SlideShare a Scribd company logo
1 of 32
Download to read offline
Peer Exchange Group 1: Stealth Measurement:,[object Object],Using Social Media Effectively: One Channel Focus ,[object Object],Orientation Call:  July 29, 2011,[object Object],Beth Kanter, Visiting Scholar, Social Media and Nonprofits,[object Object],The David and Lucile Packard Foundation,[object Object],Organizational Effectiveness Program,[object Object]
Welcome!,[object Object],If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166,[object Object],Please use *6 to  Mute your conference line,[object Object],While we are waiting, play with the chat:   Type in your name, organization, and location.   What’s the weather like?,[object Object]
This call is being recorded,[object Object],* 2,[object Object],Flickr Photo by Malinki,[object Object]
Peer Exchange Group 1: Stealth Measurement:,[object Object],Using Social Media Effectively: One Channel Focus ,[object Object],Orientation Call:  July 29, 2011,[object Object],Beth Kanter, Visiting Scholar, Social Media and Nonprofits,[object Object],The David and Lucile Packard Foundation,[object Object],Organizational Effectiveness Program,[object Object]
Agenda,[object Object],Intros,[object Object],Summary of SurveyProgram Overview,[object Object],Learning in Public ,[object Object],Next Session,[object Object],Reflection,[object Object]
Group 1 - Orientation
Roll Call:  Phone/Voice,[object Object],When I call your name, share your organization name,[object Object],Unmute by *7 ,[object Object],Mute by *6,[object Object],Play with the Chat:,[object Object],What three words about using measurement for improvement in social media strategy come to mind?,[object Object]
Group Composition,[object Object]
A Wide Range of Communication and Program ObjectivesAdvance MissionBrand  recognition and Reputation,[object Object],Educate, Inform, EngageEducate on issuesDisseminate research on topics/issuesConduct research on topics/issuesDisseminate quality, relevant, and timely information on a topicProfessional development/peer learningIncrease dialogue, engagement, or conversations on Topic/Program/Issue,[object Object],Action,[object Object],Mobilize actions on legislative and policy issuesBehavior change ,[object Object],Business ResultsIncrease DonationsIncrease MembershipsIncrease visitorsIncrease ticket salesIncrease volunteer/member involvement in programs,[object Object]
AUDIENCE,[object Object],Direct Consumers of Messages:  Individuals,  OrganizationsInfluencers:                                     Journalists, Legislators, Policy Makers,[object Object]
Communications/Program Strategy and Plans,[object Object],Strong Alignment,[object Object],60% have a formal, written communications plan and strategy,[object Object],Medium Alignment,[object Object],Low Alignment,[object Object],How strongly does your current social media use align with your communications or program objectives and audience?,[object Object]
Implementation,[object Object],79%  do not have a social media policy,[object Object],21%  have a social media policy,[object Object],Have a social media plan,[object Object],PACT: People Acting in Community Together Fight Crime: Invest in Kids,[object Object],Independent Sector ,[object Object],Resource Media ,[object Object],SeaChoice,[object Object]
Implementation,[object Object],80%  spend 10 hours or less per week implementing social media,[object Object]
Content and Engagement,[object Object],Approaches,[object Object],Story collectionTailor Content for the Audience/Channel,[object Object],Cross Distribution Strategy,[object Object],Approach as a Media Outlet,[object Object],Chop Shop,[object Object],Curation of related third-party contentEncourage user-generated content and guest posts,[object Object],Branded Voice/Standards,[object Object],Challenges,[object Object],Evoking response!  ,[object Object],Policy content or legal content is complex, hard to make it engaging and ACCURATE for the average person,[object Object],Hard to target different specific audiences through same channel,[object Object],Internal approval processes for approving content,[object Object],Finding creative ways to recycle, repurpose,[object Object],Lack of skills, best practices to create effective content,[object Object],Making our jargon engaging to our audiences,[object Object],How to adapt or modify print content so that it is condensed for other channels It's an organic process! ,[object Object]
