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1. STORE 1 : LIFESTYLE : (GARMENTS)
BEFORE YOU ENTER THE STORE :
DOES THE STORE DRAW YOU IN? IF SO, HOW?
ANS: YES IT DOES .
IS THE DOOR OPEN OR CLOSED?
ANS: THE DOOR WAS OPEN
HOW DOES THIS MAKE YOU FEEL ?
ANS: IT MAKES ME FEEL WELCOMING
HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?
ANS: VISIBLE , COLORFUL AND A SIMPLE LOWERCASE FONT .
WHAT DOES IT TELL YOU ABOUT THE STORE ?
ANS: VARIED BRANDS WITH STYLISH GARMENTS
ENVIRONMENT :
WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: WHITE COLOUS WALLS AND A HUGE STORE WHICH HAS VARIED GARMENTS.
WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?
ANS: IT HAS WHITE TILES
HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?
ANS:IT HAS A PIPED ROOFING WITH SMALL LIGHTS PLACED .
HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: YES IT WAS BRIGHT .
HOW LOUD IS THE ENVIRONMENT?
ANS: WAS MORE WAS LOUD WITH MANY CONSUMERS
2. WHAT IS CAUSING THE NOISE?
ANS: MANY CONSUMERS SHOPPING AND EVERYTHING JUST BUSY AND A NOISY ENVIRONMENT
IS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT?
ANS: NO , THERE IS NO MUSIC PLAYED.
IS THE STORE WARM OR COLD ?
ANS: NEITHER
IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?
ANS: YES, THE STORE CROWED WITH MERCHANDISE .
DOES THE STORE HAVE A DISTINCTIVE SMELL ?
ANS: NO
WHERE IS THE CASH REGISTER LOCATED ?
ANS: IT LOCATED IN THE MIDDLE OF THE STORE .
HOW VISIBLE IS THE STORE SECURITY ?
ANS: THE STORE HAD 2 SECURITY GUARDS WITH CC CAMERAS IN THE STORE
HOW LONG DO YOU WANT TO STAY IN THIS STORE ?
ANS: I DID STAY FOR AROUND 10MINS IN THE STORE
DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?
ANS: IT DOES
PERSONNEL:
HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?
ANS: THE SALES PERSON WOULD ONLY HELP YOU, IF NEEDED.
DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?
ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.
DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?
3. ANS: NOT REALLY
WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?
ANS: FEW SALES MEN AND MANY CUSTOMERS
WHAT AGE AND GENDER ARE THE EMPLOYEES ?
ANS: 20 TO 25 YEARS, EQUAL AMOUNT OF MEN AND WOMEN
ARE THE SALESPEOPLE USING THE STORE PRODUCTS?
ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS .
DO THE SALESPEOPLE HAVE A UNIFORM ?
ANS: YES, THEY DO. T-SHIRT AND JEANS DRESS CODE .
DO THE SALESPEOPLE MATCH THE STORES IMAGE ?
ANS: YES
PRODUCTS:
WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?
ANS: FORMALS CLOTHING
IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?
ANS: YES, THEY DO HAVE A DISPLAY TABLE WITH FEATURED CLOTHES .
WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?
ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT
HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?
ANS: NEITHER , BY BRAND AND PRICE
ARE THERE FREE SAMPLES OR DEMONSTRATIONS ?
ANS: FREE SAMPLES - NO, DEMONSTRATIONS PIECES - YES
WHAT PRODUCTS ARE AT EYE LEVEL ?
ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVEL , THE DEMONSTRATION PIECES ARE PLACED ON THE TABLE BELOW
EYE LEVEL .
WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?
4. ANS: THE LARGE SIZES
WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ?
ANS:IT WATCHES RANGED FROM 150RS TO 8000 ( I.E. 2$ TO 250$)
ARE THE PRICES OF THE PRODUCTS EASY TO FIND?
ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH CLOTH OR ATTIRE
ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?
ANS: EXCEPT THE BAR CODE DETECTOR , THERE WAS NO IMPULSE ITEMS
CUSTOMERS:
ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP?
