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Marketing Mix - (Product Mix, Price Mix, Place Mix, Promotion Mix of apple)
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Marketing Mix of Apple
1.
2.
Apple deals in computer
hardware, computer software, consumer electronics and digital distribution type of industries.
3.
4.
5.
Product Mix Product Form Product
Quality Product Style Product Packaging Warranty and Guaranty
6.
Product Form:- Size:- iPhone 4s
- 4.54 x 2.31 x 0.37 inch iPhone 5s & 5C - 4.90 x 2.33 x 0.35 inch Shape:- Rectangular Bar Shaped External Appearance:- Product Mix
7.
Colour:- iPhone 5S iPhone 5c iPhone
4s Product Mix
8.
Product Packaging iPhone 4s,
5s iPhone 5c Product Mix
9.
Warranty and Guaranty:- 12
months warranty. Terms and Condition applied* Product Mix
10.
11.
Price Mix Cost Discount Pricing Method Pricing
Strategy Price Mix
12.
Cost:- Price Mix
13.
Discounts:- Price Mix
14.
Pricing Method:- Demand Based
pricing method Price Mix
15.
16.
Place Mix Wholesaling &
Retailing Order processing Warehousing Inventory management Transportation Place Mix Area served worldwide with 406 retail stores.
17.
Warehousing:-
18.
Area served worldwide
with 406 retail stores. Great employee support of 80000 employees.
19.
20.
Advertising:- Medias:- Print Media
21.
Electronic Media:- 1) Television
22.
2) Internet
23.
Exchange Offers Modified Payment Plans
24.
Tie in promotion
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