mobile phone.ppt

1. A STUDY ON MOBILE PHONE SERVICES USAGE IN
SRIVILLIPUTTUR TOWN
Dissertation Report Submitted to
Madurai Kamaraj University Madurai in partial Fulfilment of the
requirements for the degree of
MASTER OF PHILOSOPHY IN COMMERCE
By
A.KARKUVELRAJ, M.Com (CA)., PGDPM.,
(Reg. No: B0910611)
SUPERVISOR AND GUIDE
Dr. V.MANOHAR, M.Com., M.Phil.,M.A.Ph.D.,
DEPARTMENT OF COMMERCE
V.H.N.S.N. COLLEGE VIRUDHUNAGAR

2. INTRODUCTION
• In modern days, service sector is becoming the primary
source of wealth, trade and growth throughout the
developed world. In olden days, the perception of service
was confined to work and advice only with service motto.
Today the service have been commercialized which is due
to the emergence of a materialistic age in which financial
health of organization and economic status of an individual
proved to be an important base for evaluating sound ness,
perfection an excellence.

3. Continue…..
• The present study is related to mobile phone services and the
mobile phone service providers are in the prompt line. This
service sector is creating more employment opportunities. The
service expectations of the users of the mobile phone services
are very high and are relative in character. Still the sector has
potentiality and should lay up to the raising expectation of the
users. Now, the present year, the mobile phone service provider
has paid attention to the issue of user’s satisfaction and quality
of service. This study on mobile phone service has tried to
analyze the service characters, and the brand preference of
mobile phone users.
• www.buzzle.com/ Information -the-mobile-phones-in-the-indian-society.html

4. STATEMENT OF THE PROBLEM
• Mobile phone occupies a predominant position in the
modern life because mobile phones are used by all levels of
people. A day may come, when the number of Mobile phone
users may be greater than the number of telephone users.
It helps one to send and receive information anytime and
anywhere. The effective and efficient usage of Mobile
phones and growth of mobile phone sector depends on the
Mobile phone service providers.

5. Continue…..
• Mobile phone users meet many problems. Problems arising from
the buying a mobile phone, choosing the mobile phone service
provider. Tower problem, variety of terms and conditions,
recharge coupons and roaming charges the optimum use of
Mobile phone facilities is an the vital issue of the mobile phone
users. Growth of the mobile phone sector very much depends on
the mobile phone service providers. They also meet many
problems in their day to day activities.

6. Continue…..
• Choices of technology providing better service to the user,
competing with other service providers are the, major
problems for the mobile phone operators. In Order to
ascertain the problems and prospectus of the mobile phone
companies and the service providers in the study are, this
research was undertaken.

7. REVIEW OF LITERATURE
• Review of literature is essential for every research to carry on
investigation successfully. Hence, the study is based on the
research articles, magazines and thesis. It must stated that
Chapter No. 2

8. SCOPE OF THE STUDY
• This study has been comprehensive and analytical. The main
focus of this study is to understand the opinion of the mobile
phone users with regard to the service extended by the mobile
phone service providers. This study gives a detailed analysis on
the origin and growth of mobile phone, various mobile phone
service providers in srivilliputtur and preference of mobile
phone user for using the mobile phone service. The present
study is undertaken to understand the problems faced by the
mobile phone users. Further the study will cover the preference
of mobile phone subscribers in Srivilliputtur.

9. OBJECTIVES OF THE STUDY
The study has the following objectives,
To analyze the nature of mobile phone service providers to their
subscribers.
To find out the attitude towards the selection of mobile phones
and service providers by the subscribers.
To identify the problems faced by the mobile phone users
regarding to service providers and mobile phones.
To give the proper suggestions to the mobile phone service
providers and mobile phone companies.

10. HYPOTHESES
• Hypothesis is a tentative proportion
formulated for empirical testing. It is a
declarative statement combining concepts. In
order to achieve the objective of the present
study the researcher has formulated the
following hypotheses.

11. Continue…..
There is no relationship between the educational qualification of
the respondents and the mode of purchasing of mobile phone.
There is no relationship between the occupation of the
respondents and the number of years of using mobile phones.
There is no relationship between the usage of GSM mobile phone
and the GSM service providers.