ANS: ALL AGE GROUPS , FRIENDS AND FAMILY
WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?
ANS: ALL AGE GROUPS FROM 18 TO 80 YEARS
WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?
ANS: NOT REALLY , EVERYONE HAD THEIR OWN BRAND AND THEY OF CLOTHES THEY WANT
HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?
ANS: MIN FIVE MINIMUM
DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?
ANS: YES, THEY SO ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS
DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?
ANS: NO
WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?
ANS: 75% OF THE PEOPLE .
5. STORE 2 :WILDCRAFT
BEFORE YOU ENTER THE STORE :
DOES THE STORE DRAW YOU IN? IF SO, HOW?
ANS: YES IT DOES .
IS THE DOOR OPEN OR CLOSED?
ANS: THE DOOR WAS CLOSED , WITH A PULL TO OPEN TAG.
HOW DOES THIS MAKE YOU FEEL ?
ANS: IT MAKES ME FEEL SPORTY
HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?
ANS: NOT THAT BIG, BUT EVIDENT
WHAT DOES IT TELL YOU ABOUT THE STORE ?
ANS: A SPORTY AND A MUDDY LOOK
ENVIRONMENT :
WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: MORE OF RAW FOREST GREEN KIND OF COLOUR SCHEME . IT THE GIVES A RAGED LOOK TO THE STORES
WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?
ANS: IT HAS WOODEN FLOORING
HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?
ANS: IT HAS A HIGH CEILING AND FEEL COOL .
HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: YES IT WAS A BIT DULL, WHICH IS SUITABLE TO THE RAGGED LOOK
6. HOW LOUD IS THE ENVIRONMENT?
ANS: CALM
WHAT IS CAUSING THE NOISE?
ANS: THE VARIETY
IS THERE MUSIC PLAYING ? IF SO , DOES IT FIT THE ENVIRONMENT?
ANS: NO , THERE IS NO MUSIC PLAYED.
IS THE STORE WARM OR COLD ?
ANS: NEITHER
IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?
ANS: SPARSE
DOES THE STORE HAVE A DISTINCTIVE SMELL ?
ANS: YES THE NEW CLOTHING AND ACCESSORIES SMELL TO THE STORE
WHERE IS THE CASH REGISTER LOCATED ?
ANS: BEGINNING OF THE STORE TOWARDS THE RIGHT .
HOW VISIBLE IS THE STORE SECURITY ?
ANS: THE STORE HAD 1 SECURITY GUARD .
HOW LONG DO YOU WANT TO STAY IN THIS STORE?
ANS: I DID STAY FOR AROUND 10 MINS IN THE STORE
DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?
ANS: IT DOES
PERSONNEL:
HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?
ANS: YES, THEY HELP IN EVERY WAY POSSIBLE
DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?
7. ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.
DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?
ANS: NOT REALLY
WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?
ANS: ONE SALES MAN AND FEW CUSTOMERS (1:2) AT A TIME .
WHAT AGE AND GENDER ARE THE EMPLOYEES ?
ANS: 20 YEARS, EQUAL AMOUNT OF MEN AND WOMEN
ARE THE SALESPEOPLE USING THE STORE PRODUCTS?
ANS: YES , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS.
DO THE SALESPEOPLE HAVE A UNIFORM ?
ANS: NO
DO THE SALESPEOPLE MATCH THE STORES IMAGE ?
ANS: YES
PRODUCTS:
WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?
ANS: WILD CRAFT BAGS
IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?
ANS: NO
WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?
ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT
HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?
ANS: NEITHER, BY FUNCTION AND PRICE
ARE THERE FREE SAMPLES OR DEMONSTRATIONS ?
ANS: FREE SAMPLES - NO, DEMONSTRATIONS PIECES - YES
WHAT PRODUCTS ARE AT EYE LEVEL ?
8. ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVEL
WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?
ANS: THE LARGE SIZES
WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED?
