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Similar to Authentic Marketing (20)
Authentic Marketing
- 4. “Marketing is bull shit! People
are interested in a good
product, not in a brand”
James Dyson
What is most precious marketing asset? Product?
- 5. “Price is the biggest profit
improvement lever!”
What is most precious marketing asset? Price?
- 10. Services are responsible for over 75%
of national GDP’s in the Western World
Agriculture 5%
Industry 20%
Services 75%
- 16. How to stay relevant for your customers and
your employees?
- 17. In time a brand has to be like BOB
Change on the outside, but stick to core values