Real Estate Marketing Proposal for Your Property

My Real Estate Services Marketing Proposal

Prepared for: Property to be marketed:
You! Your Property

Presented by:
Kathleen Hathaway
CENTURY 21 Access America
117 North Main Street
Southington, Ct. 06489

My Professional Experience
• Principals and Practices in Real Estate through the State of
Connecticut Approved School; The Real Estate Development Center
• Member of the National Association of REALTORS Kathleen Hathaway
REALTOR
• Member of the Connecticut Association of REALTORS CENTURY 21
• Member of the Hartford Board of REALTORS Access America

• Member of the Connecticut Cooperative MLS
• REALTOR with CENTURY 21 Internationally, 8,400 offices in the
World, 4,200 Offices in the USA
• New Construction & Property Mangement
• REALTOR with CENTURY 21 of Connecticut, 64 Offices in CT.
• Team Member of the Largest Most Productive Century 21 Office in
All of Connecticut
• Currently working with Ralph Williams of Bottom Line University

Cell: 203.233.8462 Voice Mail: 1.800.525.7793 ext 1024
Email: kathleen.hathaway@century21.com

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Page 2


Kathleen Hathaway
REALTOR
CENTURY 21
Access America

CENTURY 21® Access America
• My company’s strengths
– 20 Years of experience with Strong Leadership that shows
– Cutting Edge Systems have made us a leader in our market place
– Over 100 Agents in the Southington & Meriden Offices
• My company’s awards & recognition
– We have the Number One, Top Producing Office for C21 in the State!
– We have been the Most Successful, Top Producing Firm in the State since 2002
• Strength of the CENTURY 21 brand
– Millward-Brown results
– CENTURY 21® continues to be the most recognized name in real estate*
– Not only the most recognized but NOBODY in the World sells more homes than CENTURY
21. No One does more referrals, 8,400 Office, 143,000 agents.
– CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have
REALOGY which uses the referral network of all brands in the REALOGY network.

*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a
home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90%
confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

Page 4

Our Offices
Under Regional President
Beverly A. Peterson

Kathleen Hathaway
REALTOR
CENTURY 21
Access America

Offices Under Regional President Beverly A. Peterson

Meriden, CT Office C21 Access America
Southington, CT Office
117 North Main Street 477 South Broad Street Career Development Center
Meriden, CT 06450 143 North Main Street
Southington, CT 06489
Phone:203- 634-1876 Phone: 860-378-1456
Phone: 860-621-8378
Toll Free:1-800-525-7793 Toll Free:1-800-525-7793
Toll Free:1-800-525-7793
Fax: 203-237-4142 Fax: 860-276-0369
Fax: 860-276-8032
The Real Estate Access America Call Center Transaction Management
Development Center Customer Service 411 Center Online
Pre-License School 143 North Main Street 143 North Main Street
143 North Main Street Phone: 860-621-8378 Phone: 860-378-1479
Phone: 860-378-1479 Fax: 860-276-0369 Fax: 860-276-0369
Fax: 860-276-0369


Southington

Southington, CT Office
Phone: 860-621-8378
Toll Free:1-800-525-7793 Kathleen Hathaway
Direct Line: 860-736-1024 REALTOR
CENTURY 21
Access America

Meriden

Meriden, CT Office
477 South Broad Street
Meriden, CT 06450
Phone:203- 634-1876
Toll Free:1-800-525-7793
Fax: 203-237-4142

Kathleen Hathaway
REALTOR
CENTURY 21
Access America


The Career Development Center
In Addition to New Agent Training Under Regional
Jodi Tussing Regional President Beverly Peterson, The Training Center In
Career Coach and Southington Offers Experienced Agent Coaching and
Training Center Training in:
Manager
• New Construction
•Advanced CMA workshops for target marketing and
statistics
•Technology including Social Networking
•Online Slide Show Presentations
The Training Center
•Foreclosures purchasing at Auctions
Southington, CT 06489 •Sales Technique Workshops & and MORE!
Phone: 860-621-8378
Toll Free:1-800-525-7793
Fax: 860-276-0369

Sessions with Ralph Williams at the
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Career Development Training Center

CENTURY 21 Access America®
Transaction Management Center

•Entire transaction is coordinated from day one
•One single contact – Monday through Friday, 9:00am to 5:00pm
•Transaction Manager is a licensed Real Estate Agent and truly understands the
financing application and approval process
•Buyers and sellers receive clear, step by step instructions to ensure a smooth and
timely closing
•Access your sale or purchase with your own secure ID via the web, 24 hours a day,
seven days a week, 365 days a year
•Communicate with all parties of your transaction through one consolidated messaging
center via fax, text to voice messaging and e-mails
•View posted documents such as Contracts, Disclosures, MLS printouts, Amendments,
Extensions, Contact Sheets, etc
•Continued access to file once it has become a closing for years
•Allows you to be an active participant in your transaction


A History of Proven Results Not only were we the # 1 Century 21
Office in Connecticut in 2008, we were the only CENTURY 21 office
to receive the Centurion Award!

