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Introduction ,[object Object]
 It is still one of its biggest companies with operations in every corner of the globe.
 Unilever's foods business is the world's third largest after Nestle and Kraft.
In the late 1990s, the group initiated a strategy to prune its vast portfolio which then numbered literally thousands of different brands.,[object Object]
It started in 1955.
This brand came to India in 1995.
It is imported and marketed by Hindustan Unilever Limited (HUL).
By the end of the dove firming “Real Women” Campaign, dove has become a national talking point and was ranked number three in the body lotions market, ahead of L’oreal, Garnier, Neutrogena and Olay.
In the year 2004, Unilever won the ‘marketer of the year’ award for its brand Dove,[object Object]
         4 P’s OF MARKETING
PRODUCT ,[object Object]

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Presentation on dove1

  • 1.
  • 2. It is still one of its biggest companies with operations in every corner of the globe.
  • 3. Unilever's foods business is the world's third largest after Nestle and Kraft.
  • 4.
  • 6. This brand came to India in 1995.
  • 7. It is imported and marketed by Hindustan Unilever Limited (HUL).
  • 8. By the end of the dove firming “Real Women” Campaign, dove has become a national talking point and was ranked number three in the body lotions market, ahead of L’oreal, Garnier, Neutrogena and Olay.
  • 9.
  • 10.
  • 11. 4 P’s OF MARKETING
  • 12.
  • 13.
  • 14. Dove enjoys its highest share in Canada, unilever canada played the lead role in the global marketing push for the brand.
  • 15.
  • 16. Dove regularly uses magazines for advertisement such as, cosmopolitian, marie claireand elle.
  • 17.
  • 18.
  • 20.
  • 21. Recently after the launch of their range of other dove products they have changed the positioning of the original dove product.
  • 22.