LookToon is an SNS mobile application for creating and sharing photo webtoons of one's fashion style. Designed mainly for teenagers, LookToon combines the trend of growing popularity of good-looking ordinary people (eoljjangs) and high readership of webtoons. It creates a place where teens can express their identities, both through their individual fashion styles and unique story contents.

1. BEAUTY MATE :: Kangeun Lee :: Hyebin Zhang :: Sohyun Bae

2. CONTENTS
1. Background
2. Idea and Solution
3. Concept Video
4. Testing and Insights
5. Final Prototype
6. Business and Revenue Model

3. BACKGROUND

4. TARGET USERS
Teenagers (ages 13-19) interested in styling themselves or seeing how others style themselves.

5. PROBLEM
Korean teenagers are under a lot of stress from schooling.
They do not have a lot of opportunities to escape this reality and freely express themselves in a
non-study way.

6. TRENDS
Interviewed 5 Middle/High School Girls:
1. Popularity of Eoljjang’s
(얼짱: ordinary people who are pretty)
2. Common hobbies include webtoons and games

7. SOLUTION

8. Eoljjang wannabe trend Hobbies of spending time on Webtoon/Game
MOTIVATION = “Look”
‘I can be an eoljjang too’
METHOD = “Toon”
‘feeling entertainment’
“Social Media App: Create & Share PHOTO TOONs with their FASHION LOOKs”
IDEA

9. CREATE SELF-EXPRESS ENJOY
CORE VALUES
LOOKTOON as a new peer culture among teenagers.

10. COMPETITIVE ADVANTAGE
Styleshare
• SNS platform for sharing photos of
individual fashion style
• Like Instagram for fashion
LookToon
• Allow for deeper story/contents creation
through comic form
• Teens at age where they want to
express their imagination through
original materials (writing, drawing,
etc.)

11. TESTING

12. 1. Blue-green tones
2. Browse/upload-focused
1ST DRAFT

13. TESTING
1. Bakmun Middle School
2. 8 participants (female, ages 14~16)

14. INSIGHTS
1. Navigation difficulties
2. Prefer warmer colors (pink), cuteness (logo/character)
3. Want more information of items: brand, price, store, promotion/sale period
4. Sharing (Facebook, Instagram, Kakao Story)

15. FINAL PROTOTYPE

16. LOGO
1. Camera lens or eyes
2. Toonlike
COLORS
1. Warm
2. Cheerful
3. Pink

17. CHARACTERS
1. “Looky” and “Toony”
2. Fashionable Cameras

18. 1. Icon
2. Loading Page
SCREENS

19. 1. Navigation
2. Browsing Page
o “Weekly Contest Theme”
o Thumbnails of LookToons
SCREENS

20. 1. Toon
1. “Before” Look
2. Fashion Items
SCREENS

21. 1. Toon
1. Face Shot
2. Full-body Shot
SCREENS

22. 1. Toon
1. Funny Photo Shot
2. Vote/Share/Request Tutorial
SCREENS

23. 1. Items Used
2. Item Information and Toons
SCREENS

24. 1. Album
2. Decorate
SCREENS

25. 1. Summary
2. Upload Page
SCREENS

27. CONCEPT VIDEO

28. Advertising Fee
Products for Top Uploaders’ Tutorials
Tutorial Platform
Sponsored Products
Webtoon Platform
Contents(Webtoons)
Feedbacks among users
*Consideration of sharing ad revenue
(like YouTube)
TOP UPLOADERS
GENERAL USERS
ADVERTISERS
BUSINESS MODEL
Advertising Platform
Advertising page
in between webtoon cuts
Requests
and
Feedbacks

29. 1. Token system
a. Collect “petals” (KRW100 per 1 “petal ”, minimum KRW500 to buy an item)
b. Exchange for items to decorate LookToons with
i. Stickers, BGM, camera filters, etc.
2. Premium account
a. Pay to use app without seeing advertisements
b. Promotions in obtaining petals
REVENUE MODEL

30. EXHIBITION

31. THE END