SlideShare una empresa de Scribd logo
1 de 13
Descargar para leer sin conexión
Rural and Urban
Insight Series
2013
A strategic toolkit to decipher
Indian geographies
What?
        A web based query
                                      F
  enabled database providing in-
 depth knowledge about the rural
  and urban landscape of India at         For whom?
          granular level.
                                           Corporate
                                           Sector

              WHY?                         NGOs
- Decipher     the     geographical
  heterogeneity of India                   International
- Compare and contrast rural from          Organizations
  urban areas
- Rate and rank the territories to         Government
  enable     information     based
  decision making                          Academia
About the Product
A web based query enabled database providing
granular information regarding
market, economic, demographic and social aspects of
various geographic and administrative territories of
India

Enables comparison and contrast of rural vs urban at
different levels
Features

The all-powerful
database comes in a
                         States    •35
web application
format with inbuilt
reports at each
                                  Districts   •640
geographical level
enabling quick
understanding of
                                              Blocks   •5986
important aspects for
any district, block or
town at one click.
                                                       Towns   •7838
What all the Series provide?
A  rounded view of each geography by covering external
  & internal factors
 Draw comparison and contrast between rural and urban
  regions from broad to narrow level
 Analyze the targeted area on basis of demography, social
  and facilities
 Indices to indicate relative importance of an area against
  others
 Strengths and weaknesses of selected geographies and
  their market potential
Advantages and Purposes
Solved
For Corporate sector

 Planning & setting targets
 Planning entry strategy for new markets
 Localizing the marketing efforts by looking at
  different kind of demographic, income & social
  parameters
 Sales benchmarking
 Planning the distribution networks
 Designing media and communication plans at
  micro level
International
Organizations
                                           NGOs
   Understand the geographic socio-
    economic structure of India
                                          Target poor districts, backward
   Target the under-developed areas       rural areas
    requiring funds
                                          Targeting socially deprived areas
   Facilitate quick research across
    multi-functional departments

   Facilitate in-depth territory-
    specific research

   Work as effective development
    analysis toolkit

   Drawing localized policies

   Taking strategic decisions
Government                                  Academic
   Policy support                         Enables knowledge based
   Track under-developed regions           learning for students
    for fund allocation                    Help in solving marketing
   Development analysis toolkit            case studies for MBA
   Provide inputs to regional policy       students
    planning process                       Social science students –
   Decentralized planning                  learn about development
   Track inclusion and access              aspects at granular level
    across regions                         Help professors to
   Assess rate of human                    incorporate facts in their
    development
                                            lectures
                                           Help professors in their
                                            consulting activities
Products and Services Penetration
            Trends of consumption rates and ownership of a range of consumer
             goods and services across the rural and urban markets of 35 states
             of India
Industry                    Items
Food & Grocery              Flour, breakfast & cereals, bakery, dairy, Chocolates/confectionary,
                            salt & sugar, Cooking oils, beverages


Toiletries                  Toilet soap, hair oil, shampoo, hair cream
Personal Care               Toothpaste, toothbrush, comb, etc., powder, snow, cream, lotion and
                            perfume, shaving blades, shaving stick, razor, sanitary napkins


Electronics                 Electric bulb, tube light, electric fan, air conditioner, refrigerator,
                            water purifier,
Cleaning products           Washing soap/soda/powder
Fresheners                  incense (agarbatti), room freshener
Snapshot of the Web Application
Steps to Subscribe
 Visit us online http://www.kapsole.com/research-
  product/
 Read brochure
  http://www.kapsole.com/Product%20Brochure.pdf
 Request demo
http://www.kapsole.com/research-product/
 Request quote
research@kapsole.com
About Vijya Research &
Advisory
Vijya Research & Advisory is a consulting firm based in Noida
serving the core objective of facilitating reach out to different
segments of the market in most efficient manner. It has thus
been working to evolve different knowledge products and
services which help in achieving this goal.

