2. • Directed by Francis Lawrence
• Produced by Nina Jacobson
• Distributed by Lionsgate
• Based on Mockingjay (2010) , a book in The
Hunger Games Trilogy.
• Co-produced by Lionsgate and Color Force
• Budget was $125 million
3. EARLY BOX OFFICE PREDICTIONS
• Made $480.1 million profit
at box office
• Fandango and
MovieTickets.com reported
that the film had ‘highest
advance ticket sales’ of
2014. Also reporting that
‘80% of the tickets sold
went on sale from 29th
October 2014’ (3 weeks
before the films
international release date).
• Film broke the box office
expectations.
5. YOUTUBE VIEWS & TRAILER
• Over 5,000,000 views
• Over 24,000 likes
6. TUMBLR
• Fan made Tumblr pages sharing images of the film
connecting with other fans globally sharing
opinions/love of the film
7. FANSITE (ADVERTISED ON YOUTUBE
AS A YOUTUBE PAGE)
• This Fan Club is a YouTube
channel sharing information
related to the film such as the
trailers, cast interviews and
fan made trailer.
• It is advertised on the Office
YouTube film trailer attracting
the target audience to join the
club.
• This increases the popularity
of the film as it shares ‘fan’
related information allowing
fans to connect globally with
others.
8. PINTEREST
• There were over 5,000 pins on Pinterest and over 4,000
followers of The Hunger Games Mockingjay film.
9. INSTAGRAM
• There are many ‘The Hunger Games’
Instagram pages created by fans as
well as the official distributors page.
• This allows fans to share photos
connecting with other fans globally,
even the actors/actresses in the film
as they have Instagram accounts.
• There were just under 500,000
followers on the official film
Instagram page.
• There are also hashtags attached to
photos posted on Instagram allowing
the attraction of the film to be niche
– for example a hashtag allows all of
the same type of photographs and
photos related to the film for example
to be together. This allows fans to
view the pictures/photos in one
place. Therw were over 2 million
posts under the hashtag
‘#mockingjay’.
10. FACEBOOK
• The Hunger Games
fan page had over
22,000,000 likes on
Facebook.
• This increases
popularity of the film
as Facebook is used
globally by people of
all ages and both
genders.
11. MOJO
• The Hunger Games: Mockinjay
grossed over $225,000,000 at
theatres in USA.
• The films profit exceeded film
critics estimations.
12. EMPIRE MAGAZINE POLL
• 84% rated their excitement for the release of The Hunger Games:
Mockingjay Part 1 as ‘Best.Film.Ever’.
• No people rated their excitement for the release as ‘I’d rather eat my own
feet!’. This means that none of the people who took part in their poll were
totally not looking to seeing the film (excluding 2% who voted ‘Not really my
thing, sorry’ – meaning they aren’t into the genre of the film).
