SlideShare una empresa de Scribd logo

Social Media – What Next

•
•
Mihir Karkare
Mihir Karkare

The document discusses using social media effectively for business purposes. It emphasizes listening to customers and conversations rather than just broadcasting. It provides examples of how companies in different industries have successfully used social media for sales and marketing. It stresses the importance of having a strategic, measurable social media plan with goals focused on engagement and return on investment, rather than random, reactive posts.

TecnologíaEmpresariales
1 de 13
Descargar para leer sin conexión
Social Media – What’s Next? Sanjay Mehta CEO, Social Wavelength
“ Our company has a Facebook account, we are on Twitter, we blog, we also have a few videos on our YouTube channel. So “WHAT NEXT??” How about doing some LISTENING??!
LISTENING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ I built this new website for my business, I have also engaged an SEO, and I am putting some budget out for PPC also. So WHAT NEXT ??” Sorry…but a new website is INVISIBLE!!
The Invisible Website!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Sales is what I want. I have a catalog website, and I have a small allocation to sell via e-com portals. But Social Media?? You don’t SELL there, do you?? So WHAT NEXT ??” Let’s talk about cars, movie tickets, computers..
Case: Xylo or Safari or Scorpio
Case: Dell on Twitter
Sales via Social Media ,[object Object],[object Object],[object Object],“ If I tell my Facebook friends about your brand, it’s not because I like your brand, but because I like my friends.” Mike Arauz
“ We have been tweeting for last 6 months, we do blog posts, and we have an active Facebook page too. But we don’t think we are getting any decent ROI. So WHAT NEXT ??” A goal oriented, measurable STRATEGY?
Enough thumbing down of ROI! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Conclusion ,[object Object],[object Object],[object Object],[object Object],Social Media - it’s not about ‘if’, only about ‘when’: yesterday, today or tomorrow!!
Thank you. Sanjay Mehta CEO, Social Wavelength [email_address] Twitter: @sm63 LinkedIn: linkedin.com/in/spmehta Personal blog: GrayHairWisdom.com Personal blog: sanjaymehta.me

Recomendados

How To Grow With Inbound Marketing
How To Grow With Inbound MarketingHow To Grow With Inbound Marketing
How To Grow With Inbound MarketingHubSpot
 
The Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your BusinessThe Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
 
Top Social Media Marketing Tips
Top Social Media Marketing TipsTop Social Media Marketing Tips
Top Social Media Marketing TipsRick Goldman
 
How to Communicate with Supporters Before, During and After a Fundraising Event
How to Communicate with Supporters Before, During and After a Fundraising EventHow to Communicate with Supporters Before, During and After a Fundraising Event
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
 
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
 
How to Fail and Succeed in Social Media Marketing
How to Fail and Succeed in Social Media MarketingHow to Fail and Succeed in Social Media Marketing
How to Fail and Succeed in Social Media MarketingRade Tampubolon
 
State of Social Media 2013
State of Social Media 2013State of Social Media 2013
State of Social Media 2013Kemp Edmonds
 
Social Media – What Next
Social Media – What NextSocial Media – What Next
Social Media – What NextMirum India - A WPP Group Company
 

Más contenido relacionado

La actualidad más candente

Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinInfluencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinTopRank Marketing Agency
 
SearchLove San Diego 2015 | Scott Edwards, 'Optimizing for Delight'
SearchLove San Diego 2015 | Scott Edwards, 'Optimizing for Delight'SearchLove San Diego 2015 | Scott Edwards, 'Optimizing for Delight'
SearchLove San Diego 2015 | Scott Edwards, 'Optimizing for Delight'Distilled
 
Financialfreedomblueprint
FinancialfreedomblueprintFinancialfreedomblueprint
FinancialfreedomblueprintPaul Elliott
 
Content Marketing Fundamentals
Content Marketing FundamentalsContent Marketing Fundamentals
Content Marketing FundamentalsRade Tampubolon
 
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHow-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHubSpot
 
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for BusinessHow Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for BusinessFM Signal
 
