Why Many People Fail in Social Media? You Vs. Them Why Other People Win in Social Media? They understand the Zero Moment of Truth What we should do? Understand it Listening Human Touch Set the Expectations Monitor & Measure Facebook Facebook EdgeRank algorithm Facebook New Newsfeed algorithm Facebook for Business - FYI Linkedin How Linkedin work? First impression Professional Photo. How can you help them “Title” Keywords “Current & Past job” Establish Credibility “Education+ Experience” Recommendations - Endorsement Connection Visual Content Customize URL Showcase pages by Linkedin Recommendation Answer Questions People Always ask? Focus on New approach Marketing Mix new approach Products VS Solutions Price VS Value Place VS Access Promotion VS Education Turn Data into insights it’s a long Journey, Enjoy it :) Thanks @KareemSamara Me@KareemSamara.com Social Media Trainer Founder & Community Manager at Social Business Kits Facebook.com/SBKits