The document summarizes Day 2 of a training on translating the principles of networked nonprofits to an Arabic context. The agenda includes an overview of networked nonprofits, discussions on social culture, simplicity, listening, engagement and relationships, transparency, and free agents. Trainees worked in groups, participated in discussions, wrote blog posts, and reflected on how these concepts could apply to Arabic NGOs. The goal was to understand how to integrate networked nonprofit principles into social media training and coaching.

1. Train the TrainersDay 2:The Networked Nonprofit Translating to an Arabic NGO Context Beth Kanter, Co-Author, The Networked Nonprofit This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)

3. To translate useful concepts to an Arabic NGO local context

5. Training Techniques Presentation Activity Discussion Laptop Time

6. Write on a sticky note ….. What was your key reflection yesterday? What are you most curious about for today? Activity Overnight Reflections

7. IcebreakerDay 2: TranslationIs there an Arabic word for that? Activity

8. Instructions The next couple of slides are social media sites and taglines. Find a partner. Is there an Arabic word for that? What does the transliteration look like in Arabic? For each slide, find a different partner Activity

13. YouTube allows billions of people to discover, watch and share originally-created videos.

14. Definition: Networked Nonprofits Networked Nonprofits are simple, agile, and transparent NGOS that allow insiders to get out and outsiders to get in. They are experts at using social media tools to make the world a better place. Networked Nonprofits first must “be” before they can “do.” For some NGOS, it means changing the way they work. For others, they naturally work in a networked way so change isn’t as difficult. Presentation

15. Being a Networked Nonprofit: Not just having an Internet connection or Facebook Profile.

16. NGO: Not Networked NGO Modified illustration by David Armano The Micro-Sociology of Networks With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks

17. Networked NGO Staff With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks

18. Some nonprofits are born networked nonprofits, it is in their DNA ….

19. Surfrider Foundation: Networked Nonprofit

20. Not Afraid of Letting Go Control

21. Everyone Uses Social Media To Spread Mission

22. Focus on what you do best and network the rest

23. Not all NGOs are born as Networked Nonprofits or can easily transform … Some take a longer time ….

24. The Networked Nonprofit

25. Activity Work in small groups as a team. Think of of an NGO in your country that is or becoming a Networked Nonprofit? What is it about the way they work? Write their name on a sticky note with some words that describe the way they work.

26. Discussion Questions: How does the concept translate? How would you introduce the concept in training your country?

27. Social Culture Definition: Social Culture Many people in the NGO use social media to engage people inside and outside the organization to improve programs, services, or reach communications goals. Presentation

28. Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice Make mistakes Perception of wasted of time and resources Safety and security concerns Don’t Run Away

29. Discussion: Share Pair Questions: Review the list of concerns and identify which ones you think may be relevant for NGOS in your country. Are there other concerns not on the list? How would you coach a NGO that was facing these barriers? Think of a time when you have worked with an NGO or individual to introduce them a technology tool. How did you get them to be open to learning?

31. Mistakes as teachers

33. Mistakes As Teachers

34. Joyful Funerals: Momsrising

35. Momsrising: Joyful Funerals What worked, what didn’t? What should we stop doing? What did we learn?

37. Why policy is needed

38. Cases when it will be used, distributed

39. Oversight, notifications, and legal implications

40. Guidelines

41. Identity and transparency

42. Responsibility

43. Confidentiality

44. Judgment and common sense

45. Best practices

46. Tone

47. Expertise

48. Respect

49. Quality

50. Additional resources

51. Training

52. Press referrals

53. Escalation

54. Policy examples available at wiki.altimetergroup.comSource: Charlene Li, Altimeter Group

55. Discussion: Debrief Questions: What ideas translate? What doesn’t? If you were leading a training, what would you incorporate? Why or why not?