The first step in this pursuit is to understand the diverse Indian
existence, in terms of, its geographical spreads, demographic
structure, consumer characteristics, business & enterprise
movement, etc. Our products & services are designed to serve
strategic requirements of the companies as well as drawing
marketing plans and measuring the outcomes.

Más contenido relacionado

Destacado (17)

Patterns of land use in towns and cities
Patterns of land use in towns and citiesPatterns of land use in towns and cities
Patterns of land use in towns and cities
 
Plant location & layout
Plant location & layoutPlant location & layout
Plant location & layout
 
Collective Behavior
Collective BehaviorCollective Behavior
Collective Behavior
 
Collective Behavior and Social Movements
Collective Behavior and Social MovementsCollective Behavior and Social Movements
Collective Behavior and Social Movements
 
Family welfare programme
Family welfare programmeFamily welfare programme
Family welfare programme
 
Rural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysisRural and urban marketing comparetive analysis
Rural and urban marketing comparetive analysis
 
Types of communities
Types of communitiesTypes of communities
Types of communities
 
Types of production system
Types of production systemTypes of production system
Types of production system
 
Family and marriage
Family and marriageFamily and marriage
Family and marriage
 
Deviance
DevianceDeviance
Deviance
 
Family welfare programme
Family welfare programmeFamily welfare programme
Family welfare programme
 
Theories and Concepts of town planning
Theories and Concepts of town planningTheories and Concepts of town planning
Theories and Concepts of town planning
 
Urban planning presentation 01
Urban planning presentation 01Urban planning presentation 01
Urban planning presentation 01
 
Social problems
Social problemsSocial problems
Social problems
 
Introduction to town planning
Introduction to town planningIntroduction to town planning
Introduction to town planning
 
Land use planning
Land use planningLand use planning
Land use planning
 
Poverty
PovertyPoverty
Poverty
 

Similar a Rural & urban insight series ppt

Is APAC a myth in this Digital Diversity?
Is APAC a myth in this Digital Diversity?Is APAC a myth in this Digital Diversity?
Is APAC a myth in this Digital Diversity?Borderless Access
 
Credential MART (Dellhi based Rural Marketing Research & Consulting Firm)
Credential MART (Dellhi based Rural Marketing Research & Consulting Firm)Credential MART (Dellhi based Rural Marketing Research & Consulting Firm)
Credential MART (Dellhi based Rural Marketing Research & Consulting Firm)MART Knowledge Center
 
Market research rural India
Market research rural IndiaMarket research rural India
Market research rural IndiaChinmay Bande
 
Marketing Strategy of Bamboo Crafts
Marketing Strategy of Bamboo CraftsMarketing Strategy of Bamboo Crafts
Marketing Strategy of Bamboo CraftsIISWBM
 
Atlas IEDC Phoenix Comprehensive Marketing Case Studies
Atlas IEDC Phoenix Comprehensive Marketing Case StudiesAtlas IEDC Phoenix Comprehensive Marketing Case Studies
Atlas IEDC Phoenix Comprehensive Marketing Case StudiesAtlas Integrated
 
Rural marketing – Advancements in digital marketing - 2016
Rural marketing – Advancements in digital marketing - 2016Rural marketing – Advancements in digital marketing - 2016
Rural marketing – Advancements in digital marketing - 2016Ajay Chhabra
 
Taking your reference program global
Taking your reference program globalTaking your reference program global
Taking your reference program globalcarolineatmetia
 
VTT Development Sector Overview
VTT Development Sector OverviewVTT Development Sector Overview
VTT Development Sector OverviewVoice Tel Tech
 
Why get involved in the doing research program?
Why get involved in the doing research program?Why get involved in the doing research program?
Why get involved in the doing research program?Global Development Network
 