12. PROFILE OF THE STUDY AREA
Srivilliputhur (srivilliputtur or thiruvilliputtur)
is one of the temple towns in Tamilnadu. It is
located in Viruthunagar district, Tamilnadu.
This town is well connected by road and rail
with all major towns in the state. The nearest
airport is in Madurai, 75km away from the
town.

13. Period of the Study
• The Study has been conducted during the
period from October 2010 to January 2011.

14. RESEARCH METHODOLOGY
• Research Methodology is an essential aspect of any
research or investigation. It enables the investigator
to look at the problem in a systematic, meaningful and
orderly way. This study is based on descriptive
research. It explores the existing phenomena of
responses given by the customers towards the brand
preference of mobile phone.

15. Primary Data
• Primary data is the first hand
information, which has been collected
through direct personal interview with
the help of a structured interview
schedule from the mobile phone users in
Srivilliputtur.

16. Secondary Data
• The secondary data is an integral part of any
research study or a dissertation report as it
provides information on key variables, which
play a major part in the actual research. The
sources of secondary collected include:
Standard text books, Journals, Magazines,
News papers and the Websites.

17. Sampling Design
• Having considered the indefinite universe and
the time at the disposal of the researcher, it
is decided to adopt a convenient sampling
technique. The researcher selected a sample
of only 150 mobile phone users for this study.

18. Tools of Analysis
• In order to analyse the objectives of this
study, the tools used were Graphs, Diagrams
and charts are used to analyse the opinion of
the respondents, weighted mean score,
weighted arithmetic mean is used and, Chi-
square test was used to judge the
significance.

19. LIMITATIONS OF THE STUDY
This study has the following limitations
Mobile phone is a global concept, but the present study covers only
srivilliputtur.
The study was depending on the sampling and due to the limited
period, the entire population is not taken into account.
The Research study was fully focused preference of mobile phone
and service providers only. It does not with mobile number
portability, because MNP scheme was start after Jan 20th.

20. CHAPTERISATION
The study is presented in five chapters including the present one.
1.The first chapter deals with statement of the problem, scope of the study,
objectives of the study, hypothesis to be tested, and area of the study, period of
the study, methodology, tools used and limitations of the study.
2.The second chapter covers Review of Literature in mobile phone services.
3.The third chapter displays Mobile Phone and Service Providers- an
overview.
4.The fourth chapter deals Analysis and Interpretations of mobile phone
services.
5.The fifth chapter discloses the Summary of Findings, Suggestions and
conclusions.

21. ANALYSIS AND INTERPRETATIONS OF MOBILE PHONE AND
SERVICE PROVIDERS
• The preference of the respondents regarding
mobile phone service providers, factors
influencing to purchase issues, problems faced
by the respondents in using the services and
other related issues aspects are analysed in
this chapter.

22. Table No.1: The Details Regarding General Profile of the Mobile Phone Users
Factors Classification No. of Respondents Percentage
Male 84 56
Gender Female 66 44
15-25 Years 18 12.00
Age base Usage 25-35 Years 38 25.34
35-45 Years 57 38.00
45-55 Years 20 13.33
Above 55 17 11.33
Education Up to Higher Secondary 18 12.00
Under Graduate 38 25.34
Post Graduate 77 51.33
Professional 17 11.33
Business 30 20.00
Occupation Professional 12 8.00
Employee 50 33.33
Home maker 15 10.00
Student 43 26.67
Less than `5000 35 23.33
Monthly Income ` 5000 to ` 10,000 45 30.00
`10,000to ` 15,000 33 22.00
Above ` 15,000 37 24.67

23. Table No.2: Usage of the Mobile Phones by the respondents
Mobile Phones Number of Respondents Percentage
Brand Mobiles 79 52.67
China Mobile 43 28.67
CDMA Mobiles 28 18.66
Total 150 100.00
Source: Primary Data

24. Table No.3: Using Brand Mobile Phone by the respondents
Mobile Phones Number of Respondents Percentage
Nokia 30 37.97
Samsung 18 22.78
Motorola 12 15.19
Videocon 4 5.06
Sony Ericsson 15 19.00
Total 79 100.00
Source: Primary Data

25. Table No.4: Using China Mobiles by the respondents
China Mobiles Number of Respondents Percentage
G’Five 28 65.12
Fly 6 13.95
Orion 5 11.63
Karbonn 4 9.30
Total 43 100.00
Source: Primary Data

26. Table No.5: Mode of Mobile Phone Purchased by the respondents
Mode of Purchase Number of Respondents Percentage
Installment System 30 20.00
Ready Cash 120 80.00
Total 150 100.00
Source: Primary data
The calculated x2 value is (30.85) higher than the table
value (7.815) at 5 per cent level of significance level. The
null hypothesis is rejected. Hence, there is an association
between educational qualification of the respondents and
mode of purchasing mobile phone.