Measurement Practices and Approaches,[object Object],Range of practices ,[object Object],“We don’t do it.”,[object Object],“We do it from time-to-time, not formal”,[object Object],“Usually monthly we try and see where our biggest spikes in followings exist and we try and mimic those types of postings. When we notice a considerable drop or rise we discuss the activities that are likely linked to this.”,[object Object],“Social media is part of our agenda at the weekly communications team meeting.  We assess how to apply social media to upcoming campaigns and events. “,[object Object],Tools,[object Object], Google Analytics,[object Object],Facebook Insights,[object Object], Export.ly,[object Object],Tweetstats,[object Object],Rowfeeder,[object Object]
Measurement Stress,[object Object],Finding the time to devote to measurement.,[object Object],Articulating measurable goals ,[object Object],A streamlined framework and data collection process,[object Object],Getting accurate data and the right information,[object Object],Better data analysis, linking it to decisions,[object Object],Conversion, as measured in dollars and cents, as a means to evaluate and justify the time spent on social media.,[object Object],How to measure behavioral change,[object Object],Picking the right measurement tool for the job and how to use it,[object Object],How to use the metrics to improve on our social media efforts.,[object Object], ,[object Object]
Group Composition,[object Object],Anything surprise?  What?  Why?,[object Object],What area of practice do you want to improve?,[object Object]
Program Overview,[object Object]
Peer Exchange Participants,[object Object],Group 1aAAPIPBirdLife International ,[object Object],COMPASS ,[object Object],FishChoice,[object Object],Friends of the Earth Europe ,[object Object],GeoFunders,[object Object],Georgetown University Center for Children and Families ,[object Object],Global Greengrants Fund ,[object Object],Immigrant Legal Resource ,[object Object],Center Independent Sector ,[object Object],MEarth at the Hilton Bialek Habitat ,[object Object],National Center for Family Philanthropy ,[object Object],PICO National Network Resources ,[object Object],Legacy Fund ,[object Object],Rose Foundation,[object Object],Stanford Social Innovation Review,[object Object],Group 1b,[object Object],CSMA ,[object Object],CuriOdyssey at Coyote Point ,[object Object],Fight Crime: Invest in Kids ,[object Object],Food Bank for Monterey County ,[object Object],Los Angeles Universal Preschool ,[object Object],MBARI ,[object Object],PACT: People Acting in Community Together ,[object Object],Ragszzi Boys Chorus ,[object Object],Resource Media Roots of Change ,[object Object],San Jose Taiko ,[object Object],SeaChoice,[object Object],Shelter Network ,[object Object],Silicon Valley Council of Nonprofits ,[object Object],United Way Silicon Valley ,[object Object],Young Invincibles,[object Object]
Why Facebook?,[object Object],New tools come and go, but strategy sustains!,[object Object],FRIENDING THE FINISH LINE:  SOCIAL MEDIA NONPROFIT BEST PRACTICES ,[object Object]
Why one channel?,[object Object]
Topics:  Best Practices,[object Object],1: Create a Facebook culture inside your organization,[object Object],2: Use SMART objectives that align with strategy,[object Object],3: Have a measurement strategy on the front-end,[object Object],4: Recruiting fans should be your first step,[object Object],5: Engage with your fans every day,[object Object],6: Recycle, reuse, or repurpose content from other channels,[object Object],7: Work with an energized group of your biggest fans,[object Object],8: Build time for learning into the work flow,[object Object]
Group 1:   Call Schedule,[object Object],Group 1a:  Calls at 11:00 am PST,[object Object],Group 1b:  Calls at 1:00 pm PST,[object Object],* = If you can’t make your assigned group call, but can make the other one, it is okay to switch. ,[object Object]
Peer Coaching Conference Calls:  Structure,[object Object],Call-In:,[object Object],866-740-1260  passcode:  740-5939,[object Object],http://www.readytalk.compasscode: 740-5939,[object Object]
Twitter Hashtag:  #measurenp,[object Object],Wiki Journals,[object Object],Stealth Measurement Facebook Group,[object Object],Google +,[object Object],Scoopit: ,[object Object]
DEMO,[object Object],http://measure-netnon.wikispaces.com/,[object Object]
Wiki Journals:  Over the Shoulder Learning,[object Object]
Wiki Journals:  Contact Information and Check List,[object Object]
Stealth MeasurementClosed Facebook Group,[object Object]
http://www.scoop.it/t/social-media-and-nonprofits-measurement/,[object Object]
Questions?,[object Object]
Next Session:August 4:  11:00 am PST 1:00  pm PST,[object Object],Materials on the Wiki,[object Object],Reflection:  Why do you want to improve your results on Facebook?,[object Object]