Market Share Century 21 Access America Last 12 Months

Page 11

Access America Offices
Wolcott, CT Office
Meriden, CT Office Stamford, CT Office
Southington, CT Office 246 Wolcott Road
477 South Broad Street 27 Strawberry Hill Avenue
117 North Main Street Wolcott , CT 06716
Meriden, CT 06450 Stamford, CT 06902
Southington, CT 06489 Map It with Google Maps
Map It with Google Maps
Map It with Google Maps Map It with Google Maps Phone: 203-879-2339
Phone: 203-326-3399
Phone: 860-621-8378 Phone:203- 634-1876 Toll Free:1-800-240-2952
Toll Free:1-800-243-5295
Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Fax: 203-879-2102
Fax: 203-326-3388
Fax: 860-276-8032 Fax: 203-237-4142

Bridgeport, CT Office Branford, CT Office Wethersfield, CT Office Watertown, CT Office
3850 Main Street 265 East Main Street 449 Silas Deane Highway 429 Main Street
Bridgeport, CT 06606 Branford, CT 06405 Wethersfield, CT 06109 Watertown, CT 06795
Map It with Google Maps Map It with Google Maps Map It with Google Maps Map It with Google Maps
Phone: 203-374-9451 Phone: 203-481-7247 Phone: 860-263-2121 Phone: 860-274-8200
Toll Free: 1-800-722-0187 Toll Free: 1-800-289-2100 Toll Free:1-800-343-2166 Toll Free:1-800-240-2952
Fax: 203-374-9706 Fax: 860-263-2144 Fax: 860-274-0382
Fax: 203-481-4075

Middletown, RI Office Coventry, RI Office Newport, RI Office East Greenwich, RI Office
640 Thames Street 387 Main Street
72 East Main Road 1025 Tiogue Avenue
Newport, RI 02840 East Greenwich, RI 02818
Middletown, RI 02842 Coventry, RI 02816
Map It with Google Maps Map It with Google Maps
Map It with Google Maps Map It with Google Maps
Phone: 401-849-9192 Phone: 401-885-6260
Phone: 401-849-0660 Phone: 401-828-2100
Toll Free: 1-800-876-2429 Toll Free: 1-800-818-2100
Toll Free: 1-800-521-3336 Toll Free: 1-800-343-0227
Fax: 401-849-5871 Fax: 401-885-5360
Fax: 401-848-5385 Fax: 401-821-5889


The Value of working with a REALTOR
The value and importance of real estate professionals
has not changed!
• 85% of sellers used a broker or agent to sell their home*
• 76% of sellers placed their home on the Internet with the assistance of a
real estate agent*

• My mission statement
– “I strive to make the sale of your home and all of the associated
activities free of stress, easy to understand, and at times, even fun. My
goal is to exceed your expectations and provide you with exceptional
service throughout our relationship”.

*2007 NAR Profile of Home Buyers and Sellers

Page 13

What most companies consider custom, we consider standard.

Standard Services Customized Services Standard
• Multiple Listing Service with CENTURY 21
• Local Advertising • National Advertising
• Yard Sign • Global Referral Network
• Agent and Office Preview • Seller Service Pledge
• Open House • Quality Service Survey
• Required Property Disclosures • Other Internet Websites
• Competitive Market Analysis
• Featured on National Website

Page 14

CENTURY 21®: The Gold Standard

We are a strong, vibrant and global real estate family. We strive everyday to
deliver unsurpassed market intelligence and insights. Our network of over
140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY
21 standards inspire us all to a higher level of performance.

What does “The Gold Standard” mean to you?

Gold is symbolic of three positive and distinct values
• Great financial value = Getting the best price for your home

• High performance achievement = Best trained associates

• Insightful wisdom = Your neighborhood specialist

I am your “Professional Champion”.