27. Table No.6: Reasons for having Mobile Phone by the respondents
Reasons Number of Percentage
Respondents
Convenience 72 48.00
Easily accessible 37 24.67
Easy to Communicate 28 18.67
Economy 13 8.66
Total 150 100.00
Source: Primary data

28. Table No.7: Mobile Phone Usage Period of the respondents
Years of Using cell phone Number of Respondents Percentage
Less than 2 years 43 28.67
3 – 5 Years 75 50.00
6 – 8 Years 26 17.33
Above 8 Years 6 4.00
Total 150 100.00
Source: Primary data
• The calculated x2 value is (22.91159) higher than the table
value (21.026) at 5 per cent level of significance level. The
null hypothesis is rejected. Hence, there is an association
between Occupation of the respondents and number of years
of using mobile phone.

29. Table No.8: Nature of Using Mobile Phone by the
respondents
Purpose of Using Mobiles Number of Respondents Percentage
Incoming Only 5 3.33
Outgoing Only 23 15.33
Incoming & Outgoing 32 21.33
SMS Only 18 12.00
Incoming & Outgoing and 72 48.00
SMS
Total 150 100.00
Source: Primary data

30. Table No.9: Usage of Mobile Phone Service Providers by the respondents
Service Providers Number of Respondents Percentage
GSM 122 81.33
CDMA 28 18.67
Total 150 100.00
Source: Primary data

31. Table No.10: Usage of GSM Service Providers of the respondents
GSM Service Providers Number of Respondents Percentage
Airtel 45 36.89
Aircel 18 14.75
Uninor 16 13.11
BSNL 6 4.92
Vodafone 22 18.03
Tata Docomo 12 9.84
Idea 3 2.46
Total 122 100.00
Source: Primary data
The calculated x2 value is (89.5707) higher than the table value (64.885) at 5 per
cent level of significance level. The null hypothesis is rejected. Hence, there is an
association between usage of GSM mobile phone and GSM service providers.

32. Table No.11: Usage of CDMA Service Providers of the respondents
CDMA Service Providers Number of Respondents Percentage
Tata Indicom 7 25.00
Reliance 8 28.57
MTS 13 46.43
Total 28 100.00
Source: Primary data

33. Table No.12: Type of Card Holders of the respondents
Card Holders Number of Respondents Percentage
Prepaid 128 85.33
Post Paid 22 14.67
Total 150 100.00
Source: Primary data

34. Table No.13: Attitude towards Cellular Service Providers of the respondents
Weighted
Strongly Strongly
STATEMENTS Agree No Opinion Disagree Mean Score
Agree Disagree Total Rank
Network Coverage 68 47 28 4 3 150 4.15 1
is Excellent
Value Added 38 27 57 16 12 150 3.42 5
Services are plenty
Plan Options are 47 32 36 28 7 150 3.56 4
More Convenient
Call Charges are 56 37 23 22 12 150 3.69 3
Moderate
Activation 64 37 26 18 5 150 3.91 2
Formalities are
Simple
Source: Primary data

35. Table No.14: Benefits of mobile phone service providers by the respondents
Weighted
BENEFITS I II III IV V Total Mean Score Rank
Fast Communication 85 30 22 8 5 150 4.21 1
Security 10 18 37 58 27 150 2.51 4
Wide coverage with low 30 56 49 8 7 150 3.63 2
cost
Privacy 10 8 8 58 66 150 1.92 5
Entertainment 18 27 22 45 38 150 2.61 3
Source: Primary data

36. Table No.15: Problems In Mobile Phone Services Provider
Complaints Number of Respondents Percentage
Problems Faced 34 22.67
Problems Not Faced 116 77.33
Total 150 100.00
Source: Primary data

37. Table No.16: Nature Of The Problem
Complaints Number of respondents Percentage
Poor clarity of Signal 2 5.88
Delayed connection 6 17.65
Lack of coverage 8 23.53
Poor Billing System 18 52.94
Total 34 100.00
Source: Primary data

38. FINDINGS OF THE STUDY
The major findings of the study are as
follows:
 From the gender wise classification of the
users, it is clear that 56 per cent of the
respondents who use mobile phone are
male.
 The researcher finds that opinions of
mobile phone users about usage of mobile
phone 52.67 per cent of the respondents
are using brand mobiles.