More Related Content

What's hot

The Analytics and Metrics Around Social Media Strategy
The Analytics and Metrics Around Social Media Strategy The Analytics and Metrics Around Social Media Strategy
The Analytics and Metrics Around Social Media Strategy Muhammad Karim
 
Six Steps to Running a Social Media initiative
Six Steps to Running a Social Media initiativeSix Steps to Running a Social Media initiative
Six Steps to Running a Social Media initiativeSpredfast
 
Social media presentation for fcn 3-6-14 jao
Social media presentation for fcn   3-6-14 jaoSocial media presentation for fcn   3-6-14 jao
Social media presentation for fcn 3-6-14 jaoJessica Orquina
 
Social Media Boot Camp for Orgs - Introduction
Social Media Boot Camp for Orgs - IntroductionSocial Media Boot Camp for Orgs - Introduction
Social Media Boot Camp for Orgs - Introductionerrbrooks
 
Presentation at the Association of Alternative Newsmedia
Presentation at the Association of Alternative NewsmediaPresentation at the Association of Alternative Newsmedia
Presentation at the Association of Alternative NewsmediaKate Gardiner
 
Social Audience Panel Digiday Social
Social Audience Panel Digiday SocialSocial Audience Panel Digiday Social
Social Audience Panel Digiday SocialDM2EVENTS
 
Amy Sample Ward: Social Media Done Right in 30 Minutes a Day
Amy Sample Ward: Social Media Done Right in 30 Minutes a Day Amy Sample Ward: Social Media Done Right in 30 Minutes a Day
Amy Sample Ward: Social Media Done Right in 30 Minutes a Day Social Media for Nonprofits
 
Case Study: VolunteerMatch & Sprout Social
Case Study: VolunteerMatch & Sprout SocialCase Study: VolunteerMatch & Sprout Social
Case Study: VolunteerMatch & Sprout SocialSprout Social
 
Social Media: Creating Your Path to Success in 2015
Social Media: Creating Your Path to Success in 2015Social Media: Creating Your Path to Success in 2015
Social Media: Creating Your Path to Success in 2015Homer Nievera, CDE
 
Social Media Strategy & Engagement
Social Media Strategy & EngagementSocial Media Strategy & Engagement
Social Media Strategy & EngagementLindsey Heffern
 
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social MediaSpredfast
 
Building Your Social Media Strategy
Building Your Social Media StrategyBuilding Your Social Media Strategy
Building Your Social Media StrategyParasolCC
 
Week 7: Uncontrolled Communication (the media)
Week 7: Uncontrolled Communication (the media)Week 7: Uncontrolled Communication (the media)
Week 7: Uncontrolled Communication (the media)Kane Hopkins
 
Chicago Community Trust Grantees Training on Social Media Planning
Chicago Community Trust Grantees Training on Social Media PlanningChicago Community Trust Grantees Training on Social Media Planning
Chicago Community Trust Grantees Training on Social Media PlanningDemetrio Maguigad
 
7 communications policies your nonprofit cannot live without
7 communications policies your nonprofit cannot live without7 communications policies your nonprofit cannot live without
7 communications policies your nonprofit cannot live withoutJarid Brown - HCM Brown
 
In the Know II: Creating Your Social Media Plan
In the Know II: Creating Your Social Media PlanIn the Know II: Creating Your Social Media Plan
In the Know II: Creating Your Social Media PlanCDC NPIN
 
NTC 2012: Data Visualizaiton Panel
NTC 2012:  Data Visualizaiton PanelNTC 2012:  Data Visualizaiton Panel
NTC 2012: Data Visualizaiton PanelBeth Kanter
 
Measurement Is Not Counting
Measurement Is Not CountingMeasurement Is Not Counting
Measurement Is Not CountingBeth Kanter
 
Community management benchmarking, presented by Rachel Happe
Community management benchmarking, presented by Rachel HappeCommunity management benchmarking, presented by Rachel Happe
Community management benchmarking, presented by Rachel HappeSocialMedia.org
 

What's hot (20)

The Analytics and Metrics Around Social Media Strategy
The Analytics and Metrics Around Social Media Strategy The Analytics and Metrics Around Social Media Strategy
The Analytics and Metrics Around Social Media Strategy
 
Slides cen
Slides cenSlides cen
Slides cen
 
Six Steps to Running a Social Media initiative
Six Steps to Running a Social Media initiativeSix Steps to Running a Social Media initiative
Six Steps to Running a Social Media initiative
 