Page 15

Most Recognized Name in Real Estate

• Consumers continue to identify the CENTURY 21 brand as “the most recognized
name in real estate.”
• Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-
known brand, with the nearest competitor trailing by a substantial 14 percentage
points.

Q “Which of these agencies , if any, is the
most recognized name in real estate?”

Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a
home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90%
confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.

Page 16

Marketing Plan
• Send “Just Listed “postcards highlighting your home to local area residents.
• Advertise and hold agent/broker and buyer open houses.
• List your property on our company website, which boasts the only Google powered search by key
word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the
value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home .
• Internet marketing
– REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text,
– We have banners placed on TRULIA featuring our listings as advertising
– Trulia - Openhouse.com - Hotpads.com
– Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com
– Homescape - New York Times.com - Google.com
– Courant.com - ListHub.com - aol.com
– Cyberhomes.com -oodle.com - homefinder.com
– Frontdoor.com -yahoo.com - backpage.com
– …. And more

• Send out electronic notices about your home i.e., eNewsletters and eCards.
• Provide local advertising
• Leverage the CENTURY 21® Global Referral Network to access leads from around the world.


Marketing Plan, Continued

– Enhanced listing display on Realtor.com site to make your property
stand out
– Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com,
Wordpress.com, LiveVideo.com
– Offer a Home Warranty program
– Offer special Century 21 Access America Mortgage financing options
– Transaction Management Online
– Feature your property on my personal website and blogs
– Place property on Craig‟s List and other online classified websites for
maximum exposure
– Eyejot.com


Marketing Plan Continued


Targeted Local Marketing

• Open Houses – Actively promote open house showings for Brokers and
Buyers
• Direct Mail – Just Listed cards, Open House cards and other targeted
mailings
• E-Greetings – Online greeting cards directed to potential buyers
• Local Advertising
• MLS – Place your home with the local Multiple Listing Service to make it
available to all local Brokers
• Internet – Courant.com Century21.com allows internet users to get
information and photos of your home

Kathleen Hathaway
REALTOR
CENTURY 21
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Access America
Page 20

Century21.com averages more than 2 million visits per month


Fine Homes & Estates


Map Tool on www.century21.com


2009 Online Marketing continued

• Strategically publish creative banners that increase traffic and
listing exposure on Century21.com.
• CENTURY 21 provides an innovative online experience for
consumers that is second to no one in the industry.
• Online media is optimized to drive leads and response from
consumers on your property.
• Automated email communications to buyers interested in your
property
• Search Engine Marketing is a key component of our online
marketing efforts that drives consumers to our website and
thereby increases the exposure your listing receives to
interested buyers.

Page 24

Your home featured on www.century21.com


Photo Flow View and Scroll Bars


Additional exposure for your property

• Century21.com • REALTOR.COM
• GoogleTM Real Estate • Hotpads.com
• Trulia.com • WSJ.com (homes over 300,000)
• Aol.com • Homescape
• Zillow.com • New York Times.com
• Yahoo! Real Estate • Courant.com
• LandAndFarm.com • ListHub.com
• Openhouse.com • Cyberhomes.com
• Cyberhomes.com • oodle.com
• HGTV Frontdoor.com • homefinder.com
• Homefinder.com • Frontdoor.com
• ERA.com • yahoo.com
• Coldwell Banker.com • backpage.com
• BHGrealestate.com

Page 27

As seen on www.REALTOR.COM


As seen on www.google.com SAME
HOUSE
AGAIN !


As seen on www.trulia.com

SAME
HOUSE
AGAIN !


As seen on www.yahoo.com


As seen on www.frontdoor.com
SAME
HOUSE
AGAIN !


As seen on www.zillow.com SAME
HOUSE
AGAIN !


As seen on www.cyberhomes.com


As seen on www.homefinder.com


www.realestate.aol.com


Linked from REALTOR.COM TO


Linked in from REALTOR.COM to MSN


REALTOR.COM Distribution Partners


CENTURY 21® National Advertising

• Multi-million dollar national advertising campaigns
• Print, Internet and radio
• Targeted advertising for Specialty Markets

Page 40

CENTURY 21® Global Reach

Worldwide presence
• Century21.com international
links and websites
• CENTURY 21® Global
Referral Network
• Significant buyer opportunities
- with over 8,000 offices and
140,000 sales associates
worldwide
• Additional buyer opportunities
- with the CENTURY 21®
Global Referral Network, an
Internet based referral system
for broker selection and
distribution of referral leads