ICRISAT Global Planning Meeting 2019: Digital Agriculture and Youth by Ram Dh...
ICRISAT Global Planning Meeting 2019: Digital Agriculture and Youth by Ram Dh...ICRISAT Global Planning Meeting 2019: Digital Agriculture and Youth by Ram Dh...
ICRISAT Global Planning Meeting 2019: Digital Agriculture and Youth by Ram Dh...ICRISAT
 
Webinar: Tools for Modern Marketing
Webinar: Tools for Modern MarketingWebinar: Tools for Modern Marketing
Webinar: Tools for Modern MarketingAndy Shatananda
 
MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)
MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)
MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)MART Knowledge Center
 
IARE_RM_PPT_2.pdf
IARE_RM_PPT_2.pdfIARE_RM_PPT_2.pdf
IARE_RM_PPT_2.pdfneeru.s
 

Similar a Rural & urban insight series ppt (20)

Market Skyline of India
Market Skyline of IndiaMarket Skyline of India
Market Skyline of India
 
Is APAC a myth in this Digital Diversity?
Is APAC a myth in this Digital Diversity?Is APAC a myth in this Digital Diversity?
Is APAC a myth in this Digital Diversity?
 
Credential MART (Dellhi based Rural Marketing Research & Consulting Firm)
Credential MART (Dellhi based Rural Marketing Research & Consulting Firm)Credential MART (Dellhi based Rural Marketing Research & Consulting Firm)
Credential MART (Dellhi based Rural Marketing Research & Consulting Firm)
 
Market research rural India
Market research rural IndiaMarket research rural India
Market research rural India
 
Marketing Strategy of Bamboo Crafts
Marketing Strategy of Bamboo CraftsMarketing Strategy of Bamboo Crafts
Marketing Strategy of Bamboo Crafts
 
City Skyline of India
City Skyline of IndiaCity Skyline of India
City Skyline of India
 
Atlas IEDC Phoenix Comprehensive Marketing Case Studies
Atlas IEDC Phoenix Comprehensive Marketing Case StudiesAtlas IEDC Phoenix Comprehensive Marketing Case Studies
Atlas IEDC Phoenix Comprehensive Marketing Case Studies
 
Rural marketing – Advancements in digital marketing - 2016
Rural marketing – Advancements in digital marketing - 2016Rural marketing – Advancements in digital marketing - 2016
Rural marketing – Advancements in digital marketing - 2016
 
Country sakss
Country sakssCountry sakss
Country sakss
 
Taking your reference program global
Taking your reference program globalTaking your reference program global
Taking your reference program global
 
Rural
RuralRural
Rural
 
VTT Development Sector Overview
VTT Development Sector OverviewVTT Development Sector Overview
VTT Development Sector Overview
 
Rural targeting
Rural targetingRural targeting
Rural targeting
 
Why get involved in the doing research program?
Why get involved in the doing research program?Why get involved in the doing research program?
Why get involved in the doing research program?
 
PARTICIPATORY LIVELIHOOD PLANNING
PARTICIPATORY LIVELIHOOD PLANNINGPARTICIPATORY LIVELIHOOD PLANNING
PARTICIPATORY LIVELIHOOD PLANNING
 
ICRISAT Global Planning Meeting 2019: Digital Agriculture and Youth by Ram Dh...
ICRISAT Global Planning Meeting 2019: Digital Agriculture and Youth by Ram Dh...ICRISAT Global Planning Meeting 2019: Digital Agriculture and Youth by Ram Dh...
ICRISAT Global Planning Meeting 2019: Digital Agriculture and Youth by Ram Dh...
 
