Presentation on Social Media to IFYC

Social Media Strategy How IFYC can use web 2.0

What is Social Media? aggregation + attention + convergence + distribution + engagement + identity + participation + The ability to gather information to one place The reach of your message sent out to the public in various ways Allowing interactivity with the public Allowing one to associate AND disassociate themselves from others Going from one way to a two way conversation Resources having several uses Grabbing the attention of a viewer Knowing that there's more to come!

Goals ,[object Object],[object Object],[object Object]

Tools to use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Religious Pluralism Public Issue Alternative to religious fundamentalism Cohesive Interfaith Youth Movement ,[object Object],[object Object],[object Object],[object Object],[object Object]

Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What About Myspace?? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Change.org ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Idealist.org/TakingItGlobal.com ,[object Object],[object Object],[object Object],TakingItGlobal is also a site that allows us to tap into a huge world youth conversation! these postings will be seen by over 426,000 My Idealist subscribers from around the world, as well as thousands of people visiting the Idealist site daily .

Youtube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience: MASSIVE!!!! A tiny 0.16 percent of visits to Google's top video-sharing site, YouTube, are by users seeking to upload video for others to watch , But despite relatively low-user involvement, visits to Web 2.0-style sites have spiked 668 percent in two years (source: Cnet)

blip.tv ,[object Object],[object Object],[object Object],[object Object],[object Object],Audience: Youth who watch internet TV (site is growing)

dogooder.tv ,[object Object],[object Object],[object Object],[object Object],Audience: Non-Profit Sector folks, Philanthropists, etc. ,[object Object],[object Object],[object Object],But Kara… why would we use this AND youtube???

Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Articles to be aware of: Interfaith organisations Interfaith Religious pluralism Religious Tolerance

Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],But Kara… What is an RSS Feed?!!

Badges, Widgets and Links, Oh My! A Widget is an interactive application you can use on websites, blogs or desktops! (like Google Gadgets and Dashboard items on a mac) A Badge is an image that allows individuals to show their support for something, AND links to you!

Technorati ,[object Object],according to Technorati data , there are over 175,000 new blogs (that’s just blogs) every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day , or over 18 updates a second. Technorati . Who's saying what. Right now.

Del.icio.us ,[object Object],[object Object],[object Object],[object Object],DEL.ICIO.US : A social bookmarks manager. Using bookmarklets, you can add bookmarks to your list and categorize them.

AdWords ,[object Object],What are some sites/ Keywords we can think of?? We can ALSO use it for keywords our supporters (Like THIS one) use

Google Analytics ,[object Object]

Social Media, and Beyond!!! Wiffiti Webinars IFYC Social Networking Community Site E-Advocacy Through Txt IFYC Podcast Mashups with Google Maps IFYC’s Social Media Future

Cost (Money) DoGooder.tv YouTube Money Technorati Del.icio.us Flickr Blog Facebook Blip.tv Although most services above are free, there are other monetary costs, such as design, maintenance, software, training and editing to take into consideration. Nada Phew! Idealist/TIG Wikipedia Google Analytics AdWords

Cost (Time) Time DoGooder.tv YouTube AdWords Google Analytics Technorati Del.icio.us Wikipedia Flickr Blog Blip.tv Cost of time looks quite different than monetary cost, taking into consideration, training, editing, “face time”, reading/responding, and updating. Idealist/TIG Set it up, Let It Run Dedicated time! Facebook

ROI… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(for Marketing) 􀁯 Its a conversation , not a segment 􀁯 They are people , not eyeballs 􀁯 Don’t survey, listen 􀁯 Don’t refine messages, interact 􀁯 Blog 􀁯 Listen (For PR) 􀁯 Don’t stick press releases into blog comments 􀁯 Do figure out who are the influential bloggers 􀁯 Read what they write 􀁯 Don’t just send them press releases, converse 􀁯 Listen (for Company) 􀁯 Approach strategically 􀁯 Find and read blogs 􀁯 Get outward-facing people blogging 􀁯 Blog policy 􀁯 Listen Source: Stowe Boyd Social Media: Ecology of Participation

Presentation on Social Media to IFYC

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Presentation on Social Media to IFYC