1. © 2010 Kantar Media 1
GB TGI Q4 – NEW MEASUREMENTS IN ACTION
- HOW FOUND OUT ABOUT WEBSITES USED (EG TV ADS, SEARCH ENGINES ETC)
- USE OF SLIMMING AND FIRMING CREAMS
- ORAL CARE PRODUCTS – USE, FREQUENCY, TYPES, BRANDS
- CARAVANS AND CAMPERVANS – OWNERSHIP AND SPEND
- MEN: TYPE OF FACIAL HAIR HAVE

2. © 2010 Kantar Media 2
Source: GB TGI Q4 2010
Base: All internet users
HOW ONLINE PURCHASERS FIND OUT ABOUT SITES
THOSE WHO PURCHASE ONLINE AT LEAST ONCE A MONTH ARE SIGNIFICANTLY
MORE LIKELY THAN THE AVERAGE INTERNET USER TO FIND OUT ABOUT THE
WEBSITES THEY REGULARLY USE IN A NUMBER OF WAYS
40
45
50
55
60
Through press
articles
Through TV progs Through ads on the
Internet
Through interactive
links between sites
Through TV ads
Find out aboutsites through...
%morelikelytofindoutabout
sitesthroughthismedium

3. © 2010 Kantar Media 3
Source: GB TGI Q4 2010
Base: All women
SLIMMING AND FIRMING CREAMS
USERS OF SLIMMING AND FIRMING CREAMS ARE FAR MORE LIKELY THAN THE
AVERAGE WOMAN TO DO ANYTHING TO LOOK AS GOOD AS POSSIBLE AND TO
BE SWAYED BY CELEBS IN THEIR CHOICES
50
100
150
200
250
Celebrities
influence my
purchase decisions
I buy new products
before mostof my
friends
A designerlabel
improves a
person'simage
I spend a lot on
toiletries and
cosmetics
I would consider
having cosmetic
surgery
Attitudes
%morelikelytoagreethan
averagewoman

4. © 2010 Kantar Media 4
Source: GB TGI Q4 2010
Base: All adults
KEY TYPES OF ORAL CARE PRODUCTS USED (EXCL. TOOTHPASTE)
MOUTH WASH IS BY FAR THE MOST POPULAR PRODUCT AMONGST THOSE WHO
ARE PARTICULARLY HEAVY USERS OF ORAL CARE PRODUCTS
0
10
20
30
40
50
60
70
80
90
100
Mouth wash Dental floss Interdental brush Toothpicks
Oral care products
%thosewhouseoralcare
productsonceadayor
morewhouse

5. © 2010 Kantar Media 5
Source: GB TGI Q4 2010
Base: All adults
CARAVAN/CAMPERVAN OWNERS - WHAT MAKES THEM TICK
CARAVAN AND CAMPERVAN OWNERS ARE FAR MORE TRADITIONAL AND
CONSERVATIVE THAN THE AVERAGE ADULT
0
10
20
30
40
50
60
70
80
90
100
Like to take
holidays in own
country rather
than abroad
I preferholidays
off the beaten
track
I don'twant
responsibility
ratherbe told
whatto do
I would not let
children
influence whatI
buy
I would never
buy food that
has been
genetically
modified
I think health
foods are only
boughtby
fanatics
Attitudes
%morelikelytoagreethan
averageadult

6. © 2010 Kantar Media 6
Source: GB TGI Q4 2010
Base: All men
MEN WITH FACIAL HAIR – WHAT MAKES THEM DIFFERENT
MEN WITH FACIAL HAIR ARE MORE LIKELY TO BE YOUNG, WELL EDUCATED AND
LIVE A RELATIVELY HEDONISTIC LIFESTYLE
0
10
20
30
40
50
I would
choosea car
mainly forits
looks
I like to stand
out in a crowd
With a credit
card can buy
things
couldn't
normally
afford
I prefer
alternative
medicine
Aged under
30
I like taking
risks
Educated to
degree level
or higher
%morelikelythanaverage
man

7. © 2010 Kantar Media 6
Source: GB TGI Q4 2010
Base: All men
MEN WITH FACIAL HAIR – WHAT MAKES THEM DIFFERENT
MEN WITH FACIAL HAIR ARE MORE LIKELY TO BE YOUNG, WELL EDUCATED AND
LIVE A RELATIVELY HEDONISTIC LIFESTYLE
0
10
20
30
40
50
I would
choosea car
mainly forits
looks
I like to stand
out in a crowd
With a credit
card can buy
things
couldn't
normally
afford
I prefer
alternative
medicine
Aged under
30
I like taking
risks
Educated to
degree level
or higher
%morelikelythanaverage
man