56. Social Culture Definition: Simplicity Simplicity clarifies organizations and helps them focus their energy on what they do best, while leveraging the resources of their networks for the rest. It is important to make sure that social media isn’t just one more thing Presentation

57. Social Culture Simplicity in Social Media Practice Focus on what you do best, network rest Leverage your networks How much time will you spend doing the work once you learn skills? Presentation

58. Focus on what you do best, network rest Social Culture

59. Leverage your networks Social Culture

60. Leverage your networks Social Culture

61. How much time will you spend doing the work once you learn skills? Social Culture Build Community Participate Listen Promote Publish Low Engagement Content Intensive No Engagement Broadcast/Share High Engagement + + + + 15 min/day 20 min/day 30 min/day 3-5 hrs/wk 5-10 hrs/wk Original concept by Beth Kanter, revised by Aliza Sherman

62. Discussion: Debrief Questions: What ideas translate? What doesn’t? If you were leading a training, what would you incorporate? Why or why not?

63. Lunch Flickr photo by Littlelakes

64. Definition: Listening, Engaging, Building Relationships Networked Nonprofits are skilled at listening, engaging, and building relationships with people and organizations in their networks. Rather than just talking to, or worse, at people on social networks, organizations first should listen to what people are talking about, what interests or concerns them, and how they view the organization. Listening is a terrific way for NGOs to orient themselves online once they have mapped their network. It also helps organizations are nervous or concerned about opening themselves up online to ease their way in. Presentation

65. Keywords: Definition Jessica and Mohamad will be teaching you how to use these tools … Words or phrases that are important to your NGO, Cause, or network. Presentation

66. Keywords: Examples NGO name and URL Other NGOs Program, services, and event names Terms or phrases associated with a cause or program Issue area, synonyms, geography Presentation

67. Remember your maps from yesterday? Work in teams Review your network map Brainstorm keywords should you follow Write on sticky notes Add to your map Debrief: Walking Around Activity

68. Definition: Transparency Networked Nonprofits are transparent organizations that make it easy for insiders to get out and outsiders to get in. They know how to build trust through greater transparency. Transparency is not a black and white issue. It doesn’t have to be that everything is open or everything is closed. NGOs start with small steps. There are some things are appropriate to remain private, for example if it impacts safety and security.

69. Fortress

70. Sponge

71. Transparency: EDF Presentation

72. Is your NGO a Fortress or a sponge?

73. Discussion: Share Pair Questions: If everything were open, what would you close? Identify examples of what needs to be closed for security and privacy reasons and what can be open for networking reasons. Debrief

74. Definition: Free Agents Uses social media tools to organize, mobilize, raise funds, and communicate with constituents but does not formally work for NGO. Presentation

75. Free Agent: Uncultured “I can’t single-handedly end global poverty, but I can take actions and inspire others.”

76. Free Agent: Uncultured

77. Free Agent: Uncultured “The problem is that YOUR nonprofit is a fortress.Social media is not my problem: I have over a quarter million followers on Twitter, and 2.1 million views on YouTube. I have a hard time having you guys take me seriously. “

78. Free Agent: Uncultured

79. Free Agent: Uncultured

80. Discussion: Share Pair Questions: Do think NGOS and Free Agents in the Arab world should work together? What are the benefits and challenges? Do you have an example or story to share? Debrief

81. Laptop Time

82. Write One Blog Post Social Culture: What does a social culture look like in an Arab NGO? Simplicity: What can you do less of to make more time for social media? Listening: List of keywords Transparency: What should be open for networking, what should be closed for safety/privacy? Free Agents: An example of a free agent in my country is ….

83. Reflecting and Closing Silent Reflection: Sit quietly and think about the day, write down what your learned Share Pair: Find someone in the room you haven’t spoken with and share your reflection Full Group: Gather in a circle and each person shares their reflection and thanks someone in the circle. Discussion

84. Shokran!

85. Rules for Using This Content Creative Commons Attribution License You are free to use this work as long you attribute the author Beth Kanter and include a link to Wiki: http://emediat.wikispaces.com