9. App Installs: GA campaign measurement
Google Play Store
Implement Google Play Store Campaign Measurement
Add referrer parameter to any URLs that will be linking
directly to Google Play Store
https://play.google.com/store/apps/details?id=com.example.a
pp
&referrer=utm_source%3Dgoogle (Referrer) **
%26utm_medium%3Dcpc (Campaign Medium)
%26utm_term%3Dpodcast%252Bapps (Campaign Term)
%26utm_content%3DdisplayAd1 (Campaign Content)
%26utm_campaign%3Dpodcast%252Bgeneralkeywords
(Campaign Name)
iOS store
Enable iOS campaign tracking in GA. Implement Google
analytics SDK and enable IDFA (Identifier for Advertisers)
collection
Add referrer parameter to any URLs that will be linking
directly to Google Play Store
https://click.google-analytics.com/redirect
?tid=UA-12345-22 (GA Code) **
&url=https%3A%2F%2Fitunes.apple.com%2Fus%2Fapp%2Fmy-
app%2Fid123456789 (App Store URL) **
&aid=com.company.app (Your App ID, use GA to retrieve) **
&idfa=%{idfa}) (Marco for IDFA) **
&cs=newsletter (Campaign Source) **
&cm=email& (Campaign Medium)
cn=NewAppCampaign& (Campaign Name)
cc=latestapp& (Campaign Content)
ck=newapp (Campaign Term)
10. App Launches: Campaigns and traffic source
• Google Play
• Ensure setCampaignParamsFromUrl method is set within your app
• http://examplepetstore.com/index.html?utm_source=email&utm_medium=e
mail_marketing&utm_campaign=summer&utm_content=email_variation_1
• iOS
• In-build “tracker” tracks URL containing Google Analytics campaign
parameters [GAIDictionaryBuilder setCampaignParametersFromUrl:urlString]
• Use standard google analytics campaign tracking parameters
• Ensure “referrer” is set on every URL
11. Google guide
Track different apps in separate properties.
Track different platforms of an app in different properties.
Google recommends creating an AdMob account for rollup view
Track app editions based on feature similarities.
Track different app versions in the same property.
15. Let’s discuss
• Your experience with other tools /features? In-App messaging/push
notifications?
• Do you measure apps similar to website?
• How important is app for your business?
• How do you measure success? – Frequency, engagement?
• Is apps space still dominated by big players?
• What would you like to see in App Analytics?
17. Resources
• App Stores trends
• App Annie Blog : http://blog.appannie.com
• Appfigures blog: http://blog.appfigures.com
• App Optimization
• Mobile dev HQ: http://www.mobiledevhq.com/articles
• Kiss Metrics : https://blog.kissmetrics.com/app-store-optimization/
• Sensor tower: https://blog.sensortower.com/blog/categories/app-store-optimization/
18. Google Anaytics: App tracking
• Google Analytics SDK for Android
• Google Analytics SDK for iOS
• Google Analytics plugin for Unity (for game developers, still in beta)
Notas del editor
** appFigures App Store Data To Be Integrated Into Adobe Analytics
** Distmio now part of AppAnnie
** Flurry now part of yahoo mobile developer
* General Campaign & Traffic Source Attribution
App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes for iOS or Google Play for Android)