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1. Social Media Web 5.0 Kathleen Sparks
Kathleen Sparks
IMKT120-1304B-01: Media Design Concepts
Professor: Terry Powell
November 13, 2013
Unit 5 Project
Social Media and Web 2

2. Social Media Web 5.0 Kathleen Sparks
The objectives of the research conducted with the differing resources from the editorial
calendar is to create a successful social media and content for a business. What constitutes a
successful social media site is by using the most innovative trends and differing resources of
social media such as YouTube, Facebook, Twitter, and LinkedIn. There are several new tools
that are created in social media that can increase your chances of selling your product and having
increasing a solid viewer base. What’s important first is to develop your solid content, and then
use the innovative tools to assist the viewer base.
A solid marketing strategy is import for the layout of the content:

Create an innovative process

Develop your customer base or buyer profile

Map your content

Create your brand story

Develop your plan
After the development of your content strategy, then you are ready to put together the content
and create your social media site, or page. You are ready to use the new innovative tools in the
differing social media spectrums for the increase of viewers, or customers. Another way to
create a strong customer following is by giving free samples, contests, and by giving out branded
items such as T-Shirts. This motivates customers to keep following the social media page.
There are several new tools in social media that can assist you on expanding your customer
base through marketing, to increasing your logistics of your marketing development. These are
new tools in Facebook, Twitter, LinkedIn, and YouTube to help you grow a solid customer base.
Twitter has been adding media rather than having just text. There is a 6 second video application
call “Vine” giving you the ability to Tweet pictures directly. On Twitter you are able to target
promoted posts just to smartphones, so you can target a smartphone audience. Facebook has
several tools that can be used for companies to create a unique page. The Facebook products
offer a variety of services for your business with a fee. The applications range from being able
to sell your products and gather stats for improvement, to creating a unique looking page that
have applications that go beyond the basic abilities of the Facebook page capabilities. On
Facebook you can add promotional codes, send updates on deadlines for competitions etc...

3. Social Media Web 5.0 Kathleen Sparks
Linked In you can create lists of “tagged” groupings. That way you can send relevant
information to your contacts rather than doing an email blast. In YouTube You can easily get
more views by creating compelling thumbnails to videos.
Now you are able to create your own marketing strategy, and utilize the tools of social media
to increase your customer/viewer base. What’s important to keep in mind is that it may be good
to limit your social media use until you have been successful in one then join another. It’s better
for business to be successful in one rather than failing in several all at once.

4. Social Media Web 5.0 Kathleen Sparks
References:
Allen, Kristina, How to Sell on Facebook Using Images. Retrieved from
http://www.socialmediaexaminer.com/how-to-sell-on-facebook-using-images/
Julig, Louise, How a Winery Uses Social Media to Increase Sales and Brand Loyalty. Retrieved from
http://www.socialmediaexaminer.com/how-a-winery-uses-social-media-to-increase-sales-and-brandloyalty/
King, Cindy, 18 Social Media Marketing Tips from the Pros. Retrieved from
http://www.socialmediaexaminer.com/18-social-media-marketing-tips/
Bullas, Jeff, A Simple Tip to Get a Huge Increase in Engagement on Twitter. Retrieved from
http://www.jeffbullas.com/2013/11/18/a-simple-tip-to-get-a-huge-increase-in-engagement-on-twitter/
Mershon, Phil, How B2B Marketers Use Social Media: New Research. Retrieved from
http://www.socialmediaexaminer.com/b2b-social-media-marketing-research/
Stelzner, Michael, YouTube Success: How to Create a Successful YouTube Channel. Retrieved from
http://www.socialmediaexaminer.com/how-to-create-a-successful-youtube-channel/
Stelzner, Michael, Social Sharing: How to Inspire Fans to Share Your Stories. Retrieved from
http://www.socialmediaexaminer.com/tag/brand-evangelist/
Stelzner, Michael, Content Marketing: How to Attract People With Content, Retrieved from
http://www.socialmediaexaminer.com/tag/epic-content-marketing/
Stelzner, Michael, LinkedIn Prospecting: How to Find Your Next Customer On LinkedIn
Retrieved from

5. Social Media Web 5.0 Kathleen Sparks
http://www.socialmediaexaminer.com/linkedin-prospecting-with-viveka-von-rosen/