ANS:IT WATCHES RANGED FROM 50 RS TO 8000 ( I.E. 1$ TO 250$)
ARE THE PRICES OF THE PRODUCTS EASY TO FIND?
ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH PRODUCT.
ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?
ANS: NO, THEY DON’T
CUSTOMERS:
ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP?
ANS: WITH FRIENDS OR FAMILY
WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?
ANS: ALL AGE GROUPS FROM 18 TO 45 YEARS
WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?
ANS: NOT REALLY IN THE SAME DIRECTION
HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?
ANS: MIN FIVE MINIMUM
DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?
ANS: YES, THEY ARE ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS
DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?
ANS: YES, THEY HAVE A PURPOSE ON EVERY VISIT
WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?
ANS: 60% OF THE PEOPLE .
9. STORE 3 : WOMEN’S WORLD
BEFORE YOU ENTER THE STORE :
DOES THE STORE DRAW YOU IN? IF SO, HOW?
ANS: YES IT DOES . IT’S VERY COLORFUL
IS THE DOOR OPEN OR CLOSED?
ANS: THE DOOR WAS CLOSED , WITH A PULL TO OPEN TAG.
HOW DOES THIS MAKE YOU FEEL ?
ANS: IT LOOKS BRIGHT WITH ELEGANT FESTIVE COLOURS
HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?
ANS: QUITE BIG WITH A LOTUS SYMBOL IN IT SHOWING FEMINISTIC FEATURES
WHAT DOES IT TELL YOU ABOUT THE STORE ?
ANS: IT GIVES A LARGER THAN LIFE LOOK WITH SPARKING AND DAZZLING CLOTHES.
ENVIRONMENT :
WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: IVORY COLOUR WALLS WITH HEAVY LIGHTS
WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?
ANS: TILES FLOORING
HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?
ANS: AT LEAST 12 FEET HIGH CEILING
HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: YES IT VERY BRIGHT AND COLOURFUL .
HOW LOUD IS THE ENVIRONMENT?
ANS: IS QUITE SUBTLE WITH A SENSE OF CELEBRATION KIND OF ENVIRONMENT
10. WHAT IS CAUSING THE NOISE?
ANS: THE PEOPLE AROUND , CUSTOMERS
IS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT?
ANS: NO, THERE IS NO MUSIC PLAYED.
IS THE STORE WARM OR COLD ?
ANS: COLD
IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?
ANS: HAVE A GOOD AMOUNT OF CUSTOMERS FLAKING IN EVERYDAY
DOES THE STORE HAVE A DISTINCTIVE SMELL ?
ANS: YES , IT HAS A SCENTED SMELL ALL OVER THE STORE.
WHERE IS THE CASH REGISTER LOCATED ?
ANS: RIGHT AT THE MIDDLE OF THE STORE .
HOW VISIBLE IS THE STORE SECURITY?
ANS: THE STORE HAD 1 SECURITY GUARD AND 4 TO 5 CC CAMERAS .
HOW LONG DO YOU WANT TO STAY IN THIS STORE?
ANS: I DID STAY FOR AROUND 20 MINS IN THE STORE
DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?
ANS: IT DOES
PERSONNEL:
HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?
ANS: YES, THEY HELP ONCE YOU ENTER THE STORE .
DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?
ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.
DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?
11. ANS: NOT REALLY
WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?
ANS: ONE SALES MAN ATTENDS ONE CUSTOMER .THEY SEE TO IT THAT THEY DON’T IGNORE ANY CUSTOME .
WHAT AGE AND GENDER ARE THE EMPLOYEES ?
ANS: 20 – 35 YEARS, EQUAL AMOUNT OF MEN AND WOMEN
ARE THE SALESPEOPLE USING THE STORE PRODUCTS?
ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS .
DO THE SALESPEOPLE HAVE A UNIFORM ?
ANS: YES, THEY DO.
DO THE SALESPEOPLE MATCH THE STORES IMAGE?
ANS: YES
PRODUCTS:
WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?
