An Actual Social Media Program Plan / Strategy

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This is the proposed plan that I presented to the management of my company. The goal is to expand our existing blog program into a larger social media program that would oversee the activities of the business units. I am happy to share this with anyone who might find it useful. Please contact me with any questions.

Empresariales Tecnología

Social Media Program / Strategy 2009 Goals and Planning Karen Snyder October 21, 2008 http://karensnyd.blogspot.com Twitter: karensnyd

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]

Forrester’s definition of the groundswell ,[object Object],[object Object],[object Object],http://www.forrester.com/Groundswell

The “traditional” model News and messaging were broadcast from the company Source: Voce Communications, 2008

When you add social media to the mix… Source: Voce Communications, 2008 Now all these people are talking to each other.

What do we do? It’s simple… Source: Voce Communications, 2008 Listen to what they are saying and engage them in a conversations.

Key Goals for the Social Media Program ,[object Object],[object Object],[object Object],[object Object]

Obstacles that have slowed us down in the past: ,[object Object],[object Object],[object Object],[object Object]

Tactics for achieving goals of social media program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Metrics for Success in 2009 ,[object Object],[object Object],[object Object],[object Object]

The Corporate Blog lets us tell our story, in our own words ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sample Corporate blog: Yahoo’s “Yodel Anecdotal” http:// ycorpblog.com

Sample Corporate blog: E-Bay’s “ebay Ink” http:// ebayinkblog.com /

Case Study: Cisco’s Corporate Blog helps drive new market entrance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cisco’s Corporate Blogs Top-level Blog, Point of Entry Existing Blog

Breakdown of 2009 Costs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Moving Forward: 2009 Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measure Success: Annual Audit ,[object Object],[object Object],[object Object],Q408 Q109 Q209 Q309 Q409

Contact me for more info! ,[object Object],[object Object],[object Object]

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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An Actual Social Media Program Plan / Strategy

1. Social Media Program / Strategy 2009 Goals and Planning Karen Snyder October 21, 2008 http://karensnyd.blogspot.com Twitter: karensnyd

4. The “traditional” model News and messaging were broadcast from the company Source: Voce Communications, 2008

5. When you add social media to the mix… Source: Voce Communications, 2008 Now all these people are talking to each other.

6. What do we do? It’s simple… Source: Voce Communications, 2008 Listen to what they are saying and engage them in a conversations.

7. Who is using social media?

10.

11.

12.

13. Sample Corporate blog: Yahoo’s “Yodel Anecdotal” http:// ycorpblog.com

14. Sample Corporate blog: E-Bay’s “ebay Ink” http:// ebayinkblog.com /

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16. Cisco’s Corporate Blogs Top-level Blog, Point of Entry Existing Blog

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18. Rick Clancy, CEO of Sony

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20. Building blocks to a Corporate social media strategy Social Media Monitoring and Reporting Training, Policies and Processes Market Research / Brand Benchmarking Internal Evangelism and Education

21.

An Actual Social Media Program Plan / Strategy

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