1. Train the TrainersDay 1: Orientation and Networks Networks for Social Media Trainers Beth Kanter, Co-Author, The Networked Nonprofit This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)

3. To understand networks and their benefit for social media trainers and NGOs

5. Theme for Day 1: From Me to We The big idea in the book “The Networked Nonprofit” is that NGOs need to work less like single institutions and more like networks to be more effective using social media. The same is true for social media trainers. Using professional networks can help us be more efficient because we don’t need to know everything. Social media tools can help us easily connect with new people who have knowledge, resources, and ideas to share to help with our goals.

6. Training Techniques Presentation Activity Discussion

7. Laptop Time

8. Model Use of Social Media Document, Deliver, and Share Instruction What are our rules for sharing on social networks during the session? What other ways have you integrated social media into your training work? #emediat

9. Definition: Social Networks Social networks are collections of people and organizations who are connected to each other in different ways through common interests or affiliations.

10. Five Things About Me: Creating A Social Network Based on Our Individual Knowledge Activity

11. Instructions Share five things about you that are important for others to know for this project Write one word per sticky note Include your name and Twitter ID Each country should be represented by one color of sticky notes

12. Each person should introduce themselves to the group and place their sticky notes on the wall

14. What opportunities for reciprocity?Discussion

15. The Power of Social Networks We have now created a social network around our shared interests. This is what happens when we use #hashtagson Twitter or other tools. Social networks have different patterns and structures. The glue that holds them together is relationships: connections and reciprocity. If social media trainers or NGOs understand the basic building blocks of social networks and apply to their work, whether training or a campaign that uses social media tools – we will get better results.

16. None 10 or more How many time zones did you travel to get here? How many time zones did you travel to get to Beirut? (None/more than 10)How comfortable are you personally using social media? (very/not at all)How much experience do you have training or coaching NGOs or civil society organizations that have a campaign or cause? (a lot/not at all) (Raise hands if the campaign used social media)How much experience do you have delivering social media trainings? (no experience/a lot of experience)How much experience do you have creating training materials? (no experience (only use as is)/a lot (create my own from scratch)The Networked Nonprofit concept is relevant to NGOs in my country (agree/disagree)Digital activism campaigns need both strategy and tactics (agree/disagree) Activity Human Spectragram

17. E-Mediat: Project Overview Heather Ramsey, IIE

18. E-Mediat: Train the Trainers and Coaching Overview

19. The Train the Trainers: Quick Overview Trainer Practicum Networks Digital Activism Social Media Tools/Skills Workshop Delivery CoachingOnline Site

20. E-Mediat: Social Media Practice Model

21. Workshop and Coaching Delivery Module 13 days Module 5 Module 2 Module 3 Module 4 Coaching Coaching Coaching Coaching Analyze and Revise Networked NGOTools and Concepts Facebook and Twitter Building Your Network Promoting Your Work Mobiles Presences andCampaigns Content Strategyand ProductionStorytelling Online SiteIn-Country TeamsOthers

22. E-Mediat: Social Media Maturity of Practice Model Coaching NGOS

23. Social Media NGO Coaching Tactics

24. Lunch Flickr photo by Littlelakes

25. Network Primer for Social Media Trainers Basic Definitions Network Terms Tools for Mapping and Examples: Low Tech and High Tech Techniques to Strengthen Networks: Network Weaving Presentation

26. Network Primer for Social Media Trainers What: Social networks are collections of people and organizations who are connected to each other in different ways through common interests or affiliations. A network map visualize these connections. Why: If we understand the basic building blocks of social networks, and visually map them, we can leverage them for our work and NGOs can leverage them for their campaigns. We bring in new people and resources and save time.

27. Periphery Cluster Ties Node Basic Building Blocks of Networks Core Hubs or Influencers Source: Working Wikily

28. Tools for Mapping Your Network There is a range -- from simple to complex, free to expensive, and low-tech to high-tech. Best to begin with low tech methods.

29. How NGOs Visualize Their Networks: Activism Strategy National Wildlife Federation Brought together team that is working on advocacy strategy to support a law that encourages children to play outside. Team mapped their 5 “go to people” about this issue Look at connections and strategic value of relationships, gaps

30. How NGOs Visualize Their Networks: Ecosystem

31. Visual Your Professional Online Network:

32. NGOs Use Network MappingTo Strengthen Strategy: Find Hubs

35. Strengthening Your NetworkSocial Capital and Network Weaving Social Capital: The benefit from building relationships with people in your network through trust and reciprocity Network Weaving: A set of skills that help build your network by introducing people together, facilitating conversations, being a bridge, and sharing resources, information, and contacts Social media makes it easy to strengthen networks because it is easy to find or connect with people online.

36. Network Weaving TechniquesExample

37. Working As A Network of Social Media Trainers: Map It First! Goal: This exercise will provide an opportunity for each team to map their network to visualize, develop, and weave relationships with others to help them learn how to use social media and make connections for the NGOs they working with. Description: Teams will work together. They will use sticky notes to create their own professional network. We will debrief standing up as group and looking at each team’s map. One person from each team should be prepared to explain the map to the whole group and share insights. Activity

38. Working As A Network of Social Media Trainers: Map It First! Goal: This exercise will provide an opportunity for each team to map their network to visualize, develop, and weave relationships with others to help them learn how to use social media and make connections for the NGOs they working with. Description: Teams will work together. They will use sticky notes to create their own professional network. We will debrief standing up as group and looking at each team’s map. One person from each team should be prepared to explain the map to the whole group and share insights. Activity

39. Working As A Network of Social Media Trainers: Steps Work together with the members of your In-Country Team Brainstorm a list of “go to” people, organizations, online communities, bloggers, Twitter users, or other resources for getting social media advise/answers. Decide on different colors to distinguish between different groups, write the names on the sticky notes Put them on the poster paper on the wall and as a group identify influencers, discuss specific ties and connections. Draw the connections. Use the reflection questions in the handout to generate more insights Activity

42. Laptop Time

43. Laptop Time: Instructions If you haven’t set up your blog, this is the time to do it. Write a blog post about the Network Map exercise. What did you learn? Take a photo of your map(s) and add it to the blog post. If you are on LinkedIn and want to experiment: http://blog.linkedin.com/2011/01/24/linkedin-inmaps/ Read each other posts and leave comments

44. Debrief What extra insight did you gain from blogging about the network exercise? What was it like to incorporate social media tools in the workshop? How might you adapt this exercise into your training for NGOs? What might be some of the challenges? Benefits? Discussion

45. Reflecting and Closing What is clear? What questions do you still have? What is one thing you can put into practice that you learned today? Discussion

46. Reflecting and Closing: Gratitude Circle Each person will give a bead and acknowledge one person in the room for teaching them something today. After you receive your gift, say thank you. Then it is your turn to thank someone in the room. Facilitator will go first Activity Activity

47. Shokran!

48. Rules for Using This Content Creative Commons Attribution License You are free to use this work as long you attribute the author Beth Kanter and include a link to Wiki: http://emediat.wikispaces.com