Social media presentation for fcn 3-6-14 jao
Social media presentation for fcn   3-6-14 jaoSocial media presentation for fcn   3-6-14 jao
Social media presentation for fcn 3-6-14 jao
 
Social Media Boot Camp for Orgs - Introduction
Social Media Boot Camp for Orgs - IntroductionSocial Media Boot Camp for Orgs - Introduction
Social Media Boot Camp for Orgs - Introduction
 
Presentation at the Association of Alternative Newsmedia
Presentation at the Association of Alternative NewsmediaPresentation at the Association of Alternative Newsmedia
Presentation at the Association of Alternative Newsmedia
 
Social Audience Panel Digiday Social
Social Audience Panel Digiday SocialSocial Audience Panel Digiday Social
Social Audience Panel Digiday Social
 
Amy Sample Ward: Social Media Done Right in 30 Minutes a Day
Amy Sample Ward: Social Media Done Right in 30 Minutes a Day Amy Sample Ward: Social Media Done Right in 30 Minutes a Day
Amy Sample Ward: Social Media Done Right in 30 Minutes a Day
 
Case Study: VolunteerMatch & Sprout Social
Case Study: VolunteerMatch & Sprout SocialCase Study: VolunteerMatch & Sprout Social
Case Study: VolunteerMatch & Sprout Social
 
Social Media: Creating Your Path to Success in 2015
Social Media: Creating Your Path to Success in 2015Social Media: Creating Your Path to Success in 2015
Social Media: Creating Your Path to Success in 2015
 
Social Media Strategy & Engagement
Social Media Strategy & EngagementSocial Media Strategy & Engagement
Social Media Strategy & Engagement
 
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
 
Building Your Social Media Strategy
Building Your Social Media StrategyBuilding Your Social Media Strategy
Building Your Social Media Strategy
 
Week 7: Uncontrolled Communication (the media)
Week 7: Uncontrolled Communication (the media)Week 7: Uncontrolled Communication (the media)
Week 7: Uncontrolled Communication (the media)
 
Chicago Community Trust Grantees Training on Social Media Planning
Chicago Community Trust Grantees Training on Social Media PlanningChicago Community Trust Grantees Training on Social Media Planning
Chicago Community Trust Grantees Training on Social Media Planning
 
7 communications policies your nonprofit cannot live without
7 communications policies your nonprofit cannot live without7 communications policies your nonprofit cannot live without
7 communications policies your nonprofit cannot live without
 
In the Know II: Creating Your Social Media Plan
In the Know II: Creating Your Social Media PlanIn the Know II: Creating Your Social Media Plan
In the Know II: Creating Your Social Media Plan
 
NTC 2012: Data Visualizaiton Panel
NTC 2012:  Data Visualizaiton PanelNTC 2012:  Data Visualizaiton Panel
NTC 2012: Data Visualizaiton Panel
 
Measurement Is Not Counting
Measurement Is Not CountingMeasurement Is Not Counting
Measurement Is Not Counting
 
Community management benchmarking, presented by Rachel Happe
Community management benchmarking, presented by Rachel HappeCommunity management benchmarking, presented by Rachel Happe
Community management benchmarking, presented by Rachel Happe
 

Viewers also liked

Workshop 2 Trainer Guide
Workshop 2  Trainer GuideWorkshop 2  Trainer Guide
Workshop 2 Trainer GuideBeth Kanter
 
Frameline Theatre
Frameline TheatreFrameline Theatre
Frameline TheatreBeth Kanter
 
Contemporary Jewish Museum
Contemporary Jewish MuseumContemporary Jewish Museum
Contemporary Jewish MuseumBeth Kanter
 
Craigs List Boot Camp Presentation
Craigs List Boot Camp PresentationCraigs List Boot Camp Presentation
Craigs List Boot Camp PresentationBeth Kanter
 
Content Curation for Nonprofits
Content Curation for NonprofitsContent Curation for Nonprofits
Content Curation for NonprofitsBeth Kanter
 

Viewers also liked (6)

Curation
CurationCuration
Curation
 
Workshop 2 Trainer Guide
Workshop 2  Trainer GuideWorkshop 2  Trainer Guide
Workshop 2 Trainer Guide
 
Frameline Theatre
Frameline TheatreFrameline Theatre
Frameline Theatre
 
Contemporary Jewish Museum
Contemporary Jewish MuseumContemporary Jewish Museum
Contemporary Jewish Museum
 
