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ePub Based Micro-Learning
        Experiences

Designing A New Learning Environment:
             Final Project

  Kapil Apshankar | Stealth Lab | December 2012
RATIONALE
1. Premise


ePub based micro-learning is based on some hypotheses:
1. E-ink based e-readers will become highly available, affordable, mass market
   commodities.
2. Every K-12 student in public school systems will be able to afford (and have)
   a basic e-ink e-reader.
3. Classroom learning through conventional textbooks can be complemented
   and/or partially replaced by:
    • ePub based micro-learning experience
    • Micro-textbooks that can be adopted in a modular format throughout
        the academic year
    • Micro-learning experience will be more flexible and adaptable to
        students pace and needs
    • Micro-learning experience can help accelerate students’ learning
    • Micro-learning experience can be individually tailored to every student
2.




     • E-ink based digital ebook readers (e.g.: Amazon Kindle,
       Barnes and Noble Nook) continue to fall in price every
       year.
     • They are also becoming more accessible, available,
       affordable and ubiquitous with every passing year.
Source: ZDNet

• The same trend is clearly seen across all ebook readers.
• A US$ 20 basic ebook reader could be a reality by Q4 2013.
3.



     • ePub as a publishing format is becoming
       mainstream.
     • With tools like Calibre available, importing to and
       exporting from ePub format is now very easy
     • ePub documents render easily and consistently
       across all e-ink e-readers.
4.
• Self-publishing is considered as relevant a channel as big publishing
  houses
• The next wave of self-publishing will be around liberating educational
  content, textbooks and classroom teaching/learning materials.
• Courses offered on websites like Skillshare, Udemy and The Great Courses
  have already started the trend,
SYSTEM FUNCTION AND FEATURES
ePub based micro-learning will create a unique
                       ecosystem…

Create micro-                                Select and
learning content and                         customize
textbooks                                    appropriate content
                                             for every student

                       Authors   Teachers



                       Market      My         One place tracker
                                              for students,
                       Place     Learning     teachers and
Free and federated                            parents to track
marketplace for                               progress, customize
ePub content buying                           content and update
and selling                                   devices
TARGET AUDIENCE
ePub micro-learning targets three audiences…

    Teachers
• Create customized micro-learning for every student
• Choose to replace and/complement conventional textbooks using ePub based micro-textbooks and
  learning content
• Author micro-learning content that works for them and profit from their expertise and experience


    Students
• Follow a highly customized trajectory and learning path through the academic year
• Include subject areas that interest them
• Prevent summer learning loss by staying connected with learning experience every day, through out the
  year


     Parents
• Collaborate with children and their teachers in creating an individual learning plan every month
• Help their children with the learning experience
• Collaborate with other parents online
LEARNING CONDITIONS
Relevance of ePub micro-learning in K-12 classrooms

1. Every student will have a low-cost e-ink reader.
2. ePub micro-learning can replace large textbooks
   with smaller, focused, modular learning content
3. A wide spectrum of teaching/learning methods can
   be seamlessly stitched together using a single device
   –   Flashcards
   –   Textbooks
   –   Summary sheets
   –   Interactive quizzes
   –   Cram notes
Example of a micro-learning experience



                                1. Modular text
                                2. Progressive
                                   images
                                3. Flashcards
                                   for new
                                   concepts,
                                   vocabulary
                                   and
                                   terminology
                                4. Summary
                                   sheet
                                5. Interactive
                                   quiz
Why ePub based micro-learning is better?
• Low cost, affordable devices
• Easy to maintain, easy to replace hardware
• Zero-distraction learning environment – unlike high end tablets like iPad
  etc.
• ePub based learning is content rich, unlike app-based learning
• Teachers can create, publish and use content that works for them
• Collaboration potential for teachers, students and parents
• Free and federated marketplace for ePub content will bring cost of learning
  materials down significantly
• Individual plan for every student which can be customized on demand
• Real time progress tracking, updates and feedback for teachers, students
  and parents
BUSINESS MODEL
Business Model Canvas for ePub Based Microlearning Experiences
     Key Partners                Key Activities         Value Propositions         Customer                   Customer Segments
                                                                                   Relationships
1. Active Teachers                                  1. Customizable
2. Retired Teachers                                    individual learning   1.   Parents
3. Industry Experts       1.   Build ecosystem         plans                 2.   Teachers                1. K-12 public school
4. Subject Experts        2.   Build dashboard                                                               students
                                                    2. Flexible, modular     3.   Authors
5. Graduate, Doctoral     3.   Create marketplace                                                         2. International
                                                       learning              4.   Students
   and Post-Doctoral      4.   Create modular                                                                students
   Students                    micro-learning          Experiences           5.   Education Leaders       3. Students from low
6. Parents                     content              3. Federated learning                                    income families
7. Students                                            content creation                                   4. Students without
                                                    4. Potential inverted                                    access to formal
                                   Key Resources       classroom model               Channels                classroom education
                                                                                                          5. Home-schooled
                                                                             1.   ePub uploads               students
                          1. Low cost e-ink e-                               2.   ePub downloads          6. Accelerated learning
                             reader device                                   3.   eReader devices            students
                                                                                                          7. Differently-abled
                             availability                                    4.   Online dashboard
                                                                                                             students
                          2. Federated ePub
                             marketplace
                          3. One-place
                             dashboard

       Cost Structure                                                Revenue Streams

1. Paid micro-learning content for students                     1. Subscription based micro-learning content model




   Social & Environmental Cost                                       Social & Environmental Benefit
1. Not applicable                                               1. Better enhanced learning experience for everyone



