This document provides guidance on targeting bloggers for public relations efforts. It discusses different types of bloggers, including those focused on specific industries or categories. It then lists eight commandments for pitching bloggers, such as commenting on their blogs first before pitching, getting contact details correct, showing knowledge of the blogger's interests, being persistent but not stalking, and tracking how bloggers promote shared stories on social media. The overall recommendations are to engage with bloggers authentically and respect their preferences for how they like to receive information.