Craigs List Boot Camp Presentation
Craigs List Boot Camp PresentationCraigs List Boot Camp Presentation
Craigs List Boot Camp Presentation
 
Content Curation for Nonprofits
Content Curation for NonprofitsContent Curation for Nonprofits
Content Curation for Nonprofits
 

Similar to Group 1 - Orientation

North Carolina Tech For Good Workshop
North Carolina Tech For Good WorkshopNorth Carolina Tech For Good Workshop
North Carolina Tech For Good WorkshopBeth Kanter
 
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
Compasspoint:  Silicon Valley Peninsula Nonprofit ForumCompasspoint:  Silicon Valley Peninsula Nonprofit Forum
Compasspoint: Silicon Valley Peninsula Nonprofit ForumBeth Kanter
 
New Zealand Workshop
New Zealand WorkshopNew Zealand Workshop
New Zealand WorkshopBeth Kanter
 
CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?Ben Matthews
 
What does a good communications strategy look like?
What does a good communications strategy look like? What does a good communications strategy look like?
What does a good communications strategy look like? Bright One
 
Integrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyIntegrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyBeth Kanter
 
Measuring the Networked Nonprofit
Measuring the Networked NonprofitMeasuring the Networked Nonprofit
Measuring the Networked NonprofitBeth Kanter
 
Social Media and International Organizations
Social Media and International OrganizationsSocial Media and International Organizations
Social Media and International OrganizationsBeth Kanter
 
Arts Master Class
Arts Master ClassArts Master Class
Arts Master ClassBeth Kanter
 
The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...Scott Meis
 
Health Organizations: Social Media
Health Organizations: Social MediaHealth Organizations: Social Media
Health Organizations: Social MediaBeth Kanter
 
Community Foundation of Santa Cruz County Workshop
Community Foundation of Santa Cruz County WorkshopCommunity Foundation of Santa Cruz County Workshop
Community Foundation of Santa Cruz County WorkshopBeth Kanter
 
Nonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationNonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
 
Denver Event - 2013 - Leading on Social Platforms
Denver Event - 2013 - Leading on Social PlatformsDenver Event - 2013 - Leading on Social Platforms
Denver Event - 2013 - Leading on Social PlatformsKDMC
 
Watech4good Summit
Watech4good SummitWatech4good Summit
Watech4good SummitBeth Kanter
 
Community mob workshop slides for sharing day 2
Community mob workshop slides for sharing day 2Community mob workshop slides for sharing day 2
Community mob workshop slides for sharing day 2TMCMED
 
Society for Nonprofit Organizations
Society for Nonprofit OrganizationsSociety for Nonprofit Organizations
Society for Nonprofit OrganizationsBeth Kanter
 
Likes, Hearts & Tweets
Likes, Hearts & TweetsLikes, Hearts & Tweets
Likes, Hearts & TweetsApril Holder
 
Measuring the Networked Nonprofit
Measuring the Networked NonprofitMeasuring the Networked Nonprofit
Measuring the Networked NonprofitBeth Kanter
 

Similar to Group 1 - Orientation (20)

Strategy Map Day 1
Strategy Map  Day 1Strategy Map  Day 1
Strategy Map Day 1
 
North Carolina Tech For Good Workshop
North Carolina Tech For Good WorkshopNorth Carolina Tech For Good Workshop
North Carolina Tech For Good Workshop
 
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
Compasspoint:  Silicon Valley Peninsula Nonprofit ForumCompasspoint:  Silicon Valley Peninsula Nonprofit Forum
Compasspoint: Silicon Valley Peninsula Nonprofit Forum
 
New Zealand Workshop
New Zealand WorkshopNew Zealand Workshop
New Zealand Workshop
 
CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?
 
What does a good communications strategy look like?
What does a good communications strategy look like? What does a good communications strategy look like?
What does a good communications strategy look like?
 
Integrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications StrategyIntegrating Social Media into Your Communications Strategy
Integrating Social Media into Your Communications Strategy
 
Measuring the Networked Nonprofit
Measuring the Networked NonprofitMeasuring the Networked Nonprofit
Measuring the Networked Nonprofit
 
Social Media and International Organizations
Social Media and International OrganizationsSocial Media and International Organizations
Social Media and International Organizations
 
Arts Master Class
Arts Master ClassArts Master Class
Arts Master Class
 
The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...
 
