A short presentation on how the internet is growing at a rapid rate, and surpassing television in terms of online media content and advertisements.

1. What Happened to
Television?
What Happened to Television?
By: Karim Gordon
Image by: Kevin Simpson. Retrived at:https://www.flickr.com/photos/videocrab/116136642/in/photolist-fC7fuy-dcmYQQ-8QjVp-23vvEm-cfS6K-m6JDv-bgenU-6cwC2P-8e5jd-t1pU6-5Umr5U-6evBBD-aGqUC-5WN2yz-nUaS-3eqkG3-7uU8wh-4YrQBr-5oGzHt-7ubEuP (flickr)

2. The Internet is taking over
Image by: Eric Zimmet. Retrived at: https://www.flickr.com/photos/ericzimmett/6270290090/in/photolist-6cJxYg-6cNFUG-ay5SMQ-6wtt5c-3xyqU-8f3aSP-9fdESZ-94FnTN-8f3ann-99gwgr-6cJy3T-6cJy1t-8E39HJ-8Lu4yE-8f1EX4-8f39jH-8f1JcX-8f36EV-6cNFMb-6cJy2k (Flickr)

3. Online streaming is becoming more convenient
for users, rather than traditional live television
Image by:Alejandro Castro, Retrieved at:https://www.flickr.com/photos/gtps/5210473157/in/photolist-eagtU-6bL7k-8pWq9v-iYwgp-3o2eZo-5b2oFx-5Ukkoh-2pUEss-7VUzN-6KVUwf-9uhAtv-wcVdv-5CvT2b-5X68AA-7LtgE6-adEHJX-8dZoDY-HAj3-4zS3b3-h6VmX-6fmpu1-4LZp
dRc9NR-bBgSvi-9b58PD-fvT5QE-h43RNa-foiotw-5B523F-4ydruC-DWMa-5Ftz1y-GXw6-3JVa6m-5yk9cA-7wZpWd-51JZSG-yD7wZ-7b6yhd-btzzLr-8Wr396-a9NBFy-5yk97L-bUMZ5W-8Lo3YD-qsWnm-E7xm-97hksj-EetY (Flickr)

4. Applications such as Netflix now dominate the internet
Image by: Seth Anderson. Retrieved at:https://flic.kr/p/5yM6mx (Flickr)

5. But
how
big is
Netflix
?
Image by: Jovino. Retrived at: https://flic.kr/p/8pHq9b (Flickr)

6. In 2013, Netflix was responsible for 30% of all internet
traffic in the U.S.
Photo by: plus45. Retrieved at:https://flic.kr/p/4FkXzf (Flickr)

7. Netflix currently has 48 million subscribers, and growing
Image by: Chad Cooper. Retrieved at: https://flic.kr/p/gJQhJC (Flickr)

8. Netflix also has original series’ such as House of Cards,
which cannot be viewed anywhere else.
This draws subscribers to the platform
Image by: Matteo Bittanti. Retrieved at: https://flic.kr/p/fNmUWb (Flickr)

9. $8.99 a month for Netflix, compared to
over $40 for live television
The Cost ?
Image by:Tax Credits. Retrieved at:https://flic.kr/p/chEwR9 (Flickr)

10. Is TV
the next
Floppy Disk?
Image by: Rostislav Lisovy. Retrieved at: https://flic.kr/p/8qcfeT (Flickr)

11. TV subscribers have been decreasing ever since the rise
of online streaming
In the U.S., the number
of households
watching TV decreased
by 500,000 households
in 2012
Image by: Daniel Go. Retrieved at:https://flic.kr/p/ (Flickr)

12. A Nielsen study suggests that Americans aged 18-49
are watching 45-60 minutes less TV per week than they
did the previous year
Image by: Flash.Pro. Retrieved at:https://flic.kr/p/7kikbm (Flickr)

13. The average adult spends 5
hours and 16 minutes a day on
the internet, compared to 4
hours and 31 minutes watching
TV
Image by: Janos Balazs. Retrieved at:https://flic.kr/p/bvwWwp (Flickr)