How I Would Growth Hack a Barbershop
How I Would Growth Hack a BarbershopHow I Would Growth Hack a Barbershop
How I Would Growth Hack a BarbershopJulien Le Coupanec
 
5 Simple Website Changes: Insider Secrets To Doubling Your Online leads
5 Simple Website Changes: Insider Secrets To Doubling Your Online leads5 Simple Website Changes: Insider Secrets To Doubling Your Online leads
5 Simple Website Changes: Insider Secrets To Doubling Your Online leadsGreatCircle Studios
 
The Beginner's Guide to Personal Branding
The Beginner's Guide to Personal Branding The Beginner's Guide to Personal Branding
The Beginner's Guide to Personal Branding Raubi Marie Perilli
 
Ken courtright at ceo space 815
Ken courtright at ceo space 815Ken courtright at ceo space 815
Ken courtright at ceo space 815Ken Courtright
 
50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social MediaConstant Contact
 
Nobody Cares that you’re An Independent Distributor, There is a Better Way to...
Nobody Cares that you’re An Independent Distributor, There is a Better Way to...Nobody Cares that you’re An Independent Distributor, There is a Better Way to...
Nobody Cares that you’re An Independent Distributor, There is a Better Way to...Erik Christian Johnson
 
Internet Marketing Empire
Internet Marketing EmpireInternet Marketing Empire
Internet Marketing EmpireDave Thompson
 
How Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsHow Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsTopRank Marketing Agency
 
How to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 MonthsHow to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 MonthsKissmetrics on SlideShare
 
Vy Le, CEO Rudys Barbershop
Vy Le, CEO Rudys Barbershop Vy Le, CEO Rudys Barbershop
Vy Le, CEO Rudys Barbershop Dealmaker Media
 
Social Media PPT presentation #mdbrand
Social Media PPT presentation #mdbrandSocial Media PPT presentation #mdbrand
Social Media PPT presentation #mdbrandRob Pene
 
The Next BIG Thing: Congruent Marketing
The Next BIG Thing: Congruent MarketingThe Next BIG Thing: Congruent Marketing
The Next BIG Thing: Congruent MarketingAndy Beal
 
Stop Being A Creep! Why Email Tracking Is Useless Without A Sales Strategy
Stop Being A Creep! Why Email Tracking Is Useless Without A Sales StrategyStop Being A Creep! Why Email Tracking Is Useless Without A Sales Strategy
Stop Being A Creep! Why Email Tracking Is Useless Without A Sales StrategyHubSpot
 

La actualidad más candente (20)

Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinInfluencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
 
SearchLove San Diego 2015 | Scott Edwards, 'Optimizing for Delight'
SearchLove San Diego 2015 | Scott Edwards, 'Optimizing for Delight'SearchLove San Diego 2015 | Scott Edwards, 'Optimizing for Delight'
SearchLove San Diego 2015 | Scott Edwards, 'Optimizing for Delight'
 
Instagram workshop
Instagram workshopInstagram workshop
Instagram workshop
 
Financialfreedomblueprint
FinancialfreedomblueprintFinancialfreedomblueprint
Financialfreedomblueprint
 
Content Marketing Fundamentals
Content Marketing FundamentalsContent Marketing Fundamentals
Content Marketing Fundamentals
 
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHow-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
 
How Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for BusinessHow Digital Drives Impact, and What it Means for Business
How Digital Drives Impact, and What it Means for Business
 
How I Would Growth Hack a Barbershop
How I Would Growth Hack a BarbershopHow I Would Growth Hack a Barbershop
How I Would Growth Hack a Barbershop
 
5 Simple Website Changes: Insider Secrets To Doubling Your Online leads
5 Simple Website Changes: Insider Secrets To Doubling Your Online leads5 Simple Website Changes: Insider Secrets To Doubling Your Online leads
5 Simple Website Changes: Insider Secrets To Doubling Your Online leads
 
The Beginner's Guide to Personal Branding
The Beginner's Guide to Personal Branding The Beginner's Guide to Personal Branding
The Beginner's Guide to Personal Branding
 
Ken courtright at ceo space 815
Ken courtright at ceo space 815Ken courtright at ceo space 815
Ken courtright at ceo space 815
 
50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media
 
Nobody Cares that you’re An Independent Distributor, There is a Better Way to...
Nobody Cares that you’re An Independent Distributor, There is a Better Way to...Nobody Cares that you’re An Independent Distributor, There is a Better Way to...
Nobody Cares that you’re An Independent Distributor, There is a Better Way to...
 
