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How Nonprofits Are Using Social Media: A Snapshot,[object Object],Beth Kanter, Visiting Scholar Packard Foundation,[object Object],Photo by mikebaird,[object Object]
Scholar:  40-40-20,[object Object]
Beth’s Blog,[object Object]
All Staff Meeting at Packard Foundation
What social media tools are you using personally?,[object Object],Photo by Franie,[object Object]
Share Pair:  How are you using social media? Why? ,[object Object],Photo by Franie,[object Object]
A Snapshot:   How Nonprofits Are Using Social Media,[object Object],A few principles and a couple of stories ….,[object Object]
Understand the Difference,[object Object],Traditional Media ,[object Object],Social Media,[object Object],Brand in control,[object Object],One way / Delivering a message,[object Object],Repeating the message,[object Object],Focused on the brand,[object Object],Educating,[object Object],Organization creates content,[object Object],Audience in control,[object Object],Two way / Being a part of a conversation,[object Object],Adapting the message/ beta,[object Object],Focused on the audience / Adding value,[object Object],Influencing, involving,[object Object],User created content / Co-creation,[object Object],Source:  Slide 10 from "What's Next In Media?" by Neil Perkin,[object Object]
The Tower and The Cloud,[object Object],Flickr photos by jamesjordan,[object Object]
Pick tools strategically to met objectives,[object Object]
Community Building & Social Networking,[object Object],GenerateBuzz,[object Object],ShareStory,[object Object],Engage,[object Object],Listen,[object Object],Social Media:  Strategy Blocks,[object Object],Crawl ………..……Walk …….…….. Run ……..…………….Flyl,[object Object],Source: WeAreMedia,[object Object]
Listening Comes First: The Red Cross,[object Object],First project was a listening project over three years ago,[object Object],People were talking and they needed to listen,[object Object],At first, felt like going to war, but changed internal perception of social media,[object Object]
Listen:  Monitor, Compile, Distribute,[object Object],I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director.  called me to talk about it honestly.  They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.”  - Blogger,[object Object]
Listening:  The Gateway Drug,[object Object],[object Object]
 Improves relationships with audience and identifies influencers
 Incremental improvements for campaigns
  Working with affiliates,[object Object]
All Staff Meeting at Packard Foundation
Crowdsourcing the Institution’s Strategic Vision ,[object Object]
All Staff Meeting at Packard Foundation
Engage,[object Object]
People share their wildlife sightings,[object Object]
All Staff Meeting at Packard Foundation
All Staff Meeting at Packard Foundation
All Staff Meeting at Packard Foundation
Empowering supporters without loosing control …,[object Object]
All Staff Meeting at Packard Foundation
All Staff Meeting at Packard Foundation
All Staff Meeting at Packard Foundation

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All Staff Meeting at Packard Foundation

Notas del editor

  1. http://www.flickr.com/photos/mikebaird/3298842872/Thank so much. I’m very honored to be here. I’m going to share a very quick snapshot of how nonprofits are using social media – selected nonprofits working in the areas related to programs here at the Foundation, including a few grantees.
  2. Explain workplan
  3. http://www.flickr.com/photos/franie/471300085/
  4. http://www.flickr.com/photos/franie/471300085/