14. There has been a 44% increase in online video
streaming since 2010
Image by:Takayuki Nakagwa. Retrieved at:https://flic.kr/p/8Symvy (Flickr)

15. In a study conducted, 43% of participants had
considered canceling, or had already canceled their
TV subscriptions- to online only programming
Image by: Daniel Kulinski. Retrieved at: https://flic.kr/p/cwNY3L (Flickr)

16. Image by: Jeff Smith. Retrieved at:https://flic.kr/p/8eRppo (Flickr)
In 2013, 39% of Canadian internet users
watchedTV online, compared to 33% in 2010.

17. Online
streaming
is slowly
taking
over
Will TV
soon
become a
thing of the
past?
Image by: Ricky Romero. Retrieved at:https://flic.kr/p/epGd3 (Flickr)

18. But the internet isn’t
just taking over in
terms of content ...
But in terms of
advertisements as well
Image by: Elliott Brown. Retrieved at: https://flic.kr/p/964uT1 (Flickr)

19. In 2013, $42.8 billion were spent on internet
advertisements, compared to $40.1 billion spent on
broadcast television advertisements
Image by: Montecruz Foto. Retrieved at:https://flic.kr/p/dhfCXE (Flickr)

20. This marks the first time
that marketers have spent
more on online
advertisements than
broadcast television
advertisements
Image by:Vinylone. Retrieved at:https://flic.kr/p/ny634R (Flickr)

21. 25
35
45
55
65
PercentageofPeople
Online Advertisement Recall
Tv Advertisement Recall
A Nielsen study suggests that
65% of people recall an online
advertisement, versus 46% of
people who recall a TV
advertisement
Image by: Daniel Horacio Agostini. Retrieved at:https://flic.kr/p/9CKeW (Flickr)

22. The internet is slowly taking over, and
one day it may even pass television as
the primary source for media
Image by: Stian Eikeland Retrieved at:https://flic.kr/p/6CCWXH (Flickr)

23. Sources
http://mashable.com/2014/04/10/mobile-surge-internet-beats-tv/
http://www.brandwatch.com/2013/10/has-the-internet-taken-over-tv/
http://www.businessinsider.com/cord-cutters-and-the-death-of-tv-2013-11
http://www.statisticbrain.com/television-watching-statistics/
http://www.bloomberg.com/news/2014-03-19/u-s-pay-tv-subscriptions-fall-for-first-time-as-streaming-gains.html
http://mashable.com/2010/04/12/tv-online/
http://techcrunch.com/2012/02/09/100-million-american-watch-video/
http://www.worldtvpc.com/blog/cable-vs-streaming-showdown/
http://playbackonline.ca/2013/10/28/canadian-online-shopping-and-social-media-use-up-in-2012-study/
http://variety.com/2014/biz/news/advertisers-spend-more-online-than-on-tv-for-the-first-time-1201155840/
http://www.emarketer.com/Article/Digital-Set-Surpass-TV-Time-Spent-with-US-Media/1010096
http://www.statisticbrain.com/netflix-statistics/
http://www.statista.com/topics/842/netflix/
http://www.factbrowser.com/tags/netflix/
http://ir.netflix.com/
http://expandedramblings.com/index.php/netflix_statistics-facts/
https://ca.finance.yahoo.com/q/ks?s=NFLX
http://www.hospitalitynet.org/news/4063560.html
http://techcrunch.com/2014/01/27/nielsen-internet-advertising-grew-32-in-2013-but-its-still-only-4-5-of-spend-vs-tv-at-57-6/
http://www.adweek.com/news/advertising-branding/online-video-ads-have-higher-impact-tv-ads-148982
All images used are content of Flickr and sourced under the image.All images used were under the Creative Commons license with permission to share.
Image by: Barb Henry. Retrieved at: https://flic.kr/p/5mPFL1 (Flickr)