1. A STUDY OF THE
INTERVENTION OF ARTS
MANAGEMENT WITH THE Kamilla sumagui
HISTORICAL AND RELIGIOUS
FESTIVALS OF CAVITE

2. HOW CAN THE ARTS MANAGEMENT
PRACTICES SUCH AS MARKETING,
PROJECT MANAGEMENT,
PRODUCTION MANAGEMENT AND
MEDIA RELATIONS INTERVENE WITH
EXISTING TRADITIONAL
PERFORMANCES?

3. OBJECTIVES OF THE STUDY
To survey on History of Cavite in their festivals.
To locate and survey the organizers of the historical
festivals and their practices of preparation.
To provide a status of existing arts management in
Cavite.
To identify the arts management practices can
intervene with the festival organizing practices of
historical celebrations

4. METHODOLOGIES
 Key-Informant Interviews
 Ms. Khei Sanchez – Officer-in-charge, Public Information office,
Municipal Hall of Bacoor City
 Mr. Robert Castaneda – Author of “Imus”
 Mrs. Conchita “Chit” Sambile – Tourism officer, Department of Tourism,
Kawit
 Surveys
 Citizens of Bacoor, Imus and Kawit
 18 and below, 19-25, 26 and above
 Participants or Organizers of the festivals

5. DATA PRESENTATION
 INTERVIEWS – Ms. Khei Sanchez
 Art as a way of conveying messages.
 Art to encourage participation.
 The Art Industry of Bacoor: Emerging at a Glance
 Making livelihood and welfare available encouraging activities.
 Mr. Robert Castaneda
 The Arts… It runs in the Family
 Untouched Traditions: Feast Days of the Patron Saints
 The Importance of Original Families
 Arts Management is important.

6. DATA PRESENTATION
 Mrs. Conchita “Chit” Sambile
 Journalist by profession, Arts and culture by passion
 Recently founded Kawit holidays by Mrs. Sambile (Kawit Day)
 Maytinis: “Kinagisnan”
 Was not founded even during the time Gen. Emilio Aguinaldo was in
his youth.
 Maytinis means “to chant” or “praising God”
 Challenges of the “Maytinis” Festival: Financial Capability

7. DATA PRESENTATION
 SURVEY RESULTS
 Bacoor City Respondents:
 82% respondents are participants, 18% are organizers
 Most respondents are female and 19 years old and above
 53% learned about the festivals from their family or relatives
 The rest of the 47% consists learning about the festival from friends or print media.
 Challenged on the Post-production phase
 Began being aware of arts management since the interview with Ms. Khei Sanchez
 Imus Respondents
 60% are organizers female; 40% Participants male
 39% learned about the festivals from their work, 38% learned about the festivals from their friends
and the 23% includes Family and print media.
 Challenged with the post-production phase (photo-video documentation)
 Not aware of the arts management practice
 Kawit Respondents
 60% are female organizers; 40% male participants
 37% learned about the festival through print media (souvenir program, monthly newsletter)
 60% believe that there needs improvement when it comes to the concepts.

8. DATA ANALYSIS
INTERVIEWS
 Interviewees not aware of the arts management practice but are aware
of the practice in sub-contexts
 There is a difference between the historical and religious festivals:
 Historical and religious festivals
 Historical festivals
 Arts Management is needed to address to the challenges of the
festivals; most challenges are when it comes to post-production phase
which is the documentation and dissemination for the purpose of
tourism.

9. DATA ANALYSIS
 SURVEY RESULTS
 The knowledge of the respondents depend on the information they are getting
from the environment they are working with.
 Not fully aware of the capabilities of the creative industries to improve the
welfare of the town..
 There is a need for the improvement of the post-production documentation and
the management of the product (the festival) itself without getting political.

10. RECOMMENDATIONS
 Bacoor Recommendations
 Project Management : Documents and projects
 Production Management : Inclination of the arts (performing arts and visual
arts) in the activities
 Marketing: Encouraging tourism and historical-religious celebrations
 Media Relations: Invitation of national media to cover the festivals Imus
Recommendations
 Imus Recommendations
 Project Management: Documents and projects with the religious sectors
 Production Management: No problem with the organizing because it is an
untouched tradition. It goes as how it was done before.
 Marketing: The post-documentation of the religious festivals must be well
documented and researched to inform tourists both local.
 Media Relations: Invitation of national media to cover the festivals Imus
Recommendations

11. RECOMMENDATIONS
 Kawit Recommendations
 Project Management: Documents and projects
 Production Management: Importance of art and culture in
history
 Kawit needs to update their personnel and orient the citizens with
the opportunities in managing the untouched religious culture there.
 Marketing: More power to the tourism sector in the creation of
souvenir programs and making it available nationally.
 Media Relations: Invitation of national media to cover the Maytinis
festival

12. CONCLUSION
Arts Management is important in the preservation
and administration of the festivals; although it must
be careful not to damage the delicate traditions.
Must put an emphasis when it comes to the
production management to create quality
productions and marketing management to properly
market the festivals.