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Trust, Media and Society: Exploring the Relationship Between PR and Journalism

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Kaja Tampere
Kaja Tampere
TecnologíaEmpresariales
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Trust, the Media and Society: The Bermuda Triangle of Public Relations? Kaja Tampere, PhD University of Jyväskylä (FIN) www.kajatampere.wordpress.com
Role of PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
The essence of public relations and organizational communication Communication flow and result: relations Main questions: If communication flow is always full, who fills this flow? And who’s messages are dominant? And – who designs relations? Journalists Public relations officers
Advantages and Drawbacks of Media Relations ,[object Object],[object Object],[object Object],[object Object]
Problems in the relationship between journalists and PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
Confidence in the media
Marginals of Info and Trust ,[object Object],[object Object]

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Trust, Media and Society: Exploring the Relationship Between PR and Journalism

  • 1. Trust, the Media and Society: The Bermuda Triangle of Public Relations? Kaja Tampere, PhD University of Jyväskylä (FIN) www.kajatampere.wordpress.com
  • 2.
  • 3. The essence of public relations and organizational communication Communication flow and result: relations Main questions: If communication flow is always full, who fills this flow? And who’s messages are dominant? And – who designs relations? Journalists Public relations officers
  • 4.
  • 5.
  • 7.