocial Media Platforms

6. Internal WorkWriting Samples Please see full-length examples attached.

7. Client Work GCG Clientele: Pharmaceutical companies, dermatology, sun-screen and skincare, electronictransportation, microbrewery, local restaurants, etc. Type of Work: Corporate social media positioning and strategy including tactics, marketing campaigns and monitoring Example Below: strategy development of a potential client social media campaign These six categories were tailored to individual clients based on their needs and business goals

8. Client WorkSocial Media Strategy

9. Client WorkSocial Media Strategy

10. Client WorkSocial Media Strategy

11. Client WorkFacebook page customization

12. Client WorkFacebook company page & advertising campaign

13. Thank You This portfolio is also available on SlideShare: http://www.slideshare.net/kalynbaldwin/social-media-portfolio Kalyn Baldwin kalynbaldwin@gmail.com 402-699-6020