A worksheet for laying out a strategic public relations plan

1.
Program Planning Sheet
Client:
Project:
Date:
Research Planning
Formal Goals 1.
2.
3.
Publics 1.
2.
3.
4.
Informal Objectives 1.
2.
3.
4.
Strategies 1.
2.
3.
4.
Tactics 1.
2.
3.
4.
5.
My PR Pro · Public Relations Planning [NAME OF CLIENT} Page 2

2. Sheet:
Key Messages
1.
2.
3.
Evaluation
Suggested measurement tools:
Strategies Update
Implement
Tactic Due Date Budget Coordinator
Amount