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Social Plays  in Networked Gaming Kate Hancock, August 2009
Video Games and Social Media Were Meant For Each Other ,[object Object],[object Object],[object Object],[object Object],[object Object]
Harness the Gaming Industry’s “Brave” Social Media Attitude ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Contents:
Social in the Gaming Sphere
Video Games Influence Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
In Games, Social Technologies = “Community Features” ,[object Object],[object Object],[object Object],[object Object],[object Object]
MMORPG is a Social Medium ,[object Object],[object Object],[object Object],[object Object]
Social Features on Game Consoles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Features in Casual Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gaming Companies Engage Fans through Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gaming Companies Live by the “Feedback Loop” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Feedback is Good for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digitalized, 24/7 News Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gaming Enhances & Advances the Social Web Experience ,[object Object],[object Object],[object Object],[object Object]
Gaming in the Social Sphere
Social Media is Facilitating Gaming’s Rise Among Mainstream ,[object Object],[object Object],[object Object]
Social Games Offer Big Benefits & Low Barriers to Entry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Features Enhance Gameplay ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Games Make Players WANT To Invite Friends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Games are Serious Business ,[object Object],[object Object],[object Object],[object Object]
Social Games Are Not Static ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Silent gratitude isn’t much use to anyone.” – G.B. Stern ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Word-of-Mouth Marketing Power ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overlap and Implications
Convergence Of Gaming And Mainstream Through Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Spreads the Word ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ The Social Will Permeate Everything” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Games Use New Technologies & Provide New Opportunities ,[object Object],[object Object],[object Object],[object Object]
Social Media Changes Everything ,[object Object],[object Object],[object Object],[object Object],[object Object]
Feedback is Good ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Plays In Networked Gaming