1. The Tourism Product
Characteristics of Tourism

2. Characteristics of Tourism:
 Composite in Nature (‘one industry’
concept)
 Service Industry
 A Total Experience
 Tourist Destination

3. Tourism Product is made up of:
 Attractions
 Activities
 Amenities
 Accessibility

4. Quality Issues in Tourism
 Competitive nature of global tourism
 Consistently exceed visitor expectations
 Need to provide a quality product

5. Quality: 4 critical areas
1. Management of expectations
2. Product and service development
3. Human resource development
4. Quality assurance/quality assurance
standards

6. Quality: 4 critical areas
1. Management of expectations
2. Product and service development
3. Human resource development
4. Quality assurance/quality assurance
standards