3. Laura @Pistachio Fitton
“Excited & geeky about Twitter
where all this leads!" for
Dummie
s
Inbound
Marketing 120,000
Evangelis Twitter
t Readers
Founder (acq. By
)
4. Brian Reich
managing director, little m media
author - shift & reset: strategies for addressing serious issues in a
connected society
brian@littlemmedia.com
646-789-1323
@brianreich
9. Workshop Agenda
AGENDA
OUTCOMES
Intro and Icebreaker
• Better navigate
internal culture
Why A Peer issues
Workshop on Social • To connect with
peers
Culture?
Ignite Style
FRAMING
Presentations
Interactive
Small Group
Discussions Fun
Reflection #npsmpeer
10. Why are we doing a peer workshop
on social culture?
11. NONPROFIT SOCIAL
MEDIA MANAGER
Social integrated All staff will
across connect with our
departments audiences via
social!
Fail Fast! Fast
Forward!
12. Board Wants To Know
During work hours?
Why would every staff
person need to Tweet
when we have an
organizational account?
14. MEETING WITH This is too much
DEPARTMENT HEADS work. We’re doing
fine online!
15. SUPPORT STAFF REACT
I don’t want to tweet about work
This social media stuff is on my personal account!
bullshit, I have work to do!
16. What’s A Nonprofit Social Media Manager To Do?
Why is this so
Am I the only
hard?
social media
manager who
faces this?
17. How social is your organization’s culture?
What are some of your challenges?
1 2 3 4 5
18. Ignite Style Presentations: One Minute Responses
#1: Realizing A Culture of Innovation
(Brian)
#2: How to stop the dysfunctional
reaction to failure (Beth)
#3: Navigating Personal Brand
Presence in Service of Your
Organization’s Mission
(Rachel)
#4: How To Coach Your CEO To Do Social
(Laura)
#5: How To Get Organizational Wide
Social Participation (Danielle)
#npsmpeer
19. Peer to Peer: Nonprofit Social Media Mana
March 10,
Session hashtag: #sxsw #npsm
Stop Being
Mediocre
(Realizing a
Culture of
Innovation)
41. Cultivate Self-Awareness: The Failure Bow
1. Raise hands in the air and bow
2. Grin like a submissive dog
3. Say Thank You I’ve Failed
4. Move on and learn
44. TWEET OUT:
What is your natural reaction to making a mistake? What about
your others in your organization?
What are some ways that you can remove the stigma from failure
for your team?
#npsmpeer
66. SHARE PAIR
• What does your executive spend time doing now that they
could do better via social?
• Whose work do they respect, follow or and feel inspired
by?
• How will social improve things they already KNOW they
value?
#npsmpeer
77. SHARE PAIR: How did you overcome the challenges of
empowering your co-workers to use social?
78. Small Group Discussions
Innovation/Failure
Brian
Wide Open
CEO Coaching
David Laura
Staff Training
Rachel Danielle
Personal Brand for
Mission
79. Takeaways: Full Group
• What’s one tip or technique that you can
put into practice next week?
Innovation and Failure
CEO Coaching
Personal Brand for Mission
Staff Training #npsmpeer
Other
The c-suite has just approved your strategy to leverage networks and social media for your mission. But, if your internal culture is not a social one how can you possibly expect to be successful? This workshop will share strategies and techniques for changing your nonprofits culture to be more agile, training other staff to be social to scale, and managing your nonprofit's c-suite and board. The workshop will share tips and techniques for culture change, training, and adoption. Best of all, there's nothing like peer to peer support in this effort to keep inspired. Designed as a peer learning session with Internationally acclaimed Master Trainer Beth Kanter and leading social media nonprofit practitioners like NWF's Danielle Bridiga, Rachel Weidinger from Upwell, and Laura Fitton from Hubspot. Peer to Peer Support for Nonprofit Social Media Managershttp://www.flickr.com/photos/kino-eye/402560705/in/faves-cambodia4kidsorg/
Rachel is director at the nonprofit pilot project Upwell.The ocean is her client.Every day, her San Francisco team’s goal is to raise the baseline of awareness on the crisis the ocean faces.Basically, she makes the ocean more famous on the internet.