Internet Marketing Empire
Internet Marketing EmpireInternet Marketing Empire
Internet Marketing Empire
 
How Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsHow Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing Results
 
How to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 MonthsHow to go from 0 - 15,000 Customers in 12 Months
How to go from 0 - 15,000 Customers in 12 Months
 
Vy Le, CEO Rudys Barbershop
Vy Le, CEO Rudys Barbershop Vy Le, CEO Rudys Barbershop
Vy Le, CEO Rudys Barbershop
 
Social Media PPT presentation #mdbrand
Social Media PPT presentation #mdbrandSocial Media PPT presentation #mdbrand
Social Media PPT presentation #mdbrand
 
The Next BIG Thing: Congruent Marketing
The Next BIG Thing: Congruent MarketingThe Next BIG Thing: Congruent Marketing
The Next BIG Thing: Congruent Marketing
 
Stop Being A Creep! Why Email Tracking Is Useless Without A Sales Strategy
Stop Being A Creep! Why Email Tracking Is Useless Without A Sales StrategyStop Being A Creep! Why Email Tracking Is Useless Without A Sales Strategy
Stop Being A Creep! Why Email Tracking Is Useless Without A Sales Strategy
 

Destacado

Social Media for Foundations
Social Media for FoundationsSocial Media for Foundations
Social Media for FoundationsTerry Morawski
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social MediaMihir Karkare
 
Spain - Comenius
Spain - ComeniusSpain - Comenius
Spain - Comeniusjosema349
 
21st Century Skills
21st Century Skills21st Century Skills
21st Century Skillsbneal
 
Lieke Verhelst: Ontology Development ..the Lean way
Lieke Verhelst: Ontology Development ..the Lean wayLieke Verhelst: Ontology Development ..the Lean way
Lieke Verhelst: Ontology Development ..the Lean waySemantic Web Company
 
Big Data – From Strategy to Production
Big Data – From Strategy to ProductionBig Data – From Strategy to Production
Big Data – From Strategy to ProductionSemantic Web Company
 
Christian economists, environmental externalities and ecological scale
Christian economists, environmental externalities and ecological scaleChristian economists, environmental externalities and ecological scale
Christian economists, environmental externalities and ecological scaleMartin de Wit
 
Florian Bauer: Using open data thesauri to connect climate platforms
Florian Bauer: Using open data thesauri to connect climate platformsFlorian Bauer: Using open data thesauri to connect climate platforms
Florian Bauer: Using open data thesauri to connect climate platformsSemantic Web Company
 
Global crises and economic implications
Global crises and economic implicationsGlobal crises and economic implications
Global crises and economic implicationsMartin de Wit
 
Aleksandar Kapisoda: The semantic approach for tracking scientific publications
Aleksandar Kapisoda: The semantic approach for tracking scientific publicationsAleksandar Kapisoda: The semantic approach for tracking scientific publications
Aleksandar Kapisoda: The semantic approach for tracking scientific publicationsSemantic Web Company
 
Economics, Beauty and Harmony
Economics, Beauty and HarmonyEconomics, Beauty and Harmony
Economics, Beauty and HarmonyMartin de Wit
 
Talk wfs 6 may 2010 presentation final notes
Talk wfs 6 may 2010 presentation final notesTalk wfs 6 may 2010 presentation final notes
Talk wfs 6 may 2010 presentation final notesMartin de Wit
 
Christian Dirschl: Alignment of data and software developmen lifecycle - firs...
Christian Dirschl: Alignment of data and software developmen lifecycle - firs...Christian Dirschl: Alignment of data and software developmen lifecycle - firs...
Christian Dirschl: Alignment of data and software developmen lifecycle - firs...Semantic Web Company
 
