This is a quick snapshot of some of the projects that I\'ve worked on.

1. Portfolio of Work - Katharina Kotte
Direct Marketing Digital Marketing
Event Management Budgeting & Planning
Online Marketing Project Management
Marketing Collateral Brand Management
Campaign Evaluation
Membership Management
Sponsorship Proposals
Market Research
Staff Training
Updated: 11 Oct 09

2. Direct Marketing
Direct Mail E-mail
Customer Surveys
CRM Management
Press Releases | Articles
Telemarketing
Directories
katharina_kotte@msn.com Katharina Kotte 2

3. Direct Mail Direct Marketing Campaign - Business Matters Guide
Sales Letter promoting Business Matters Guide Business Matters Guide
‘27 STEPS TO UNLOCK THE POWER OF PERSONALISED PRINTING’ is a lead
generation tool promoted as free essentials guide to educated businesses
on digital printing and how to incorporate personalised printing into their
marketing mix to target customers most effectively.
I developed the concept and coordinated the design, print and deployment
of this guide into selected areas.
katharina_kotte@msn.com Katharina Kotte 3

4. Online Elements Direct Marketing Campaign - Personalised Printing
Interactive Main Homepage Banner Webpage
These online elements form part of the direct mail
campaign promoting the creative possibilities of
personalised printing and target marketing.
A choice of direct mailers, with recipient’s name forming
part of the design, were sent out.
Various ‘personalised printing’ templates were created and
could be viewed online. These templates suggest possible
applications and formed part of the support material for
Worldwide Centres to use.
katharina_kotte@msn.com Katharina Kotte 4

5. Direct Mail DL - Cup of Tea Direct Marketing Campaign - Personalised Printing
DL Flyer
Front
DL Flyer
Back
katharina_kotte@msn.com Katharina Kotte 5

6. Direct Mail DL - Things to do Direct Marketing Campaign - Personalised Printing
DL Flyer
Front
DL Flyer
Back
katharina_kotte@msn.com Katharina Kotte 6

7. DL Template Library Direct Marketing Campaign - Personalised Printing
katharina_kotte@msn.com Katharina Kotte 7

8. Event Management
Community Events Exhibition Stands
Private Functions Gala Dinners
VIP Sales Events Seminars
Workshops
Team-building Events
Staff Functions
Road Shows
Opening Nights
Award Presentations
Festivals
katharina_kotte@msn.com Katharina Kotte 8

9. Community Events Event Management
Jazz-Festival Magdeburg
Germany
Once a year, all residents of Magdeburg
are invited to experience a festival featur-
ing New Orleans music free of charge on
the last Saturday in June.
Since 1995, under the motto “New Or-
leans meets Magdeburg,” MCS has been
utilizing five groups plus a street band to
tell a new musical story each year about
New Orleans music. From Dixieland to
Blues to Rhythm & Blues.
Year: 2001 & 2002
Attendance: 15,000
Responsibilities: Developing musical concept, booking of artists, signage placements,
council approvals, coordinating staging, security and artists on event
day
katharina_kotte@msn.com Katharina Kotte 9

10. Private Functions Event Management
Dregis Team party
Germany
With the objective of enabling the staff
to get to know one another better, a
team party was designed, organised
and conducted. The event featured team-
fostering activities for newly established
DREGIS GmbH, a wholly-owned
subsidiary of Dresdner Bank.
Year: 2000
Attendance: 400
Responsibilities: Developing event concept, booking of artists, equipment and catering,
signage placement, coordinating staging, staffing and AV
katharina_kotte@msn.com Katharina Kotte 10

11. VIP / SALES EVENTS Event Management
KINTANA VIP EXPO 2000 Tour / VW Autostadt Wolfsburg
Germany
Designed and organized a highly
successful, two-day VIP tour in Hanover
and Wolfsburg for KINTANA that involved
30 international managers.
The EXPO 2000 and the “Autostadt”
Wolfsburg was used as a platform for
profiling KINTANA GmbH among its
selected customers and prospects, part-
ners and opinion leaders. Focus was
customer loyalty for key partners and
opinion leaders.
Key accounts were able to be established
and relationship with customers and
prospects was strengthened.
Year: 2000
Attendance: 30
Responsibilities: Developing event concept, booking of hotels, VIP tours, transport,
restaurants, catering, staffing and monitoring VIP wellbeing
katharina_kotte@msn.com Katharina Kotte 11

12. Online Marketing
Website Development Banner Advertising
E-Newsletters Content Management
Video Infomercials
Search Engine Optimisation
Search Engine Marketing
Paid Search
Internet Statistics & Reporting
katharina_kotte@msn.com Katharina Kotte 12