ANS: A MANNEQUIN WITH A GRAND SARREE
IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?
ANS: NO
WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?
ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT
HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?
ANS: NEITHER, BY MATERIALS AND PRICE
ARE THERE FREE SAMPLES OR DEMONSTRATIONS ?
ANS: FREE SAMPLES - NO, DEMONSTRATIONS PIECES - YES
WHAT PRODUCTS ARE AT EYE LEVEL ?
ANS: ALL THE DISPLAYED CLOTHS ARE AT EYE LEVEL
WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?
12. ANS: THE LARGE SIZES
WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ?
ANS:IT WATCHES RANGED FROM 50 RS TO 8000 ( I.E. 1$ TO 250$)
ARE THE PRICES OF THE PRODUCTS EASY TO FIND?
ANS: YES, THERE ARE PRICE TAGS HANGING ON EACH PRODUCT.
ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?
ANS: EXCEPT THE BAR CODE DETECTOR , THERE WAS NO IMPULSE ITEMS
CUSTOMERS:
ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP?
ANS: WITH FRIENDS OR FAMILY
WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?
ANS: ALL AGE GROUPS FROM 18 TO 45 YEARS
WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?
ANS: NOT REALLY IN THE SAME DIRECTION
HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?
ANS: MIN FIVE MINIMUM
DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?
ANS: YES, THEY ARE ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS
DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?
ANS: YES, THEY HAVE A PURPOSE ON EVERY VISIT
WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?
ANS: 60% OF THE PEOPLE .
13. STORE 4 : CROSS WORD: (A BOOK STORE)
BEFORE YOU ENTER THE STORE :
DOES THE STORE DRAW YOU IN? IF SO, HOW?
ANS: YES IT DOES . THE WAY THE BOOKS ARE ARRANGED TO SHOWCASE THE SHOP ,LOOKS ARTISTIC
IS THE DOOR OPEN OR CLOSED?
ANS: THE DOOR WAS CLOSED , WITH A PUSH TO OPEN TAG.
HOW DOES THIS MAKE YOU FEEL ?
ANS: THE VERY LOOK , DRIVES YOU INTO THE STORE
HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?
ANS: JUST A SIMPLE FONT AS IN THE CROSS WORD PUZZLE FONT IN THE NEWS PAPER
WHAT DOES IT TELL YOU ABOUT THE STORE ?
ANS: IT SO USER FRIENDLY AND GIVES YOU THE EASE OF SELECTING A BOOK AND BUYING IT
ENVIRONMENT :
WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: THE STORE HAS WHITE WALLS, WITH A CARTOONISH LOOK TO THE STORE HERE AND THEIR
WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?
ANS: TILES FLOORING
HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?
ANS: AT LEAST 12 FEET HIGH CEILING
HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: YES IT VERY BRIGHT AND MAKES IT EASY TO SURF THROUGH THE STORE
HOW LOUD IS THE ENVIRONMENT?
14. ANS: IS GIVES A FEEL OF A LIBRARY .
WHAT IS CAUSING THE NOISE?
ANS: THE PEOPLE AROUND TALK IN WHISPERS
IS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT?
ANS: NO, THERE IS NO MUSIC PLAYED.
IS THE STORE WARM OR COLD ?
ANS: COLD
IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?
ANS: MODERATE
DOES THE STORE HAVE A DISTINCTIVE SMELL ?
ANS: YES , IT HAS A SCENTED SMELL ALL OVER THE STORE.
WHERE IS THE CASH REGISTER LOCATED?
ANS: RIGHT AT THE MIDDLE OF THE STORE .
HOW VISIBLE IS THE STORE SECURITY ?
ANS: THE STORE HAD 4 TO 5 CC CAMERAS .
HOW LONG DO YOU WANT TO STAY IN THIS STORE?
ANS: AT LEAST AN HOUR
DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?
ANS: IT DOES
PERSONNEL:
HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?
ANS: YOU ARE JUST HELPED WHEN NEEDED .
DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?
ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.
15. DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?
ANS: NOT REALLY
WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?