Stephen Buxton: When RDF alone is not enough - triples, documents, and data i...
Stephen Buxton: When RDF alone is not enough - triples, documents, and data i...Stephen Buxton: When RDF alone is not enough - triples, documents, and data i...
Stephen Buxton: When RDF alone is not enough - triples, documents, and data i...Semantic Web Company
 
Is there a case for investing in ecosystem services?
Is there a case for investing in ecosystem services?Is there a case for investing in ecosystem services?
Is there a case for investing in ecosystem services?Martin de Wit
 
The Power of Story: Building High-Performance Teams From the Inside Out
The Power of Story: Building High-Performance Teams From the Inside OutThe Power of Story: Building High-Performance Teams From the Inside Out
The Power of Story: Building High-Performance Teams From the Inside OutJohn McKenna
 

Destacado (18)

Social Media for Foundations
Social Media for FoundationsSocial Media for Foundations
Social Media for Foundations
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social Media
 
Spain - Comenius
Spain - ComeniusSpain - Comenius
Spain - Comenius
 
21st Century Skills
21st Century Skills21st Century Skills
21st Century Skills
 
Lieke Verhelst: Ontology Development ..the Lean way
Lieke Verhelst: Ontology Development ..the Lean wayLieke Verhelst: Ontology Development ..the Lean way
Lieke Verhelst: Ontology Development ..the Lean way
 
Big Data – From Strategy to Production
Big Data – From Strategy to ProductionBig Data – From Strategy to Production
Big Data – From Strategy to Production
 
Christian economists, environmental externalities and ecological scale
Christian economists, environmental externalities and ecological scaleChristian economists, environmental externalities and ecological scale
Christian economists, environmental externalities and ecological scale
 
Florian Bauer: Using open data thesauri to connect climate platforms
Florian Bauer: Using open data thesauri to connect climate platformsFlorian Bauer: Using open data thesauri to connect climate platforms
Florian Bauer: Using open data thesauri to connect climate platforms
 
Global crises and economic implications
Global crises and economic implicationsGlobal crises and economic implications
Global crises and economic implications
 
Bangon 2010
Bangon 2010Bangon 2010
Bangon 2010
 
05 Modelo
05 Modelo05 Modelo
05 Modelo
 
Aleksandar Kapisoda: The semantic approach for tracking scientific publications
Aleksandar Kapisoda: The semantic approach for tracking scientific publicationsAleksandar Kapisoda: The semantic approach for tracking scientific publications
Aleksandar Kapisoda: The semantic approach for tracking scientific publications
 
Economics, Beauty and Harmony
Economics, Beauty and HarmonyEconomics, Beauty and Harmony
Economics, Beauty and Harmony
 
Talk wfs 6 may 2010 presentation final notes
Talk wfs 6 may 2010 presentation final notesTalk wfs 6 may 2010 presentation final notes
Talk wfs 6 may 2010 presentation final notes
 
Christian Dirschl: Alignment of data and software developmen lifecycle - firs...
Christian Dirschl: Alignment of data and software developmen lifecycle - firs...Christian Dirschl: Alignment of data and software developmen lifecycle - firs...
Christian Dirschl: Alignment of data and software developmen lifecycle - firs...
 
Stephen Buxton: When RDF alone is not enough - triples, documents, and data i...
Stephen Buxton: When RDF alone is not enough - triples, documents, and data i...Stephen Buxton: When RDF alone is not enough - triples, documents, and data i...
Stephen Buxton: When RDF alone is not enough - triples, documents, and data i...
 
Is there a case for investing in ecosystem services?
Is there a case for investing in ecosystem services?Is there a case for investing in ecosystem services?
Is there a case for investing in ecosystem services?
 
