1. Presentation
Topic : Importance of Logo 8/3/2013
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By : Ganesh Kanthali
MBA(Marketing)
Contact: 940497242
Email-kanthaligk28@gmail.com

2. Logo (meaning)
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A symbol or other small design adopted by an organization to
identify its product, uniform, vehicles, etc.
A logo is a graphic mark or emblem commonly used by
commercial enterprises, organizations and even individuals to aid
and promote instant public recognition.

3. Benefits of Having Logo
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1. Uniqueness-
Company will be recognized & memorized by name and logo design. It
will be the ambassador for company which will capture the attention of
potential prospects and existing clients. If name is descriptive or
graphical, the addition of logo design will add uniqueness in corporate
identity and that unique factor is something every company should
make efforts for. Also use of logo design on stationary items to make
them extra unique and emphasize that they are solely belongs to you
and you only
2. Establish Brand Identity –
Company Spend several years and money on their promotional
campaigns just to establish the brand identity of their company and
logo design does that in a for cheap way. Customers remember you by
your name but when it is some graphical depiction, it sticks to mind
dramatically..

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3. Give ‘Personality’ to business -
What clicks in our mind when we think of Golden arches of
McDonalds, the swoosh of Nike and 3 strips of Adidas?
This is how automatically gives personality to some brands and
unconsciously relate it to our favorite or non-favorite things just
because logo design, you will never be able to put the thought of your
business in the minds of your customers.
4.Professional Image –
Logo build the professional image of the company on international
level.

5. Some Logo with its
meanings
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6. Amazon.com
You might think the
arrow does nothing
here. But it says that
amazon.com has
everything from a to z
and it also represents
the smile brought to
the customer's face.
Wow, that is quite
deep.
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7. Unilever
Unilever is one of the
biggest producers of food,
beverages, cleaning agents
and personal care products.
They produce a huge
amount of different
products and they wanted
to reflect this in their logo.
Each part of the logo has a
meaning. For example: the
heart represents love, care
and health - feeling good, a
bird is a symbol of freedom.
Relief from daily chores “
getting more out of life.
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8. Apple
The apple in this logo
is taken from the Bible
story of Adam and Eve,
where the apple
represents the fruit of
Tree of Knowledge,
with a pun on
“byte/bite”.
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9. Adidas
Ever wondered what
the three stripes on the
Adidas Logo mean?
They represent a
mountain, pointing out
towards the challenges
than are seen ahead
and goals that can be
achieved.
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10. FedEx
The 'arrow' that you
can see between the E
and the x in this logo.
The arrow was
introduced to
underscore speed and
precision, which are
part of the positioning
of the company
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11. Carrefour
Carrefour is one of the
biggest European retailers,
and its also French for
crossroads. The logo
symbolizes this word via
two opposite arrows. They
also added the first letter of
the name, because if you
look closely youll see the
letter C in the negative
space between the two
arrows.
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12. Formula 1
At first, this logo might
not make much sense.
But if you look closely,
you’ll see the number 1
in the negative space
between the F and the
red stripes. also logo
communicates a feeling
of speed
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13. Sony Vaio
Well, the first two
letters represent the
basic analogue signal.
The last two letters
look like a 1 and 0,
representing the digital
signal.
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14. Sun Microsystems
It was a brilliant
observation that the
letters u and n while
arranged adjacent to
each other look a lot
like the letter S in a
perpendicular
direction. Spectacular.
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15. Sony
From the Latin word
'sonus' meaning sound,
and 'sonny' a slang
used by Americans to
refer to a bright
youngster.
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16. Mercedes-Benz
The star in three
corners represents
the Mercedes-Benz
dominance on land,
sea and air.
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17. VolksWagen
The simple logo icon
contains the letters V
and W: “volks” means
“people” and “wagen”
means “car”.
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18. Audi
The four rings, which
make up the Audi logo,
represent the four
companies that were
part of the Auto-Union
Consortium in 1932.
They were DKW,
Horch, Wanderer and
Audi.
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19. Toyota
The Toyota logo contains
three ellipses, which
represent the heart of the
customer, the heart of the
product and the heart of
technological progress and
limitless opportunities of
the future. In Japanese,
“Toyo” signifies abundance,
and “ta” means rice. In
some Asian cultures, the
rice represents wealth.
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