Are cookery TV shows pure entertainment or do they inspire us to cook? Can Twitter interaction and advice inspire us to cook and have a healthier lifestyle? Is the second screen behaviour different during TV cookery/food shows? Which TV cookery shows generate most Twitter conversation. This file was put together for Social Media Week London 2013 #SMWldn. Thanks to Second Sync @SecondSync and Great British Chefs @GBChefs for their help in creating this file.

1. TV
Cookery
Shows
&
Twi0er
Karen
Fewell
@DigitalBlonde
Copyright
Digital
Blonde
Ltd

2. Karen
Fewell
@DigitalBlonde
Who
tweets
about
TV
cookery
shows?
`
Great
BriEsh
Bake
Off
Saturday
Kitchen
Jamie’s
Money
Saving
Meals
MasterChef
Data
provided
by
www.secondsync.com

3. "TweeEng
during
our
community's
favourite
cookery
programmes
allows
us
to
feel
much
closer
to
them
and
also
see
which
recipes
and
dishes
are
resonaEng
with
them”
Mecca
Ibrahim,
Great
BriEsh
Chefs
With
thanks
to
Great
BriEsh
Chefs
for
the
image
Recipe
by
Shaun
Rankin

4. Karen
Fewell
@DigitalBlonde
Number
of
Tweets
about
MasterChef
Thurs
2nd
May
–
The
Final
Thurs
25th
April
2013

5. Karen
Fewell
@DigitalBlonde
MasterChef
–
what
were
people
tweeEng
about?
Thurs
2nd
May
–
The
Final
2,362
tweets
per
minute

6. Karen
Fewell
@DigitalBlonde
Jamie’s
Money
Saving
Meals

7. Karen
Fewell
@DigitalBlonde
Saturday
Kitchen

8. Karen
Fewell
@DigitalBlonde
Saturday
Kitchen
`
Sat
9
Feb
2013
|
10
-­‐
11.30am
Sat
26
Jan
2013
|
10
-­‐
11.30am

9. Karen
Fewell
@DigitalBlonde
Great
BriEsh
Bake
Off
"We
love
how
Twi0er
allows
us
to
have
conversaEons
with
the
viewers
and
the
contestants
during
Great
BriEsh
Bake
Off.
Rather
than
just
a
sneak
peak
or
behind
the
scenes
view,
it's
like
the
‘director's
cut’
commentary,
but
one
that
you
can
get
involved
with.”
Mecca
Ibrahim,
Great
BriEsh
Chefs

10. Karen
Fewell
@DigitalBlonde
Comparing
the
tweet
pa0ern
for
3
episodes
of
Great
BriEsh
Bake
Off

11. Karen
Fewell
@DigitalBlonde
Great
BriEsh
Bake
Off
`

12. Karen
Fewell
@DigitalBlonde
Great
BriEsh
Bake
Off
`

13. Karen
Fewell
@DigitalBlonde
"Twi0er
allows
us
a
lot
of
fun
during
TV
cookery
shows.
We
RT
reacEons
from
contestants
and
viewers
which
helps
to
amplify
them.
We
also
share
recipes
from
our
chefs
&
bloggers
that
are
inspired
by
the
show
and
encourage
viewers
to
visit
our
re-­‐cap
blog
posts
the
following
day”
Mecca
Ibrahim,
Great
BriEsh
Chefs

14. With
thanks
to
Karen
Fewell
@DigitalBlonde
All
data
contained
in
this
presentaEon
was
provided
by
www.secondsync.com
With
thanks
to
Great
BriEsh
Chefs
for
the
image
Recipe
by
Shaun
Rankin