The document discusses using video in email marketing to increase engagement. It notes that video is very popular on platforms like YouTube. Research shows that emails containing video have higher open and click-through rates than non-video emails. Different options for including video in emails are discussed, such as HTML5, Liveclicker, ActivePath, animated GIFs, and cinemagraphs. Tips provided include keeping video short, having a clear call-to-action, and testing different approaches. The presentation concludes that leveraging both email and video can produce good engagement and results for marketers.
11. 63.9% of 5000 people watched a
video sent by email to completion.
The average email readers will
only spend 8 seconds reading an
email
Marketing Vox
12. Video in email 280% higher
returns than direct mail
Gartner research
13. Emails containing video received,
on average, 5.6% higher open
rates, and 96.38 % higher
CTRs than non-video emails!
Get Response on examining 800,000 customer emails
23. Holland America conducted an
A/B test an animated .GIF video in
email versus a static image
Results? 100% higher clickthrough
rate on the video segment.
Liveclicker