This document discusses how IREM chapters can get started with social media. It recommends that chapters first identify their goals and target audiences. Popular social media sites like Facebook, Twitter, LinkedIn and YouTube are good starting points. Each site has different strengths for communicating about chapter events, industry news, membership promotion and more. Maintaining social media requires a commitment of time and effort. Chapters should empower one person to routinely post engaging content and evaluate the effectiveness of their efforts.

1. Social Media for
IREM ® Chapters
IREM® Leadership Conference
August 11, 2010
g
Bonus Session

2. There s
There’s This Whole
Universe Of Sites Out There
HOW DO YOU KNOW WHERE TO START?

3. Think About Your Goals

4. Ask Yourself and Your Chapter
• Who are we trying to reach?
– Members
– Vendors and Friends of IREM®
– Potential or future members
– Oth
Others in the i d t
i th industry
– The (traditional) media

5. Ask Yourself and Your Chapter
• Why are you considering using social media?
– Reinforce your community of local chapter
members
– Market chapter services to existing members
– Promote membership to p
p potential members
– Provide visibility to Friends of IREM®/vendor
partners
– Promote chapter events
– Recognize accomplishments of chapter members

6. Ask Yourself and Your Chapter
• How will we integrate new social media
tools/processes?
– Who will be responsible for posting content?
• IAE
• Chapter leaders
• Member volunteers
– When and how will content be posted?
p
• Establish frequency
• 3rd party tools

7. Start Where Everyone Else Is
• Facebook
• Twitter
• YouTube
Y T b
• LinkedIn
• Others to consider
– SlideShare
– Blogs

8. Use the Appropriate Tool
• If all you have is a hammer
hammer…

9. Facebook
F b k
• Post:
• Chapter events
• Photos
• Industry news
d
• Announcements
• Recognition
• Good for:
• Building
g
connections
• Promoting
chapter events

10. Twitter
T itt
• Post:
• Links to industry
news
• Announcements
• Recognition
• Good for:
• Reaching others in
industry
•CConnecting with
ti ith
traditional media
• Promoting events

11. LinkedIn
Li k dI
• Post:
• Links to industry
news
• Chapter events
h
• Good for:
• Providing virtual
community for
members
• Promoting events
• Promoting
membership

12. YouTube
Y T b
• Post:
• Videos from
chapter events
• Testimonials
i i l
• Good for:
• Promoting events
• Promoting IREM®
membership

14. Be Cautious Not Scared
Cautious,
• Maintaining a social media page is a
commitment
• Free (as in $) ≠ free (as in time)
• If you build it, they may not necessarily
come ( i h away)
(right )
• Learn about privacy settings

15. Go For It

16. Go For It
• Find the right person, empower them
person
• Make it part of your routine
• U tools to b more efficient
Use l be ffi i
– HootSuite : scheduling, sharing
– Calendar reminders
– Email alerts
• Put a limit on your time
• Reality check – is it working?