16. PR as a visionary Fashion industry companies (%) and financial organisations (89%) mostly agree The major corporations (24%), with over 1000 employees, disagree 83% Somewhat agree 64% Absolutely disgagree 4% Absolutely agree 19% Somewhat disgagree 13%
17. PR as management coordinator 74% Somewhat agree 59% Absolutely agree 15% Somewhat disagree 21% Absolutely disagree 5% Pharmaceutical companies (84%) and small organizations (78%) absolutely agree È ‘poco o per nulla d’accordo’ soprattutto chi non ha fatto outsourcing (33%)
18. Italian PR Values Flexibility Integrity Creativity Need oriented Expertise Professionalism PR