SlideShare una empresa de Scribd logo
1 de 26
How to use social media to reach your key audiences 4 October 2011 Kate Hughes Communications Manager
This session... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who do you want to reach? Customers Staff Stakeholders
Why do you want to communicate with them? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do they want to be communicated with? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Our customers ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
Our Stakeholders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Our Staff ,[object Object],[object Object],[object Object]
 
 
 
Our social media journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any questions?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

Add a friend workshop presentation
Add a friend workshop presentationAdd a friend workshop presentation
Add a friend workshop presentation
electrovillesi
 
Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...
Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...
Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...
guest8c9849
 
The arc workshop 8.20.21
The arc workshop 8.20.21The arc workshop 8.20.21
The arc workshop 8.20.21
Jocelyn Harmon
 
Social Media and the Future of Seniors
Social Media and the Future of SeniorsSocial Media and the Future of Seniors
Social Media and the Future of Seniors
Rachel Steiman
 

La actualidad más candente (18)

Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social Media Workshop Bc2010
Social Media Workshop Bc2010Social Media Workshop Bc2010
Social Media Workshop Bc2010
 
Social media
Social mediaSocial media
Social media
 
110707 e-safety - creating a social media policy to safeguard service users
110707 e-safety - creating a social media policy to safeguard service users110707 e-safety - creating a social media policy to safeguard service users
110707 e-safety - creating a social media policy to safeguard service users
 
Social Media at Fred Hutchinson Cancer Research Center - The Impossible CAN B...
Social Media at Fred Hutchinson Cancer Research Center - The Impossible CAN B...Social Media at Fred Hutchinson Cancer Research Center - The Impossible CAN B...
Social Media at Fred Hutchinson Cancer Research Center - The Impossible CAN B...
 
Towards an Engagement Strategy
Towards an Engagement StrategyTowards an Engagement Strategy
Towards an Engagement Strategy
 
Introduction to social media
Introduction to social mediaIntroduction to social media
Introduction to social media
 
Social Media and Senior Living
Social Media and Senior LivingSocial Media and Senior Living
Social Media and Senior Living
 
YouthLink Scotland - Intro to Social Media
YouthLink Scotland - Intro to Social MediaYouthLink Scotland - Intro to Social Media
YouthLink Scotland - Intro to Social Media
 
Add a friend workshop presentation
Add a friend workshop presentationAdd a friend workshop presentation
Add a friend workshop presentation
 
Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...
Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...
Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Socia...
 
Businessfocus09
Businessfocus09Businessfocus09
Businessfocus09
 
The arc workshop 8.20.21
The arc workshop 8.20.21The arc workshop 8.20.21
The arc workshop 8.20.21
 
Social Marketing: Fitting the Pieces Together
Social Marketing: Fitting the Pieces TogetherSocial Marketing: Fitting the Pieces Together
Social Marketing: Fitting the Pieces Together
 
Social Media For Research 24 02 10
Social Media For Research 24 02 10Social Media For Research 24 02 10
Social Media For Research 24 02 10
 
Social Media and the Future of Seniors
Social Media and the Future of SeniorsSocial Media and the Future of Seniors
Social Media and the Future of Seniors
 
Using Social Media Effectively -SociallyActive
Using Social Media Effectively -SociallyActiveUsing Social Media Effectively -SociallyActive
Using Social Media Effectively -SociallyActive
 
Social media to recruit and support volunteers
Social media to recruit and support volunteersSocial media to recruit and support volunteers
Social media to recruit and support volunteers
 

Similar a How to use social media to reach your key audiences

How to expand who uses social media
How to expand who uses social mediaHow to expand who uses social media
How to expand who uses social media
Kate Reynolds
 
Lasa cyp social media
Lasa cyp social mediaLasa cyp social media
Lasa cyp social media
Miles Maier
 
Slideshare Moms Are All A Twitter
Slideshare Moms Are All A TwitterSlideshare Moms Are All A Twitter
Slideshare Moms Are All A Twitter
suesinclair
 
Personal branding and social media Young Delft
Personal branding and social media Young DelftPersonal branding and social media Young Delft
Personal branding and social media Young Delft
Rob Speekenbrink
 

Similar a How to use social media to reach your key audiences (20)

Social Media For Devon VSF
Social Media For Devon VSFSocial Media For Devon VSF
Social Media For Devon VSF
 
Why is social media important in engaging staff & empowering vulnerable people?
Why is social media important in engaging staff & empowering vulnerable people?Why is social media important in engaging staff & empowering vulnerable people?
Why is social media important in engaging staff & empowering vulnerable people?
 
How to expand who uses social media
How to expand who uses social mediaHow to expand who uses social media
How to expand who uses social media
 
Social media
Social mediaSocial media
Social media
 
Lasa cyp social media
Lasa cyp social mediaLasa cyp social media
Lasa cyp social media
 
Social Media strategy : How to make it work and relevant ?
Social Media strategy : How to make it work and relevant ? Social Media strategy : How to make it work and relevant ?
Social Media strategy : How to make it work and relevant ?
 
Ahmad Racheha
Ahmad RachehaAhmad Racheha
Ahmad Racheha
 
Social Media for Organisations
Social Media for OrganisationsSocial Media for Organisations
Social Media for Organisations
 
Social Media for Support Organisations
Social Media for Support OrganisationsSocial Media for Support Organisations
Social Media for Support Organisations
 
Social Media Workshop - Derby
Social Media Workshop - DerbySocial Media Workshop - Derby
Social Media Workshop - Derby
 
Social media for Lively leaders
Social media for Lively leadersSocial media for Lively leaders
Social media for Lively leaders
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Social Media for Organisations
Social Media for OrganisationsSocial Media for Organisations
Social Media for Organisations
 
Social Media & Business Marketing
Social Media & Business MarketingSocial Media & Business Marketing
Social Media & Business Marketing
 
Slideshare Moms Are All A Twitter
Slideshare Moms Are All A TwitterSlideshare Moms Are All A Twitter
Slideshare Moms Are All A Twitter
 
Working Online Effectively and Securely - CIN workshop 2015
Working Online Effectively and Securely - CIN workshop 2015Working Online Effectively and Securely - CIN workshop 2015
Working Online Effectively and Securely - CIN workshop 2015
 
Sm comms slides awaz
Sm comms slides awazSm comms slides awaz
Sm comms slides awaz
 
Personal branding and social media Young Delft
Personal branding and social media Young DelftPersonal branding and social media Young Delft
Personal branding and social media Young Delft
 
Scrutiny and social media
Scrutiny and social mediaScrutiny and social media
Scrutiny and social media
 
Archway Wardens Social Media Talk
Archway Wardens Social Media TalkArchway Wardens Social Media Talk
Archway Wardens Social Media Talk
 

Último

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 

Último (20)

Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 

How to use social media to reach your key audiences

Notas del editor

  1. Jean Hooper, 78, 1500 miles to southern Spain with an Alsatian
  2. Roy Thomas – member of Tenants Update Editorial Panel