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Building Your Brand Harnessing the Power of Social Media Kami Watson Huyse, APR “ Building Blocks” by Redroom Studios, Flickr
Defining Brand ,[object Object],Definition from  Building Brands
Branding and Public Relations ,[object Object],[object Object],[object Object],[object Object]
Social Media: Why all the hype? ,[object Object],[object Object]
On Target
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Off Target ,[object Object],[object Object]
Off Target ,[object Object],“ We do not work with bloggers currently,” said a company spokeswoman, Amy von Walter, who agreed to speak with this traditional media outlet. “But we have made exceptions,” Ms. von Walter said.  “And we are reviewing the policy and may adjust it.”
 
Social Media and Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO: Pat Philbin ,[object Object],[object Object],[object Object]
Goodwill Fashionista ,[object Object],[object Object],http://dcgoodwillfashions.blogspot.com
Goodwill Fashionista ,[object Object],[object Object],[object Object],http://dcgoodwillfashions.blogspot.com
 
Strategic Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy to engage ,[object Object],[object Object],[object Object]
Contributing to community ,[object Object],[object Object],[object Object]
 
Pick a Social Media Tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
Measuring success ,[object Object],[object Object],[object Object],[object Object]
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