                                                                                                http://www.businessmodelgeneration.com
POTENTIAL ENHANCEMENTS
How the ePub micro-learning
  experience ecosystem can evolve…
• MOOC integration
• Integration with existing learning content e.g.
  Khan Academy
• Potential for creating social learning
• Potential for creating a collaborative learning
  environment
• 1:1 training, teaching, coaching and mentoring
• Multiple languages, native language support

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Designing A New Learning Environment - Final Project Assignment

  • 1. ePub Based Micro-Learning Experiences Designing A New Learning Environment: Final Project Kapil Apshankar | Stealth Lab | December 2012
  • 3. 1. Premise ePub based micro-learning is based on some hypotheses: 1. E-ink based e-readers will become highly available, affordable, mass market commodities. 2. Every K-12 student in public school systems will be able to afford (and have) a basic e-ink e-reader. 3. Classroom learning through conventional textbooks can be complemented and/or partially replaced by: • ePub based micro-learning experience • Micro-textbooks that can be adopted in a modular format throughout the academic year • Micro-learning experience will be more flexible and adaptable to students pace and needs • Micro-learning experience can help accelerate students’ learning • Micro-learning experience can be individually tailored to every student
  • 4. 2. • E-ink based digital ebook readers (e.g.: Amazon Kindle, Barnes and Noble Nook) continue to fall in price every year. • They are also becoming more accessible, available, affordable and ubiquitous with every passing year.
  • 5. Source: ZDNet • The same trend is clearly seen across all ebook readers. • A US$ 20 basic ebook reader could be a reality by Q4 2013.
  • 6. 3. • ePub as a publishing format is becoming mainstream. • With tools like Calibre available, importing to and exporting from ePub format is now very easy • ePub documents render easily and consistently across all e-ink e-readers.
  • 7. 4. • Self-publishing is considered as relevant a channel as big publishing houses • The next wave of self-publishing will be around liberating educational content, textbooks and classroom teaching/learning materials. • Courses offered on websites like Skillshare, Udemy and The Great Courses have already started the trend,
  • 9. ePub based micro-learning will create a unique ecosystem… Create micro- Select and learning content and customize textbooks appropriate content for every student Authors Teachers Market My One place tracker for students, Place Learning teachers and Free and federated parents to track marketplace for progress, customize ePub content buying content and update and selling devices
  • 11. ePub micro-learning targets three audiences… Teachers • Create customized micro-learning for every student • Choose to replace and/complement conventional textbooks using ePub based micro-textbooks and learning content • Author micro-learning content that works for them and profit from their expertise and experience Students • Follow a highly customized trajectory and learning path through the academic year • Include subject areas that interest them • Prevent summer learning loss by staying connected with learning experience every day, through out the year Parents • Collaborate with children and their teachers in creating an individual learning plan every month • Help their children with the learning experience • Collaborate with other parents online
  • 13. Relevance of ePub micro-learning in K-12 classrooms 1. Every student will have a low-cost e-ink reader. 2. ePub micro-learning can replace large textbooks with smaller, focused, modular learning content 3. A wide spectrum of teaching/learning methods can be seamlessly stitched together using a single device – Flashcards – Textbooks – Summary sheets – Interactive quizzes – Cram notes
  • 14. Example of a micro-learning experience 1. Modular text 2. Progressive images 3. Flashcards for new concepts, vocabulary and terminology 4. Summary sheet 5. Interactive quiz
  • 15. Why ePub based micro-learning is better? • Low cost, affordable devices • Easy to maintain, easy to replace hardware • Zero-distraction learning environment – unlike high end tablets like iPad etc. • ePub based learning is content rich, unlike app-based learning • Teachers can create, publish and use content that works for them • Collaboration potential for teachers, students and parents • Free and federated marketplace for ePub content will bring cost of learning materials down significantly • Individual plan for every student which can be customized on demand • Real time progress tracking, updates and feedback for teachers, students and parents
  • 17. Business Model Canvas for ePub Based Microlearning Experiences Key Partners Key Activities Value Propositions Customer Customer Segments Relationships 1. Active Teachers 1. Customizable 2. Retired Teachers individual learning 1. Parents 3. Industry Experts 1. Build ecosystem plans 2. Teachers 1. K-12 public school 4. Subject Experts 2. Build dashboard students 2. Flexible, modular 3. Authors 5. Graduate, Doctoral 3. Create marketplace 2. International learning 4. Students and Post-Doctoral 4. Create modular students Students micro-learning Experiences 5. Education Leaders 3. Students from low 6. Parents content 3. Federated learning income families 7. Students content creation 4. Students without 4. Potential inverted access to formal Key Resources classroom model Channels classroom education 5. Home-schooled 1. ePub uploads students 1. Low cost e-ink e- 2. ePub downloads 6. Accelerated learning reader device 3. eReader devices students 7. Differently-abled availability 4. Online dashboard students 2. Federated ePub marketplace 3. One-place dashboard Cost Structure Revenue Streams 1. Paid micro-learning content for students 1. Subscription based micro-learning content model Social & Environmental Cost Social & Environmental Benefit 1. Not applicable 1. Better enhanced learning experience for everyone http://www.businessmodelgeneration.com
  • 19. How the ePub micro-learning experience ecosystem can evolve… • MOOC integration • Integration with existing learning content e.g. Khan Academy • Potential for creating social learning • Potential for creating a collaborative learning environment • 1:1 training, teaching, coaching and mentoring • Multiple languages, native language support