Health Organizations: Social Media
Health Organizations: Social MediaHealth Organizations: Social Media
Health Organizations: Social Media
 
Community Foundation of Santa Cruz County Workshop
Community Foundation of Santa Cruz County WorkshopCommunity Foundation of Santa Cruz County Workshop
Community Foundation of Santa Cruz County Workshop
 
Nonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationNonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing Communication
 
Denver Event - 2013 - Leading on Social Platforms
Denver Event - 2013 - Leading on Social PlatformsDenver Event - 2013 - Leading on Social Platforms
Denver Event - 2013 - Leading on Social Platforms
 
Watech4good Summit
Watech4good SummitWatech4good Summit
Watech4good Summit
 
Community mob workshop slides for sharing day 2
Community mob workshop slides for sharing day 2Community mob workshop slides for sharing day 2
Community mob workshop slides for sharing day 2
 
Society for Nonprofit Organizations
Society for Nonprofit OrganizationsSociety for Nonprofit Organizations
Society for Nonprofit Organizations
 
Likes, Hearts & Tweets
Likes, Hearts & TweetsLikes, Hearts & Tweets
Likes, Hearts & Tweets
 
Measuring the Networked Nonprofit
Measuring the Networked NonprofitMeasuring the Networked Nonprofit
Measuring the Networked Nonprofit
 

More from Beth Kanter

Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityNonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityBeth Kanter
 
FireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserFireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserBeth Kanter
 
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Beth Kanter
 
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Happy Healthy Nonprofit:  Strategies for Impact without BurnoutHappy Healthy Nonprofit:  Strategies for Impact without Burnout
Happy Healthy Nonprofit: Strategies for Impact without BurnoutBeth Kanter
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace CultureBeth Kanter
 
New Hampshire Nonprofits
New Hampshire NonprofitsNew Hampshire Nonprofits
New Hampshire NonprofitsBeth Kanter
 
Avoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadAvoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadBeth Kanter
 
Nonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteNonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteBeth Kanter
 
Forefront Conference Keynote
Forefront Conference KeynoteForefront Conference Keynote
Forefront Conference KeynoteBeth Kanter
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Running Effective Virtual Meetings:  Tools & Techniques for EngagementRunning Effective Virtual Meetings:  Tools & Techniques for Engagement
Running Effective Virtual Meetings: Tools & Techniques for EngagementBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 
The Happy Healthy Fundraiser
The Happy Healthy FundraiserThe Happy Healthy Fundraiser
The Happy Healthy FundraiserBeth Kanter
 
Creating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutCreating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutBeth Kanter
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSBeth Kanter
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Beth Kanter
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopBeth Kanter
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopBeth Kanter
 

More from Beth Kanter (20)

Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for HumanityNonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
Nonprofits and the Age of Automation: Bots, AI, and Struggle for Humanity
 
FireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy FundraiserFireSpring Webinar - Happy Healthy Fundraiser
FireSpring Webinar - Happy Healthy Fundraiser
 
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
Combating Distraction and Enhancing Productivity: Technology Wellness in the ...
 
Happy Healthy Nonprofit: Strategies for Impact without Burnout
Happy Healthy Nonprofit:  Strategies for Impact without BurnoutHappy Healthy Nonprofit:  Strategies for Impact without Burnout
Happy Healthy Nonprofit: Strategies for Impact without Burnout
 
Creating the Ideal Workplace Culture
Creating the Ideal Workplace CultureCreating the Ideal Workplace Culture
Creating the Ideal Workplace Culture
 
New Hampshire Nonprofits
New Hampshire NonprofitsNew Hampshire Nonprofits
New Hampshire Nonprofits
 
Avoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative OverloadAvoiding Nonprofit Collaborative Overload
Avoiding Nonprofit Collaborative Overload
 
Nonprofit Day 2017 - Keynote
Nonprofit Day 2017 - KeynoteNonprofit Day 2017 - Keynote
Nonprofit Day 2017 - Keynote
 
Forefront Conference Keynote
Forefront Conference KeynoteForefront Conference Keynote
Forefront Conference Keynote
 
IFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser BurnoutIFC Master Class: Fundraiser Burnout
IFC Master Class: Fundraiser Burnout
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Running Effective Virtual Meetings: Tools & Techniques for Engagement
Running Effective Virtual Meetings:  Tools & Techniques for EngagementRunning Effective Virtual Meetings:  Tools & Techniques for Engagement
Running Effective Virtual Meetings: Tools & Techniques for Engagement
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 
Mini-Workshop
Mini-WorkshopMini-Workshop
Mini-Workshop
 
The Happy Healthy Fundraiser
The Happy Healthy FundraiserThe Happy Healthy Fundraiser
The Happy Healthy Fundraiser
 
Creating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/OutCreating Resilient Nonprofit Staff from the Inside/Out
Creating Resilient Nonprofit Staff from the Inside/Out
 
Workshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOSWorkshop at Helsinki University: Social Media and NGOS
Workshop at Helsinki University: Social Media and NGOS
 
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
 
Fulbright Finland Staff Workshop
Fulbright Finland Staff WorkshopFulbright Finland Staff Workshop
Fulbright Finland Staff Workshop
 
Happy Healthy Nonprofit Workshop
Happy Healthy Nonprofit WorkshopHappy Healthy Nonprofit Workshop
Happy Healthy Nonprofit Workshop
 

Recently uploaded

UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 

Recently uploaded (20)

UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 

Group 1 - Orientation

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.