ANS: HAVE 3 SALES PEOPLE AND MANY CUSTOMERS EVERDAY
WHAT AGE AND GENDER ARE THE EMPLOYEES ?
ANS: 20 TO 25 YEARS, ALL MEN
ARE THE SALESPEOPLE USING THE STORE PRODUCTS?
ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS .
DO THE SALESPEOPLE HAVE A UNIFORM?
ANS: YES, THEY DO.
DO THE SALESPEOPLE MATCH THE STORES IMAGE ?
ANS: YES
PRODUCTS:
WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?
ANS: THE BEST SELLER BOOKS
IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?
ANS: YES, THE CENTRAL DISPLAY TABLE HAS ALL THE BEST SELLER BOOKS AND NEW ARRIVALS.
WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?
ANS: THEY ARE NOT SEPARATED BUT ARE SIGNIFICANT
HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?
ANS: NEITHER, BY GENRES
ARE THERE FREE SAMPLES OR DEMONSTRATIONS ?
ANS: NA
WHAT PRODUCTS ARE AT EYE LEVEL ?
ANS: ALL THE DISPLAYED BELOW THE EYE LEVEL
16. WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?
ANS: KIDS GAMES
WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ?
ANS:IT WATCHES RANGED FROM 50 RS TO 8000 ( I.E. 1$ TO 250$)
ARE THE PRICES OF THE PRODUCTS EASY TO FIND?
ANS: YES, THERE ARE PRICE WRITTEN ON EVERY BOOK .
ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?
ANS: YES, WE DO HAVE TOFFEES
CUSTOMERS:
ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE? WHAT IS THE RELATIONSHIP?
ANS: ALONE PREFERABLY
WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?
ANS: ALL AGE GROUPS FROM 15 TO 60 YEARS
WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?
ANS: NOT REALLY IN THE SAME DIRECTION
HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?
ANS: 20 MINS
DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?
ANS: YES, THEY ARE ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS
DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?
ANS: YES, THEY HAVE A PURPOSE ON EVERY VISIT
WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?
ANS: 60% OF THE PEOPLE .
17. STORE 5: HELIOS – A WATCH STORE
BEFORE YOU ENTER THE STORE:
DOES THE STORE DRAW YOU IN? IF SO, HOW?
ANS: YES IT DOES . IT HAS A, FEEL GOOD LOOK TO IT .
IS THE DOOR OPEN OR CLOSED?
ANS: THE DOOR WAS CLOSED , WITH A PUSH TO OPEN TAG ON THE DOOR
HOW DOES THIS MAKE YOU FEEL ?
ANS: IT WAS JUST A PRESENT FEELING
HOW BIG IS THE SIGN LETTERING AND IN WHAT FONT?
ANS: IT WAS EVIDENT ENOUGH SIGN BOARD WITH A STENCILED FONT OF JUST THE LETTER E OF HELIOS .IT HAS A SUN
AS MNEMONIC . HELIOS HERE MEANS PERSONIFICATION OF SUN IN GREEK MYTHOLOGY .
WHAT DOES IT TELL YOU ABOUT THE STORE ?
ANS: IT SEEMS AS IF THE LOGO REFLECTS THE STORES IDENTITY .
ENVIRONMENT :
WHAT IS THE COLOR SCHEME OF THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: IT HAS ALL HALF WHITE (IVORY COLOUR ) ALL OVER GIVING IT A RICH LOOK TO THE STORES
WHAT TYPE OF FLOOR DOES THE STORE HAVE ? HOW DOES THIS AFFECT THE ENVIRONMENT ?
ANS: IT HAS WHITE TILES WHICH ADD UP TO THE LOOK OF THE STORE MAKING THE ENVIRONMENT SUBTLE.
HOW HIGH IS THE CEILING? HOW DOES THIS FEEL ?
ANS: IT HAS FALSE ROOFING WITH CURVED ARCS CUTTING THROUGH THE EDGES AND HAS SMALL LIGHTS PLACED,
WHERE EVER NECESSARY .
