Description of Social Media & Collaboration service offerings from Lardi & Partner Consulting GmbH

1. Lardi & Partner Consulting GmbH
Service Offerings
February, 2014
Confidential. Do not copy or re-distribute ©LPC

2. Lardi & Partner Consulting GmbH
- Wide cross-functional expertise in digital & social media implementation
Strategy & Implementation
Coaching & Training
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Definition of overall strategy and objectives
Maturity and readiness assessment
Alignment to business objectives
Project planning and roadmap design
Assessment of quantitative and qualitative value (RoI)
Online insights & analysis
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Identification of target audiences & user personas
Content strategy & implementation
Development of targeted content in varied formats (e.g.,
animated videos, infographics)
Development of social media channel engagement tactics
Communication strategy
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Content Creation & Activation
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Training and certification program development (e-learning
or in-person)
Individual and group training and coaching sessions
Workshops and facilitation
User guides, manuals and other training documentation
Definition and development of digital & social media policy
Development of social media channel operational
guidelines
Risks assessment and mitigation actions
Design and implementation of internal structure (channel
mgmt processes, governance, resources, support structure)
Governance & Risk
Confidential. Do not copy or re-distribute ©LPC

3. Lardi & Partner Consulting
- Our Social Media tools / methodologies (1/3)
Social Media Strategy
Framework
The step-by-step guide takes a company from the
point of understanding the value of social media for
business to the point of implementing a solution
aligned with the company's strategic objectives and
business context.
Social Media Maturity
Assessment Tool
The tool is a 7-question assessment that leads users
through several key elements to determine how well
they have adopted social media within the structure of
their organization.
http://www.lardipartner.com/smma/
Social Media Strategy:
A Step-By-Step Guide
To Building Your Social
Business
3
The book introduces an integrated social media
framework describing all possibilities of social media in
a business and enterprise context. It focuses on
ensuring sustainable use for social media along the
business value chain.
Confidential. Do not copy or re-distribute ©LPC

4. Lardi & Partner Consulting
- Our Social Media tools / methodologies (2/3)
Social Media Training
& Certification
Social Media Health
Check
An assessment of all the social media activities in a
company, intended to enable the identification of
potential risks and gaps for improvements.
Animated Video Design
& Development
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Social media training and certification modules to
enable employees on the proper use of social media
for business.
Concept design, script and development of animation
videos to Use an engaging explainer video or
animation to promote product or service, raise
awareness, tell strategic story, announce a new policy,
summarise report findings, walk through a process,
explain a concept or publish a how-to guide.
Confidential. Do not copy or re-distribute ©LPC

5. Lardi & Partner Consulting
- Our Social Media tools / methodologies (3/3)
Social Media Policy
Content Creation
5
Social Media Policy creation and communication
approach to ensure the content is well understood,
disseminated organisation-wide, and operationalised.
Creation of creative content that fits the format of
social media and collaboration channels, promotes
engagement and activates specific calls to action.
Confidential. Do not copy or re-distribute ©LPC

6. Thank you
@KamLardi
lardistrategy.com
slideshare.net/kamalesn
ch.linkedin.com/in/kamaleslardi
xing.com/profiles/Kamales_Lardi
Confidential. Do not copy or re-distribute ©LPC

7. Confidential. Do not copy or re-distribute ©LPC