4. Principles of Web 2.0 “ There are no products only solutions “ Not what customer wants but why they want. A problem solving approach. Simple solutions.

5. Customization Every individual is a unique. Allow him to choose instead of forcing him to use what you have made Some people want to be different. Make him feel home eg. My Yahoo, Google Home page, Naukri.

6. Specialized Database Every significant application to date has been backed by a specialized database. e.g. Amazon, Google, Ebay. Database management is the core copetencyof the Web 2.0 companies. “ Infoware” rather than merely “Software”.

8. Loyality The open particpatory environment encourages user contribution, enhancing customer loyalty and life span. Search Engine Optimization Web 2.0 delivery mechanisms- such as Blogs and RSS- Significantly enhance search engine exposure through their Distributed nature. Marketing/PR Marketing/PR terms can implement low cost, wide-coverage, Viral strategies.

9. Thank You... [email_address] Kannan “ The second generation of the web had taken over Web 2.0”