http://www.bethkanter.org/techatstate

1. How Technology Is Impacting Civil Society
Networked Nonprofits and Free Agents
Beth Kanter, Mark Horvath, and Shawn Ahmed
Tech@State, November 4, 2010

2. Beth Kanter
http://www.bethkanter.org
@kanter

3. A Networked Discussion
http://bit.ly/networkednp

4. Mark Horvath
@hardlynormal

5. Shawn Ahmed
@uncultured

6. A Networked Discussion ….
#netnon on Twitter
Twitter advocate: @NoelDickover
Embassy backchannel and Ustream.
In the room

7. What is a Networked Nonprofit?

8. Why become a Networked Nonprofit?

9. Complex social problems that outpace the capacity of
any individual organization
Photo by uncultured

10. In a networked world, nonprofits need to work less like this
Source: David Armano
The Micro-Sociology of Networks

11. And more like this ….
With apologies to David Armano for hacking his visual!
Source: The Micro-Sociology of Networks

12. Some nonprofits are born
networked nonprofits, it is in
their DNA ….

13. Social Culture: Not Afraid of Letting Go Control

14. Social Culture: Everyone Uses Social Media To Spread Mission

15. Other nonprofits make that
transition more slowly

16. The Networked Nonprofit
BE DO
Understand Networks Work with Free Agents
Create Social Culture Work with Crowds
Listen, Engage, and Build Learning Loops
Relationships
Trust Through Transparency Friending or Funding
Simplicity Govern through Networks

17. Social Culture
Everyone in the organization uses
social media to engage people
inside and outside the organization
to improve programs, services, or
reach communications goals.

18. Loss of control over their branding
and marketing messages
Dealing with negative comments
Addressing personality versus
organizational voice (trusting
employees)
Make mistakes
Make senior staff too accessible
Perception of wasted of time and
resources
Suffering from information overload
already, this will cause more

19. The Black Smoke Monster on LOST

21. What are the conversation
starters about social media that
your organization needs to have?

23. Joyful Funerals

25. Transparency
Networked Nonprofits consider
everyone inside and outside
of the organization resources for
helping them to achieve their goals

26. The Nonprofit Fortress

27. Transparent
Sponges:
UnFortress

28. Before I built a wall I'd ask to know
What I was walling in or walling out,
And to whom I was like to give offense.
Something there is that doesn't love a
wall, that wants it down.
- The Medning Wall, Robert Frost
Who are you trying to keep out?

29. Use social media tools
to organize, mobilize,
raise funds, and
communicate with
constituents but
outside of institutional
walls

30. The Nonprofit Fortress

31. Nonprofit Fortress
Free Agent

32. “I can’t single-handedly end global
poverty, but I can take actions and
inspire others.”
Shawn Ahmed

34. “The problem is that YOU are
the fortress. Social media is
not my problem.“

37. I’ve found my free agent, now what?
How many free agents does it take to
change a fortress?

39. •What has been your experience in
turning fortresses inside out?
• What has been your experience
working with free agents?

40. A Networked Discussion ….
#netnon on Twitter
Twitter advocate
Embassy backchannel and a moderator.
In the room

41. Thank you!
Beth Kanter
http://www.bethkanter.org
@kanter