The Anatomy of Magazine project consists of dissecting the different sections of the magazine and to fully understands what the voice. With this, PR professionals have the knowledge of how to pitch and which editor to pitch it to. Also, looking into advertisements, editorial credits, and special promotions.
2. TABLE OF CONTENTS
Cover Page……………………………………………………….1
Table of Contents………………………………………………..2
Mission Statement……………………………………………….3
Demographics……………………………………………………4
Social Media……………………………………………………...5-8
Sections…………………………………………………………..9
Fashion……………………………………………………….10
Beauty………………………………………………………...11
Celebs & TV………………………………………………….12
Sex & Love…………………………………………………....13
Wedding……………………………………………………....14
Health & Diet………………………………………………....15
Get Inspired……………………………………………….......16
Pitches………………………………………………………….....17-21
Editors Database……………………………………………….....22-23
Advertising Chart………………………………………………...24-26
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3. MISSION STATEMENT
The magazine that helps every woman become the “DO” she was born to be.
Smart, chic and all-American, Glamour gives readers exactly what they need
to transform every part of their lives: from their closets to their love lives
and beyond.
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4. DEMOGRAPHICS
Total Audience: 11,107,000
Median Age: 34
Median Household Income: $66,007
Education: Any college 67%
Married / Single: 45% / 55%
Ad Rate (1 page color bleed): $229,609
95%
5%
Women
Men
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6. As of 3/18 As of 4/7 % Increase
1,084,639 1,091,016 0.59 %
354,103 356,547 0.69 %
219,799 223,559 1.71%
86,680 88,081 1.62%
6,429 7,106 10.53 %
SOCIAL MEDIA STATISTICS
QR Code – 1
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10. • Give the readers pointers on how to
mix and match their outfits
ex: 11 Ways To Wear Your Blazer
• Focuses on celebrity styles, who wore
what, how to dress like them
• Back stage access on fashion week, also
focuses on street styles, as well as what
Glamour editors wear to fashion week
• Different outfit ideas for various
occasions
ex: 20 Date Night Outfit Guys Love
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11. • Reader can read on how to get celebrity makeup and
hair looks
• Beauty DOs and DON’Ts
• Nail art for specific events, seasons, or activities
ex: 50 Awesome Holiday Nail Art Ideas
• Products Glamour suggests to their readers
• Beauty tutorials for readers to try
ex: 5 DIY Vanity Makeup Ideas
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12. •
This section features current famous
celebrities in all areas of entertainment
• It talks about current popular TV shows
and takes the readers behind-the-scenes on
sets
ex: Pretty Little Liars Behind-the-Scenes
• Suggestions on what movies or shows to
watch over the weekend
• Celebrity interviews and coverage
on events celebrities attend
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13. • Focuses on understanding men in different stages of your
relationship. Such as, getting to know them and breaking up
ex: 50 Dating Dos and DON’Ts
• Decoding body languages between sexes, as well as what the
“true” message behind what he says
• Lessons on how to find yourself after a tough breakup and how
to deal with past relationships
ex: 7 Ways To Handle A Breakup
• Articles on male celebrity and
their dating life
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14. • Tips on how and where to plan their
wedding, honeymoon, and bachelorette party,
as well as what to avoid
• Quirky wedding themes
ex: Ken & Barbie Wedding Album
• Celebrity wedding face offs
ex: wedding rings and best celebrity wedding
dresses
• Advises readers on how to save money and
find great deals on planning a wedding
ex: Where To Buy Fantastic Wedding Shoes
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15. • Tips and pointers on how to avoid gaining too
much weight during holiday seasons
• Recipes and eating habits for women to maintain
weight and staying healthy
ex: 3 Easy Dinner Recipes Under 500 Calories
• Workouts to help women achieve the look they
want
ex: All-New Muffin Top Workout
• How celebrities are eating right, staying healthy,
and doing work out that show results
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16. •
Honors women that had made a difference in
the workplace, people’s life or society
• Featuring college women that made an impact
in society at a young age
• Articles on ways to celebrate women, such as
International Women’s Day
• Women celebrities that does outreach to
countries in need
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23. Prefix First Name Last Name Title Publication Address City State Zip Email Office #
Ms. Cynthia Leive Editor-In-Chief Glamour 4 Times Square New York NY 10036 cynthia_leive@glamour.com 212.286.2860
Ms. Lauren Smith Brody Executive Editor Glamour 4 Times Square New York NY 10036 lauren_brody@glamour.com 212.286.2860
Ms. Wendy Naugle Executive Editor Glamour 4 Times Square New York NY 10036 wendy_naugle@glamour.com 212.286.2860
Ms. Nancy Gillen Managing Editor Glamour 4 Times Square New York NY 10036 nancy_gillen@glamour.com 212.286.2860
Ms. Alison Ward Frank Deputy Editor, Entertainment Glamour 4 Times Square New York NY 10036 alison_wardfrank@glamour.com 212.286.8144
Ms. Emily Mahaney Associate Editor Glamour 4 Times Square New York NY 10036 emily_mahaney@glamour.com 212.286.2860
Ms. Lauren Iannotti Deputy Editor, Articles Glamour 4 Times Square New York NY 10036 lauren_iannotti@glamour.com 212.286.2860
Ms. Liz Brody Editos at Large Glamour 4 Times Square New York NY 10036 liz_brody@glamour.com 212.286.2860
Ms. Nikki Halpin Editors at Large Glamour 4 Times Square New York NY 10036 nikki_halpin@glamour.com 212.286.2860
Ms. Jen Weinberg West Coast Editor Glamour 4 Times Square New York NY 10036 jen_weinberg@glamour.com 212.286.2860
Ms. Rebecca Sinn Senior Entertainment Editor Glamour 4 Times Square New York NY 10036 rebecca_sinn@glamour.com 212.286.2860
Ms. Mary Scully MacLean Executive Beauty Editor Glamour 4 Times Square New York NY 10036 mary_maclean@glamour.com 212.286.2860
Ms. Brooke Ely Danielson Associate Accessories Editor Glamour 4 Times Square New York NY 10036 brooke_ely@glamour.com 212.286.2860
Ms. Emily Holland Associate Fashion Editor Glamour 4 Times Square New York NY 10036 emily_holland@glamour.com 212.286.2860
Ms. Jillian Cornejo Bookings Editor Glamour 4 Times Square New York NY 10036 jillian_cornejo@glamour.com 212.286.2860
Ms. Laurel Pantin Associate Shopping/Accessories Editor Glamour 4 Times Square New York NY 10036 laurel_pantin@glamour.com 212.286.2860
Ms. Maggie Mann Senior Fashion Editor Glamour 4 Times Square New York NY 10036 maggie_mann@glamour.com 212.286.2860
Ms. Maria Dueñas Jacobs Senior Accessories Editor Glamour 4 Times Square New York NY 10036 maria_duenas@glamourl.com 212.286.2860
Ms. Rajni Lucienne Jacques Fashion News Editor Glamour 4 Times Square New York NY 10036 rajni_jacques@glamour.com 212.286.2860
Ms. Rebecca Malinsky Market Editor Glamour 4 Times Square New York NY 10036 rebecca_malinsky@glamour.com 212.286.2860
Features
Entertainment
Beauty
Fashion
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