HOW BRIGHTLY LIT IS THE STORE ? HOW DOES THIS AFFECT YOU?
ANS: EACH SET OF BRAND (WATCH ) IS PERFECTLY ARRANGED IN THE SHELF AND IS LIGHTED PERFECTLY AND NO LIGHT
REFLECTIONS WHERE SET ON THE WATCH AND IT DOES NOT DISTRACT THE EYE RATHER GIVE A FEEL GOOD LOOK .
18. HOW LOUD IS THE ENVIRONMENT?
ANS: WAS SUBTLE AND PLEASANT AND ROYAL
WHAT IS CAUSING THE NOISE?
ANS: AS DESCRIBED ABOVE IT WAS GIVING IT A FEEL GOOD LOOK , BY GIVING A PROPER LIGHTING AND NOT
DISTURBING THE EYES VIEW .
IS THERE MUSIC PLAYING? IF SO , DOES IT FIT THE ENVIRONMENT?
ANS: THE MUSIC WAS SMOOTH BUT NOT A MUSIC WHICH SUITED THE AMBIANCE THOUGH , BUT IT DINT DISTRACT THE
CUSTOMERS FOR THE MOTTO OF WHICH THEY ENTERED THE STORE .
IS THE STORE WARM OR COLD ?
ANS: NEITHER COLD NOR WARM
IS THE STORE CROWED WITH MERCHANDISE OR IS IT SPARSE ?
ANS: SPARSE
DOES THE STORE HAVE A DISTINCTIVE SMELL ?
ANS: DINT SMELL ANY DISTINCTIVE SMELL.
WHERE IS THE CASH REGISTER LOCATED ?
ANS: IT LOCATED IN THE MIDDLE OF THE STORE .
HOW VISIBLE IS THE STORE SECURITY ?
ANS: THE STORE HAD 4 CC CAMERAS 2 IN THE BOTTOM AND 2 ON THE FIRST FLOOR .
HOW LONG DO YOU WANT TO STAY IN THIS STORE?
ANS: I DID STAY FOR AROUND 30 MINS IN THE STORE
DOES THE ENVIRONMENT INFLUENCE THE PERCEIVED VALUE OF THE MERCHANDISE ?
ANS: IT DOES
PERSONNEL:
HOW LONG DOES IT TAKE BEFORE A SALES PERSON INITIATES CONTACT ?
ANS: WE WHERE ATTENDED BY THE SALES PERSON , THE MINUTE WE ENTERED THE STORE .
19. DOES THE SALESPERSON HAVE A SCRIPT TO FOLLOW WITH EACH CUSTOMER?
ANS: NO, THEY DINT HAVE ANY PARTICULAR SCRIPT TO FOLLOW WITH EACH CUSTOMER.
DOES THE SALESPERSON TREAT DIFFERENT CUSTOMERS DIFFERENTLY ?
ANS: THE DIFFERENCE WAS IN THE APPROACH THEY DEAL WITH EACH CUSTOMER ACCORDING TO AGE AND THEIR
REQUIREMENT AND THE CUSTOMER PHYSIC
WHAT IS THE RATIO OF SALESPEOPLE TO CUSTOMERS?
ANS: THEY 2 SALES MEN AND ONE STORE MANAGER THE RATIO OF SALES PEOPLE TO CUSTOMER WAS 1:2.
WHAT AGE AND GENDER ARE THE EMPLOYEES ?
ANS: 2 MEN (ONE SALES MAN AND A STORE MANAGER ) AND ONE FEMALE (SALES WOMEN).
ARE THE SALESPEOPLE USING THE STORE PRODUCTS?
ANS: NO , THE STORE SALESPEOPLE WHERE NOT USING THE STORE PRODUCTS .
DO THE SALESPEOPLE HAVE A UNIFORM ?
ANS: YES, THEY DO. A WHITE SHIRT WITH BLACK BLAZER AND TROUSER.
DO THE SALESPEOPLE MATCH THE STORES IMAGE ?
