Learn how you can increase web traffic, phone calls, internet leads and ultimately sell more cars by using quality content and Facebook's ad tools. Kate Frost and Aj Maida use Papa's Dodge as an example during Digital Dealer 18 in Tampa, FL.
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Digital Dealer 18 - It’s Not about Likes It’s about Sales
1. It’s NOT Social Media it’s Social Commerce – It’s Not about
Likes It’s about Sales
KATE FROST & AJ MAIDA
Kate Frost | Kate Frost Inc | President | kate@katefrostinc.com
AJ Maida | Papa’s Dodge | Director Digital Marketing | ajmaida@papasdodge.com
2. @katefrost_inc | @ajmaida
AJ Maida
@ajmaida
/papasdodgejeep
ajmaida@papasd
odge.com
Kate
Frost
@katefrost_inc
/katefrostinc
kate@katefros
tinc.com
3. TAKEAWAYS
• How to get sales from Social
• Ways to drive traffic to your website
• Types of content that works
• It’s called a strategy because you need to strategize
@katefrost_inc | @ajmaida
29. GET STARTED!
@katefrost_inc | @ajmaida
FUNNY• Strategize
• Develop content
• Get it seen
• Track the results & adjust accordingly
30. Kate
Full Name:
Company:
Job Title :
Email:
Kate Frost
Kate Frost Inc.
President
kate@katefrostinc.com
Share an important takeaway you received from this session
using hashtag #DD18 for a chance to win an iPad.
Aj
Full Name:
Company:
Job Title :
Email:
Aj Maida
Papa’s Dodge
Director Digital Marketing
ajmaida@papasdodge.com
Notas del editor
What are the dealerships goals? Drive traffic? Increase branding? Promote customer service? Be a voice in the community?
Look at what you’ve been doing? Has it worked? What would you change? Social media constantly evolves – not even 2 years ago these posts contained no photos and were extremely long. That wouldn’t work well today.