1. PR market in France Claire Giannini Anthony Rousselle Pierre Babinet

2. 2007-French compagnies’ expenses in PR: 17,5 billions euro Global communication expenses: 31,8 billions euro

3. Targets of PR expenses

4. Targets of PR expenses

5. % of total budget

6. PR & employment 3000 employees 220 agencies

7. French PR representatives ANAE: event communication AACC: communication agencies UJJEF: corporate communication UDA: announcers SYNTEC: PR agencies COM Publique : Public communication

8. Politics and PR in France The Sarkozy strategy