39. FINDINGS…
 The researcher finds that 37.97 per cent of the
respondents prefer the Nokia mobile phone.
 The researcher has also finds that 65.12 per cent of
the respondents are prefer the G’Five mobiles.
 The analysis of the mode of purchase of the users
indicates that 80 per cent of the respondents are
purchasing the mobile phone by ready cash.
 It is found that there is relationship between
educational qualification of the respondents and mode
of purchasing mobile phone.

40. FINDINGS…
 Maximum of 48 per cent of the respondents are purchasing the mobile
phone for their convenience.
 The researcher has also investigated the number of years of using the
mobile phone. It reveals that, 50 per cent of the respondents are using
mobile phone 3-5 years.
 It is found that there is relationship between occupation of the
respondents and number of years of using mobile phone.
 The researcher investigated the nature of using mobile phone 48 per
cent of the respondents are using mobile phone for incoming and
outgoing as well as SMS services.

41. FINDINGS…
 Majority of 81.33 per cent of the respondents
are using GSM service providers.
 The researcher finds that 36.89 per cent of
the respondents are using Airtel service.
 It is found that there is a relationship between
usage of GSM mobile phone and GSM service
provider.

42. FINDINGS…
 The researcher finds that 46.43 per cent of the
respondents are prefer the MTS service provider.
 The researcher has made an attempt to know the type of
card holders. 85.33 per cent of the respondents prefer
prepaid card.
 Out of five statements attitude towards mobile phone
service providers, most of the respondents are told that
network coverage is excellent with weighted mean score of
4.15

43. FINDINGS…
Out of five benefits of mobile phone service
provider, most of the respondents are rank the
benefits of mobile phone service provider is fast
communication with weighted mean score of 4.21
 The researcher finds that 22.67 per cent of the
respondents are faced problem in mobile phone
service providers. Among them 52.94 per cent of the
respondents are facing problems in poor billing
system.

44. SUGGESTIONS
 Nokia has got its own brand image, but as the video and audio is
concerned there are lots of complaints from the customers
regarding every brand. The mobile phone companies should take
special efforts to overcome these complaints in future.
 There is close relationship between gender of users and choice
of mobile phone service providers. Majority of mobile phone
service users under this study are males. Therefore, the mobile
phone service providers should follow sales promotion techniques
to attract more females.

45. Continue…..
 Prepaid cards are highly preferred by the customers.
When the customers use prepaid cards they will limit their
talk. When they are induced to use postpaid cards,
limitless talk could be possible without fear of empty
balance. Hence, the companies and dealers should
concentrate more on postpaid business and create
awareness about the usage of postpaid service and expand
the postpaid business to the level of prepaid business.

46. CONCLUSION
• The results of the survey show that ‘convenience’ is the most
influencing factor for mobile subscribers. Any rise or fall in tariffs
directly affects mobile phone usage. A better and customer friendly
tariff and a problem free service provider can hope to tap the
customer resources and top in market share. In addition, multiple
usages of mobile phone and better service are other factors influencing
customers. It can be concluded that the existing customers are
satisfied with the mobile phone services. By creating more awareness,
better coverage, connectivity and new schemes the prospective
consumer can be generated.

47. BIBLIOGRAPHY
• Donald R. Cooper, Pamel S Schindler, Business Research
Methods, The Mc Graw Hill Companies, 2006.
• Kothari, C. R. Research Methodology Methods and Techniques,
New Age International Pvt. Ltd, New Delhi, 2005.
• JOURNAL REFERENCES
• Mayank Vinodbhai, A Study of Mobile Phone Usage among the
Post Graduate Students, Indian Journal of Marketing, Vol.
XXXVIII, No. 4, April 2008, pp.13-21.
•
• WEBSITE REFERENCES
• http:/
www.buzzle.com/ Information -the-mobile-phones-in-the-indian-societ
• http://en.wikipedia.org

48. Thank You