Editor's Notes

  1. Every few minutes as we get started, tech support reminder, type into the chat, roll call
  2. http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
  3. This is our agenda – we’ll pause along the way for questions.
  4. The whole reason I’m taking a deep dive into this topic is because I’m writing a book over the next months – it is tentatively called “Measuring the Networked Nonprofit” My Co-Author is KD Paine, esteemed measurement guru – a sage with a gaugeWe are hoping to do a “mashup” of our books.The peer learning group will help inform case studies and content in the book.
  5. Now time for everyone to introduce themselves
  6. Remember that application you filed out, here’s a summary of group compositionIf I had to say one word about the group: DiversityWide range of budget sizes, different program areas of the Foundation …..That should enrich our work together, hopefully. One thing we have in common -You all have gone beyond the beginner stage in social media and looking to refine your work through measurement or figure out how to document results.
  7. Range of communications objectivesFalls into these four buckets
  8. Your audiences .. Are varied …Some synergy, some stark differencesDirect consumers of Messages: Individuals/OrganizationsInfluencers: Journalists, Legislators, Policy MakersMeasurement strategy/approaches different according to audience – as we will discover in the coming sessions
  9. This is about alignmentVery critical that your objectives align with your social media use and strategy1,2 = strong = 34%3,4 = medium = 53%5 = low = 4%
  10. Social Media policy – is important for your capacity – having a rule book so you bring in other staff members or people in your organization to spread the workloadWhile having a policy isn’t a focus of the peer exchange, we provide resources and certainly there is opportunity for sharing on this …Range of time investment – will be important to quantify when we’re looking at documenting results and value Documenting it can help identify that question – is this worth our time or look at the amount of time against results.
  11. Social Media policy – is important for your capacity – having a rule book so you bring in other staff members or people in your organization to spread the workloadWhile having a policy isn’t a focus of the peer exchange, we provide resources and certainly there is opportunity for sharing on this …Range of time investment – will be important to quantify when we’re looking at documenting results and value Documenting it can help identify that question – is this worth our time or look at the amount of time against results.
  12. Integrated ContentTailor Content for the Audience/ChannelCross Distribution StrategyApproach as a Media OutletChop ShopsCurationBranded Voice/StandardsContent ChallengesEvoking response! Having the time to create specific content for specific distribution channels Policy content is complex, hard to make it engaging and ACCURATE for the average personHard to target different specific audiences through same channelMostly the challenge is in making the time to create content Put our audience research into actionable content strategyAvoiding mission creep in our content strategy - alignmentInternal approval processes for approving contentFinding creative ways to recycle limited multi-media content that brings our topic to lifeLack of skills and knowledge about best practices for effective content creationBeing a multi issue organization, being too broad.Making our jargon more appealing to our audiences
  13. http://www.flickr.com/photos/tyodickerson/132796401/sizes/o/in/photostream/One thing I was happy to see is that many of you have a good measurement practice -- and some could use improvementWe’ll diving deeper into this Session 3 – Mention tools ….Drive by analysisNot systemmaticNot yet. This is a high priority, but I haven't yet had the time or training to develop an efficient way to synthesize all the data and make it valuable.. We look at google analytics and facebook insights and note what has caught people's attention and then use that information as a strategy to further engage our community.
  14. A range of measurement challengesSome are organizational, cultural, work habitsOthers are more system or technical oriented …. We hope to address both kinds of challenges in these sessions http://www.flickr.com/photos/tzofia/270800047/sizes/l/in/photostream/
  15. Remember that application you filed out, here’s a summary of group compositionIf I had to say one word about the group: DiversityWide range of budget sizes, different program areas of the Foundation …..That should enrich our work together, hopefully. One thing we have in common -You all have gone beyond the beginner stage in social media and looking to refine your work through measurement or figure out how to document results.
  16. CSMACuriOdyssey at Coyote PointFight Crime: Invest in KidsFood Bank for Monterey CountyLos Angeles Universal PreschoolMBARIPACT: People Acting in Community TogetherRagszzi Boys ChorusResource MediaRoots of ChangeSan Jose TaikoSeaChoiceShelter NetworkSilicon Valley Council of NonprofitsUnited Way Silicon ValleyYoung Invincibles
  17. In the last month, you have no doubt been exposed to a lot of hype about Google + and its being touted as a Facebook or Twitter killer by early adopter geeks and Silicon Valley insiders. Maybe you are curious. Maybe you’ve already set up and account and are exploring. Maybe you are wondering about what it means for the project.Don’t get seduced by Shiny Object Syndrome. This disease makes nonprofits and individuals to adopt the latest cool social tool based on peer pressure, buzz, or a strange desire to be one of the first. The project uses Facebook as a means to a higher end: helping youget comfortable with nonprofit social media best practices, apply those practices, and integrate your broader communications strategies. The idea is that, as each grantee reaches its organizational goals with Facebook, the organization will be better equipped to apply the same best practices to other social platforms.
  18. http://www.flickr.com/photos/pedromourapinheiro/2122754745/sizes/o/in/photostream/
  19. 1: Create a Facebook culture inside your organization2: Use SMART objectives that align with communications or program delivery strategy3: Have a measurement strategy on the front-end, not the back-end4: Recruiting fans should be your first step5: Engage with your fans every day6: Recycle, reuse, or repurpose content from other channels7: Work with an energized group of your biggest fans8: Build time for learning into the work flow
  20. The content of this Peer Exchange is focused on measurement of social media and networked approaches. It is also an experiment in designing effective networked peer learning or "Learning in Public."Wikis can be terrific platforms for supporting professional learning in real time, but it requires a level of comfort learning in public. Learning in private is what most of us did in school. You wrote your essay, studied your spelling words, took tests (without looking at anyone else’s answers!). Learning was an individual, often solitary activity. For many of us of a certain age, that style has carried over to our work culture where we are rewarded for our expertise and to keep quiet what we don’t know (or screw up).Social media has unleashed a fabulous opportunity for professional learning about practice in public. And that can be fun too! Certainly less exhausting than having to know everything.Creating an environment for learning in public means that it is okay to say “I don’t know” about an issue or problem and to ask others what they think. When professionals acknowledge not knowing and reach out to a colleague, it not only opens us to learning, but it signals to others. Using social media and networked approaches successfully requires a culture shift away from learning in private to learning public or what Nancy White has called “Over the Shoulder Learning.”How do you do this? How do create an environment where it is okay to learn in public? This environment can be a training workshop or it can be in an organization. One answer comes from Eugene Eric Kim in a presentation he did about networks, “Be the Change You Want To See” – it’s about modeling.We are modeling ways to learn in public and share what we are learning in real time through this wiki and our social media channels.1. Twitter Hashtag: Tweeting what you learn is encouraged! Use the hashtag #measurenp2. Wiki Journals: Everyone will have a wiki journal where they can jot down lessons learned from the calls and working their action learning experiments. We're also encouraging everyone to reach other's people journals and comment.3. Facebook Group: This is for just in time help from others in the group. Request to join the group here4. Google + - We can start circle once it is up and running - I'll be cross posting there.What are some other ways we can learn in public about social media measurement?
  21. Each session will include the following related to each best practice: Framework Examples Additional How To Resource Wiki will have links and resources as well as links to notes from call Hub for Journals and Over the Shoulder Learning Wiki will be updated with resources suggested or used by participants during the calls or office hours
  22. `
  23. http://www.scoop.it/t/social-media-and-nonprofits-measurement/