ANS: YES, THEY WHERE WELL DRESSED AND WHERE MATCHING THE STORES IMAGE .
PRODUCTS:
WHAT IS THE FIRST PRODUCT THAT YOU NOTICE ?
ANS:AS IT IS A WATCH STORE THE PRODUCT WHICH WE NOTICE IS A WATCH BUT MY EYES SYMMETRICALLY LET TO THE
FLOW OF THE STORE
IS THERE A CENTRAL DISPLAY TABLE WITH FEATURED PRODUCTS?
ANS: NO, THEY DON’T HAVE A CENTRAL DISPLAY TABLE , AS IT WAS A WATCH STORE WHICH HAD VARIOUS BRANDS
AND THEY DINT HAVE TO EMPHASIS ON ANY ONE COLLECTION BUT HAD EACH SECTION FOR EACH BRAND .
WHERE ARE ITEMS THAT ARE “FOR SALE ” LOCATED IN THE STORE ?
ANS: IT WAS LOCATED WITH ALL THE OTHER WATCHES. IT HAD NO PARTICULAR SECTION. AS MENTIONED BEFORE
EACH BAND WAS SEGREGATED SEPARATELY .
HOW ARE THE PRODUCTS ARRANGED? BY FUNCTION?BY PRICE ?BY COLOR?
20. ANS: NEITHER , BY BRAND
ARE THERE FREE SAMPLES OR DEMONSTRATIONS ?
ANS: FREE SAMPLES NO , DEMONSTRATIONS PIECES YES
WHAT PRODUCTS ARE AT EYE LEVEL ?
ANS: NOTHING DIFFERENT . EVERY ROW WAS SYMMETRIC
WHAT ITEMS IN THE STORE ARE IN THE LEAST ACCESSIBLE LOCATIONS ?
ANS: NOTING IN PARTICULAR
WHERE ARE THE MOST AND LEAST EXPENSIVE PRODUCTS LOCATED ?
ANS:IT WATCHES RANGED FROM 4000 RS TO 3,00,000 ( I.E. 70$ TO 7000$)
ARE THE PRICES OF THE PRODUCTS EASY TO FIND?
ANS: NO, BUT THE SALE PERSON DID HELPS US KNOW THE PRICE
ARE THERE IMPULSE ITEMS NEAR THE CASH REGISTER?
ANS: EXCEPT THE BAR CODE DETECTOR , THERE WAS NO IMPULSE ITEMS
CUSTOMERS:
ARE MOST CUSTOMERS ALONE OR WITH SOMEONE ELSE ? WHAT IS THE RELATIONSHIP?
ANS: WITH FRIENDS AND SIBLINGS
WHAT IS THE AVERAGE AGE AND GENDER OF THE CUSTOMERS?
ANS: 20 TO 25 YEARS
WHEN A CUSTOMER ENTERS THE STORE , DO THEY TEND TO WALK IN THE SAME PATH OR DIRECTION?
ANS: NOT REALLY , EVERYONE HAD THEIR OWN BRAND OR RAGE OF WATCHES THEY LOOKED FOR.
HOW LONG DO CUSTOMERS STAY IN THE STORE , ON AVERAGE ?
ANS: MIN 20 MINIMUM
DO CUSTOMERS TOUCH THE PRODUCTS? IS THIS ENCOURAGED ?
ANS: YES, THEY SO ..THEY DID ALLOW THE CUSTOMERS TO TOUCH THE PRODUCTS
21. DO MOST CUSTOMERS APPEAR TO BE ON A MISSION OR ARE THEY BROWSING?
ANS: FIFTY PERCENT OF THE PEOPLE HAD A MOTTO GET TO THE STORES
WHAT PERCENT OF CUSTOMERS PURCHASE PRODUCTS IN THE STORE ?
ANS: TWENTY FIVE PERCENT OF THE TOTAL CUSTOMER VISITED PER DAY , PURCHASE THE PRODUCTS IN THE STORE .