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10 Steps: Integrating Social Media Into Crisis Plans

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Kami Watson Huyse, APR
Kami Watson Huyse, APR

Today's news cycle can be measured in minutes, and with everyone a pundit and armchair critic, these cycles are aggregated as information goes viral. Here are ten things to keep in mind for companies and organizations that face a crisis on the web.

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10 Steps of Crisis Planning in a New Media Environment Gerald R Baron and Kami Watson Huyse, APR
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1. Monitor the “Conversation”
2. Maintain a Social “Footprint”
Text Audio Social Video
3. Quick Response Team
4. Crisis Escalation Process
5. Incremental Release of Info
Network Solutions on Twitter @netsolcares KitchenParade : OMG Network Solutions (which hosts Kitchen Parade) just CALLED me after seeing problems I'm having with Blogger on a Blogger forum. WOW. Aug 13, 2008 04:49 PM GMT · Reply · View Tweet netsolcares : @KitchenParade Thanks, I'm happy to help as soon as I get your e-mail I'll move on it. Aug 13, 2008 04:58 PM MT · Reply · View Tweet KitchenParade : @steamykitchen Network Solutions ! I'm very high on them , incl the bandwidth practices. Aug 21, 2008 12:04 PM GMT · Reply · View Tweet · netsolcares : @KitchenParade Thanks for the props.. Actually our bandwidth will be expanded even higher shortly. Aug 21, 2008 01:27 PM GMT · Reply · View Tweet
6. Scalable Technology
7. Know Your Audience
 
8. Speak the Same Language
 
9. Some Things Never Change
Then and Now… Adapted From Boundary Spanning: http://www.ed.psu.edu/policyinstitute/boundary_setting_and_boundary_sp.htm The Old Model The New Model Represent organization externally Represent organization externally Protectingthe organization from threats Represent stakeholders internally Scan and monitor relevant traditional media Scan, monitor and respond to all media Be the gatekeeper of information Work with new gatekeepers Manage affiliations with other organizations Link and coordinate with all stakeholder and critics
10. It’s About Trust
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[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2009 © all rights reserved Gerald Baron Phone: (360) 303-9123 E-mail: [email_address] Blog: Crisis Blogger Web site: www.piersystems.com

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10 Steps: Integrating Social Media Into Crisis Plans

  • 1. 10 Steps of Crisis Planning in a New Media Environment Gerald R Baron and Kami Watson Huyse, APR
  • 2.
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  • 5.
  • 6.  
  • 7.
  • 8. 1. Monitor the “Conversation”
  • 9. 2. Maintain a Social “Footprint”
  • 12. 4. Crisis Escalation Process
  • 14. Network Solutions on Twitter @netsolcares KitchenParade : OMG Network Solutions (which hosts Kitchen Parade) just CALLED me after seeing problems I'm having with Blogger on a Blogger forum. WOW. Aug 13, 2008 04:49 PM GMT · Reply · View Tweet netsolcares : @KitchenParade Thanks, I'm happy to help as soon as I get your e-mail I'll move on it. Aug 13, 2008 04:58 PM MT · Reply · View Tweet KitchenParade : @steamykitchen Network Solutions ! I'm very high on them , incl the bandwidth practices. Aug 21, 2008 12:04 PM GMT · Reply · View Tweet · netsolcares : @KitchenParade Thanks for the props.. Actually our bandwidth will be expanded even higher shortly. Aug 21, 2008 01:27 PM GMT · Reply · View Tweet
  • 16. 7. Know Your Audience
  • 17.  
  • 18. 8. Speak the Same Language
  • 19.  
  • 20. 9. Some Things Never Change
  • 21. Then and Now… Adapted From Boundary Spanning: http://www.ed.psu.edu/policyinstitute/boundary_setting_and_boundary_sp.htm The Old Model The New Model Represent organization externally Represent organization externally Protectingthe organization from threats Represent stakeholders internally Scan and monitor relevant traditional media Scan, monitor and respond to all media Be the gatekeeper of information Work with new gatekeepers Manage affiliations with other organizations Link and coordinate with all stakeholder and critics
  • 23.
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  • 25.