The Power of Story: Building High-Performance Teams From the Inside Out
The Power of Story: Building High-Performance Teams From the Inside OutThe Power of Story: Building High-Performance Teams From the Inside Out
The Power of Story: Building High-Performance Teams From the Inside Out
 

Similar a Social Media – What Next

New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptx
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptxNew+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptx
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptxGuy Taylor
 
What the hell is social media
What the hell is social mediaWhat the hell is social media
What the hell is social mediaMUW;Digital
 
Social media strategy
Social media strategySocial media strategy
Social media strategyRubab A Zaidi
 
Social Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRSocial Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRNAS Recruitment
 
Social Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and IndustrySocial Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and IndustryMirum India - A WPP Group Company
 
Power Session: Social Media for Small & Medium Business Owners
Power Session: Social Media for Small & Medium Business OwnersPower Session: Social Media for Small & Medium Business Owners
Power Session: Social Media for Small & Medium Business OwnersYasmin Bendror
 
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...Mandy Swift
 
(8/15) Personal Branding - Social Media
(8/15) Personal Branding - Social Media(8/15) Personal Branding - Social Media
(8/15) Personal Branding - Social Mediajoan_tubau
 
Social Media 101: Beyond the Hype
Social Media 101: Beyond the HypeSocial Media 101: Beyond the Hype
Social Media 101: Beyond the HypeEpiphanies, Inc.
 
The social web for small business 2010
The social web for small business 2010The social web for small business 2010
The social web for small business 2010Jonathan Crossfield
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media StrategyMark Schaefer
 
6 questions-social-media-strategymarkschaefer-140427123305-phpapp02
6 questions-social-media-strategymarkschaefer-140427123305-phpapp026 questions-social-media-strategymarkschaefer-140427123305-phpapp02
6 questions-social-media-strategymarkschaefer-140427123305-phpapp02Ayushman Sen
 
6 questions-social-media-strategymarkschaefer-140427123305-phpapp02
6 questions-social-media-strategymarkschaefer-140427123305-phpapp026 questions-social-media-strategymarkschaefer-140427123305-phpapp02
6 questions-social-media-strategymarkschaefer-140427123305-phpapp02Vera Kovaleva
 
Social media 2.0 for Businesses
Social media 2.0 for BusinessesSocial media 2.0 for Businesses
Social media 2.0 for BusinessesShannon Steffen
 
Social media 2.0 for Businesses
Social media 2.0 for BusinessesSocial media 2.0 for Businesses
Social media 2.0 for BusinessesShannon Steffen
 
Integration Across Digital
Integration Across DigitalIntegration Across Digital
Integration Across DigitalAsfaq Tapia
 
Make Social Media work for you
Make Social Media work for youMake Social Media work for you
Make Social Media work for youHeather Holliday
 
Chamber Of Commerce Slough August 2011 Final
Chamber Of Commerce Slough August 2011 FinalChamber Of Commerce Slough August 2011 Final
Chamber Of Commerce Slough August 2011 Finaltonysilver
 

Similar a Social Media – What Next (20)

New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptx
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptxNew+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptx
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptx
 
Social media for Business: It's Here and Now!
Social media for Business: It's Here and Now!Social media for Business: It's Here and Now!
Social media for Business: It's Here and Now!
 
What the hell is social media
What the hell is social mediaWhat the hell is social media
What the hell is social media
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Social Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRSocial Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HR
 
Social Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and IndustrySocial Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and Industry
 
Power Session: Social Media for Small & Medium Business Owners
Power Session: Social Media for Small & Medium Business OwnersPower Session: Social Media for Small & Medium Business Owners
Power Session: Social Media for Small & Medium Business Owners
 
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...
 
(8/15) Personal Branding - Social Media
(8/15) Personal Branding - Social Media(8/15) Personal Branding - Social Media
(8/15) Personal Branding - Social Media
 
Social Media 101: Beyond the Hype
Social Media 101: Beyond the HypeSocial Media 101: Beyond the Hype
Social Media 101: Beyond the Hype
 
The social web for small business 2010
The social web for small business 2010The social web for small business 2010
The social web for small business 2010
 
6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy6 Questions to Lead You to a Social Media Strategy
6 Questions to Lead You to a Social Media Strategy
 
6 questions-social-media-strategymarkschaefer-140427123305-phpapp02
6 questions-social-media-strategymarkschaefer-140427123305-phpapp026 questions-social-media-strategymarkschaefer-140427123305-phpapp02
6 questions-social-media-strategymarkschaefer-140427123305-phpapp02
 