The c-suite has just approved your strategy to leverage networks and social media for your mission. But, if your internal culture is not a social one how can you possibly expect to be successful? This workshop will share strategies and techniques for changing your nonprofits culture to be more agile, training other staff to be social to scale, and managing your nonprofit's c-suite and board. The workshop will share tips and techniques for culture change, training, and adoption. Best of all, there's nothing like peer to peer support in this effort to keep inspired. Designed as a peer learning session with Internationally acclaimed Master Trainer Beth Kanter and leading social media nonprofit practitioners like NWF's Danielle Bridiga, Rachel Weidinger from Upwell, and Laura Fitton from Hubspot.
http://www.flickr.com/photos/johnloo/4876114194/sizes/o/We get the finger …. Not “THE” finger .. But
The fickle finger of failureSome people point fingers and blame othersOthers are quiet and guess what they are thinking? Let’s go inside that guy’s head … http://www.flickr.com/photos/urthstripe/85094162/sizes/z/
Understand your type, change your stripes, cultivate self-awareness, cultivate political awareness, embrace new habits, influence others
http://www.flickr.com/photos/ruminatrix/2734602916/sizes/o/in/photostream/Funerals in Ghana are an event - up there with weddings in terms of planning, cost, and level of celebration. They can take months, even up to a year, to plan and save for. Obituaries are made into color posters and put up around town. There is music, drumming, dancing and singing as they parade through town. These processions, which occur on Friday afternoons, kick off the 3-day affairs.Momsrising also understands that learning leads to success.Fail: Some experiments bomb. Momrising staff gives themselves permission to kill each other’s projects or tactical ideas that were brilliant at the time but simply don’t work. They do this with humor to remove the failure stigma and call it a “Joyful Funeral” Before they bury the body, they reflect on why it didn’t work. Any staff person can call a Joyful Funeral on anyone else’s idea.Incremental Success Is Not A Failure: They do a lot of experiments and set realistic expectations for success. Many times victories happen in baby steps. They know from experience that many of their campaigns that incorporate social media lead to incremental successes, small wins or small improvements.Soaring Success: Some experiments, actions, or issues will see dramatic results – beyond the organization’s wildest dreams. For example, an interactive educational video ended up garnering over 12 million views and hundreds of comments and lead to thousands of new members signing up or taking action. Kristen says, “That type of success does not happen every day, but we need to try for that kind of success every day. We can only do it if we kill things that don’t work.” They also analyze game changing successes to make sure it can be replicated or wasn’t an accident
http://www.flickr.com/photos/johnloo/4876114194/sizes/o/We get the finger …. Not “THE” finger .. But
Session page: http://schedule.sxsw.com/2013/events/event_IAP15872Session hashtag: #sxsw #npsmpeerSlide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
So sharks aren’t really our focus. We work mostly on sustainable seafood and overfishing.But Ray reaaaaaaly loves sharks. This could be a big problem.
Do you have some really big fans on your staff?
Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
So, the c-suite wants to start blogging, Facebooking, Twittering and Pinstagramming?
And it is PARTICULARLY GOOD at picking up and relaying exceptional stuff.
“This is the beginning of a beautiful friendship.” T it up by telling the story of how the relationship evolves. This degree of cooperation, trust and bending the rules can only come after they have been through the rest of the story together. It works because trust has been built.Now it’s your turn to start building that kind of trust with reporters…
Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
Slide 1: Funny Title Describes SituationSlide 2: Example 1 of situation illustrating ugly with humorSlide 3: Example 2 of situation illustrating ugly with humorSlide 4: Example 3 of situation illustrating ugly with humorSlide 5: How To Solve 3 Tips: #1Slide 6: How To Solve 3 Tips: #2Slide 7: How To Solve 3 Tips: #3Slide 8: Reflective Question for audience to apply to theirexperience. Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources
Does this resonate? Are you facing this issue, how mightyou solve it?Additional Resources