13. Website Development Online Marketing
Website Launch
Worldwide Online Printing
Launch of new corporate website
corresponding with the append-
ing re-brand. In the course of 6
months.
250 pages of SEO content was
written, a custom CMS build with
key functionality of lead generation
forms with easy data collection,
page meta-tags, 85 customised
Franchise’ Centre sites with pass-
word protected interface.
Implementation of Marketing Centre
as campaign resource library.
Launch: March 2008
Responsibilities: Developing concept and structure, research of SEO key-phrases, copywriting,
development of customer tools, coordinating designer, website developers,
Training of staff and Franchises to use CMS to update Microsites.
Results: Increased website hits, sales leads, amount of time spent on the website,
pages viewed per visit & return visitors. Decreased bounce rates/
katharina_kotte@msn.com Katharina Kotte 13

14. Website Development Online Marketing
Website Launch
Virtual Medical Centre
Launch of new public website with
special interface for doctors and
health care specialists.
Integration of Video Infomercials
and blogging capabilities.
Membership area and sign-up
function linked to CRM.
New search function enabling fast
access to research material and
information
Launch: July 2007
Responsibilities: Developing concept, structure & colour schemes; ensuring deadlines are
clearly communicated, facilitate regular meetings to ensure on-time launch
Results: Increased website hits, sales leads, amount of time spent on the website,
pages viewed per visit & return visitors. Decreased bounce rates/
katharina_kotte@msn.com Katharina Kotte 14

15. E-Newsletters Online Marketing
E-Newsletters
Development | Distribution | Analysis National E-Blast Results - June
Emails opened: Campaign date: 9th June 2009
Emails bounced:
Emails not opened: Emails opened
20% Participating Centres: 67
Total Emails sent: 50,121
Emails opened: 10,800 21.5%
Emails bounced
14% Emails bounced: 7,852 15.7%
Emails not opened: 39,321 78.5%
Not opened
66% Click through %: 1,616 3.2%
Unsubscribed: 452 0.009
Summary: Snapshot of June E-Blast
The uptake of the June national e-Blast was great with over
80% network participation.
On average the e-Blast was sent to 750 customers per
Centre achieving a good opening rate of 21.5%.
The bounce rate of 15.7% is very high. Regular
e-campaigns usually come under 5%. We encourage
Centres to submit checked and clean databases generating
more leverage from this national marketing activity.
The result of the click through percentage of 3.2% has
improved compared to the first E-Blast sent in April (1.92%).
Providing clean contacts will result in a greater opening rate
bumping up website hits.
Website Results:
A significant spike in website traffic was recorded on the day
the e-Blast went out, 9th of June. The article "How to Sell
Anything - Including Bacteria!" generated the most interest
with over 615 pageviews. There was no noticable change in
the numbers of quotes requested as a result of this e-Blast.
www.marketingdepartment.net.au/worldwide/national/seenours.html
g
Responsibilities: Develop concept, manage content, design,
distribution, e-newsletter, evaluate campaign
and coordinate reporting
katharina_kotte@msn.com Katharina Kotte 15

16. Interactive Media Online Marketing
Video Infomercials Interactive Webpage Banners
Virtual Medical Centre Worldwide Online Printing - Green Campaign
I coordinated a Road show for the recording of over 30 video infomercials on Various interactive banners and website
health related topics. Responsibilities included concept development, managing animations were created for the launch
recording schedules, scripts, flights & accommodation, booking meeting rooms, of the environmental product range as
video crew, technical equipment and catering. per concept that I had developed and
directions given to the designer.
katharina_kotte@msn.com Katharina Kotte 16

17. Marketing Collateral
Print Documents Radio Advertising
Outdoor Banner Advertising
Product Brochures
Membership Magazine
Internal Newspaper
katharina_kotte@msn.com Katharina Kotte 17

18. Print Documents Marketing Collateral
Consult - Membership Magazine Product & Services Guide 2 sided Tent Calendar
Virtual Medical Centre Worldwide Online Printing Worldwide Online Printing
Consult Magazine is written by The Worldwide Product & Services 2 sided Worldwide Calendar with
Specialists and GPs for Australian Guide is an annual publication Corporate Christmas Card to use as
health professionals. promoting the standard range of sample and give-away item to
products and services. corporate clients.
I coordinated the content, design,
sale of advertising space, print and I coordinated the content, design, I coordinated the design, print,
distribution of this membership print, distribution and marketing col- distribution and marketing collateral
magazine. lateral promoting the new guide. supporting new product launch.
12,000 copies/edition 60,000 copies printed 35,000 copies printed
katharina_kotte@msn.com Katharina Kotte 18