Page 41

Referral Services

• World’s largest referral network (based on the number of offices
worldwide) brings you:
– More buyer opportunities for your property
• With over 8,000 offices and 140,000 sales associates worldwide
• CENTURY 21® Global Referral Network, an Internet based referral
system for distribution of referral leads from around the globe

Kathleen Hathaway
REALTOR
CENTURY 21
Access America

Page 42

Home Buyers
• 84% of all home buyers used the Internet as a tool when searching for a
home*
• 84% of recent home buyers found photos “very useful”*
• 60% said the same about virtual tours*
• There are over 200 million users of the Internet in the USA**
– 29% of home buyers first learned about the home they purchased
using the Internet*
– 84% of first time home buyers used the internet as an information
source in the home buying process*

*2007 NAR Profile of Home Buyers and Sellers
**Nielsen-Net Raings.com Page 43

Selling Your Home with the Help of Century21.com

The Century21.com
web site averages
more than 2 million
visits per month
• Consumer Leads
• Property Listings
• Registered Users
• Top Search
Engine
partnerships;
Google, Trulia and
Yahoo

Page 44

The Search Areas on Century21.com
• Century21.com is a consumer‟s home buying and selling information gateway
• The easy to navigate menu bar allows consumers to identify exactly what
they‟re looking for
• The site serves as a real estate resource library for consumers
• Property Search
– Satellite technology to visually scout the location of CENTURY 21
properties that meet their search criteria
– Aerial views allow users to explore the property yard, street and
neighborhood

Page 45

Online Marketing Tools that help us Sell Your Property
• Slide Shows & Virtual Tours
Visually highlight the best features of your
home; automatically created when you have
6 or more pictures

Slide Show
• Neighborhood Profiles
Important information about this
and other neighborhoods

• Mortgage
Calculator s and financing information

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 46

Your Listing on Century21.com
• Up to 20 listing Photos can be
included
• Detailed property descriptions
(English and Spanish)
• Floor Plans
• Slide Show
• Virtual Tours
• Open House schedule
• CENTURY 21’s exclusive
LeadRouter technology directs
online inquiries regarding your
property directly to your agent
within minutes

Page 47

A custom Slide Show to Showcase Your Property
• This is what the consumer sees
on Century21.com
• Slide Shows are automatically
created when you have 6 or
more photos of the property

• 98% of prospective
Buyers feel
property photos are
useful in their home
search*
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. * 2007 NAR Profile of Home Buyers and Sellers
Page 48

Competitive Market Analysis
Establishing the perfect price for your home!

• Recent Sales
• Current Listings
• Under Contract
• Expired Listings

• How do you stack up against the
competition?
• What will help your property sell
faster?
• How much will you have after closing?

Page 49

We‟re with you every step of the way

CENTURY 21 Connections®
• The CENTURY 21 Local Connections® program offers you convenient, cost-saving
products and services that simplify your home buying, selling and ownership
experience.
• To search for money saving coupons and discounts, visit:
http://www.century21.com/learn/connections/
Home Warranty
• The CENTURY 21® Home Protection Plan offers home sellers and buyers protection
against costly, unexpected repair bills that may occur after closing.
Financing
• Northern States Mortgage, with it‟s „BEST RATE GUARANTEE‟
Transaction Management Online
From deposit to close, your transaction will be monitored online, by you, your agent, your
legal council, and your mortgage company.
Home Owners Insurance
• SCM Insurance, part of the one Stop Shop experience you can choose, to compare the
best rates and best services in the industry.
Page 50

Seller Service Pledge – My Personal Commitment

• 21 points of differentiation
– Commitment to service
– Agreement between
you, the seller and my
CENTURY 21® office.

Kathleen Hathaway
REALTOR
CENTURY 21
Access America
Page 51

Quality Service

• I strive to provide outstanding
service to our clients
• My clients are invited to
complete a Quality Service
Survey and return it to our
independent 3rd party research
group
• Consistent monitoring of service
in order to assure highest level
of quality.

Kathleen Hathaway
REALTOR
CENTURY 21
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Access America
Page 52

Put me to work for you!

CENTURY 21: The Gold Standard.

Kathleen Hathaway
REALTOR
CENTURY 21
Access America

Cell:203.233.8462
Voice Mail: 1.800.525.7793 ext 1024
Page 53

Kathleen Hathaway
Cell: 203.233.8462
Voice Mail: 1.800.525.7793 ext 1024
Thank you! Page 54

Real Estate Marketing Proposal for Your Property

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