6 questions-social-media-strategymarkschaefer-140427123305-phpapp02
6 questions-social-media-strategymarkschaefer-140427123305-phpapp026 questions-social-media-strategymarkschaefer-140427123305-phpapp02
6 questions-social-media-strategymarkschaefer-140427123305-phpapp02
 
Social media 2.0 for Businesses
Social media 2.0 for BusinessesSocial media 2.0 for Businesses
Social media 2.0 for Businesses
 
Social media 2.0 for Businesses
Social media 2.0 for BusinessesSocial media 2.0 for Businesses
Social media 2.0 for Businesses
 
socialmediapackage
socialmediapackagesocialmediapackage
socialmediapackage
 
Integration Across Digital
Integration Across DigitalIntegration Across Digital
Integration Across Digital
 
Make Social Media work for you
Make Social Media work for youMake Social Media work for you
Make Social Media work for you
 
Chamber Of Commerce Slough August 2011 Final
Chamber Of Commerce Slough August 2011 FinalChamber Of Commerce Slough August 2011 Final
Chamber Of Commerce Slough August 2011 Final
 

Último

Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security ObservabilityGlenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security Observabilityitnewsafrica
 
Infrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsInfrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsYoss Cohen
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI AgeCprime
 
Landscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfLandscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfAarwolf Industries LLC
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityIES VE
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...itnewsafrica
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
All These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFAll These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFMichael Gough
 
Français Patch Tuesday - Avril
Français Patch Tuesday - AvrilFrançais Patch Tuesday - Avril
Français Patch Tuesday - AvrilIvanti
 
Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Kaya Weers
 
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...BookNet Canada
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González
 
Assure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesAssure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesThousandEyes
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024TopCSSGallery
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Nikki Chapple
 
Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentMahmoud Rabie
 
React Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkReact Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkPixlogix Infotech
 

Último (20)

Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security ObservabilityGlenn Lazarus- Why Your Observability Strategy Needs Security Observability
Glenn Lazarus- Why Your Observability Strategy Needs Security Observability
 
Infrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsInfrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platforms
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
 
UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI Age
 
Landscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfLandscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdf
 
Decarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a realityDecarbonising Buildings: Making a net-zero built environment a reality
Decarbonising Buildings: Making a net-zero built environment a reality
 
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
Abdul Kader Baba- Managing Cybersecurity Risks and Compliance Requirements i...
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
All These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFAll These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDF
 
Français Patch Tuesday - Avril
Français Patch Tuesday - AvrilFrançais Patch Tuesday - Avril
Français Patch Tuesday - Avril
 
Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)
 
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
Transcript: New from BookNet Canada for 2024: BNC SalesData and LibraryData -...
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
 
Assure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesAssure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyes
 
Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
 
Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career Development
 
React Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkReact Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App Framework
 

Social Media – What Next

  • 1. Social Media – What’s Next? Sanjay Mehta CEO, Social Wavelength
  • 2. “ Our company has a Facebook account, we are on Twitter, we blog, we also have a few videos on our YouTube channel. So “WHAT NEXT??” How about doing some LISTENING??!
  • 3.
  • 4. “ I built this new website for my business, I have also engaged an SEO, and I am putting some budget out for PPC also. So WHAT NEXT ??” Sorry…but a new website is INVISIBLE!!
  • 5.
  • 6. “ Sales is what I want. I have a catalog website, and I have a small allocation to sell via e-com portals. But Social Media?? You don’t SELL there, do you?? So WHAT NEXT ??” Let’s talk about cars, movie tickets, computers..
  • 7. Case: Xylo or Safari or Scorpio
  • 8. Case: Dell on Twitter
  • 9.
  • 10. “ We have been tweeting for last 6 months, we do blog posts, and we have an active Facebook page too. But we don’t think we are getting any decent ROI. So WHAT NEXT ??” A goal oriented, measurable STRATEGY?
  • 11.
  • 12.
  • 13. Thank you. Sanjay Mehta CEO, Social Wavelength [email_address] Twitter: @sm63 LinkedIn: linkedin.com/in/spmehta Personal blog: GrayHairWisdom.com Personal blog: sanjaymehta.me