Webinar: Tools for Modern Marketing
Webinar: Tools for Modern MarketingWebinar: Tools for Modern Marketing
Webinar: Tools for Modern Marketing
 
MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)
MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)
MART Research team (Dellhi based Rural Marketing Research & Consulting Firm)
 
IARE_RM_PPT_2.pdf
IARE_RM_PPT_2.pdfIARE_RM_PPT_2.pdf
IARE_RM_PPT_2.pdf
 
M JYOTHSNA
M JYOTHSNAM JYOTHSNA
M JYOTHSNA
 

Último

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKELtd
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 

Último (20)

MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 

Rural & urban insight series ppt

  • 1. Rural and Urban Insight Series 2013 A strategic toolkit to decipher Indian geographies
  • 2. What? A web based query F enabled database providing in- depth knowledge about the rural and urban landscape of India at For whom? granular level. Corporate Sector WHY? NGOs - Decipher the geographical heterogeneity of India International - Compare and contrast rural from Organizations urban areas - Rate and rank the territories to Government enable information based decision making Academia
  • 3. About the Product A web based query enabled database providing granular information regarding market, economic, demographic and social aspects of various geographic and administrative territories of India Enables comparison and contrast of rural vs urban at different levels
  • 4. Features The all-powerful database comes in a States •35 web application format with inbuilt reports at each Districts •640 geographical level enabling quick understanding of Blocks •5986 important aspects for any district, block or town at one click. Towns •7838
  • 5. What all the Series provide? A rounded view of each geography by covering external & internal factors  Draw comparison and contrast between rural and urban regions from broad to narrow level  Analyze the targeted area on basis of demography, social and facilities  Indices to indicate relative importance of an area against others  Strengths and weaknesses of selected geographies and their market potential
  • 7. For Corporate sector  Planning & setting targets  Planning entry strategy for new markets  Localizing the marketing efforts by looking at different kind of demographic, income & social parameters  Sales benchmarking  Planning the distribution networks  Designing media and communication plans at micro level
  • 8. International Organizations NGOs  Understand the geographic socio- economic structure of India  Target poor districts, backward  Target the under-developed areas rural areas requiring funds  Targeting socially deprived areas  Facilitate quick research across multi-functional departments  Facilitate in-depth territory- specific research  Work as effective development analysis toolkit  Drawing localized policies  Taking strategic decisions
  • 9. Government Academic  Policy support  Enables knowledge based  Track under-developed regions learning for students for fund allocation  Help in solving marketing  Development analysis toolkit case studies for MBA  Provide inputs to regional policy students planning process  Social science students –  Decentralized planning learn about development  Track inclusion and access aspects at granular level across regions  Help professors to  Assess rate of human incorporate facts in their development lectures  Help professors in their consulting activities
  • 10. Products and Services Penetration  Trends of consumption rates and ownership of a range of consumer goods and services across the rural and urban markets of 35 states of India Industry Items Food & Grocery Flour, breakfast & cereals, bakery, dairy, Chocolates/confectionary, salt & sugar, Cooking oils, beverages Toiletries Toilet soap, hair oil, shampoo, hair cream Personal Care Toothpaste, toothbrush, comb, etc., powder, snow, cream, lotion and perfume, shaving blades, shaving stick, razor, sanitary napkins Electronics Electric bulb, tube light, electric fan, air conditioner, refrigerator, water purifier, Cleaning products Washing soap/soda/powder Fresheners incense (agarbatti), room freshener
  • 11. Snapshot of the Web Application
  • 12. Steps to Subscribe  Visit us online http://www.kapsole.com/research- product/  Read brochure http://www.kapsole.com/Product%20Brochure.pdf  Request demo http://www.kapsole.com/research-product/  Request quote research@kapsole.com
  • 13. About Vijya Research & Advisory Vijya Research & Advisory is a consulting firm based in Noida serving the core objective of facilitating reach out to different segments of the market in most efficient manner. It has thus been working to evolve different knowledge products and services which help in achieving this goal. The first step in this pursuit is to understand the diverse Indian existence, in terms of, its geographical spreads, demographic structure, consumer characteristics, business & enterprise movement, etc. Our products & services are designed to serve strategic requirements of the companies as well as drawing marketing plans and measuring the outcomes.